Passport 4 Change

How This Flight Attendant Started An E-Commerce Business On The Side

June 13th, 2019
Tiffany Reimer
$8K
revenue/mo
1
Founders
2
Employees
Passport 4 Change
from Fresno, California, USA
started January 2014
$8,000
revenue/mo
1
Founders
2
Employees
market size
$18.4B
avg revenue (monthly)
$254K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Word of mouth
business model
content-library
best tools
Semrush, Adobe Suite, Canva
time investment
Full time
pros & cons
35 Pros & Cons
tips
2 Tips
Discover what tools recommends to grow your business!
platform
email
shipping
customer service
accounting
productivity
payments
analytics
blog
Discover what books Tiffany recommends to grow your business!
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Hello! Who are you and what business did you start?

I'm known as the Traveling Tooth Fairy because I’m a flight attendant and my husband is a pilot. We have traveled to more than 60 countries. I started collecting (tooth fairy) coins from around the world as I traveled.

One day, I asked my 5-year-old niece where she would go if she could go anywhere in the world. Her reply, “Target!”

Wanting to make her world bigger I created a traveling tooth fairy adventure named Passport 4 Change. My educational tooth fairy kits include 20 real foreign coins, a colorful world map, a passport book to store the coins and an optional tooth fairy pillow. I gave the first kit to my sister and a few weeks later my niece called to tell me that the tooth fairy had just been in England having tea with the Queen and she left her some British pounds.

For each tooth lost, she receives a real coin from a different country sparking an interest in different parts of the world, potentially opening up a dialogue about different cultures, time zones, languages, superstitions, inventions, indigenous animals and traditions.

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