Paper Saver

How We Invented And Launched A Notebook That Saves Paper

June 15th, 2019
Michelle Lee
Founder, Paper Saver
$6K
revenue/mo
2
Founders
1
Employees
Paper Saver
from Melbourne VIC, Australia
started March 2015
$6,000
revenue/mo
2
Founders
1
Employees
market size
$97B
avg revenue (monthly)
$18.8K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Email marketing
business model
subscription
best tools
Google Drive, Instagram, Shopify
time investment
Full time
pros & cons
35 Pros & Cons
tips
13 Tips
Discover what tools recommends to grow your business!
Discover what books Michelle recommends to grow your business!

Hello! Who are you and what business did you start?

The Paper Saver started in Melbourne, Australia, in 2015 with the simple goal to reduce paper waste. Designed by my co-founder and partner Jon Yong, he and I are now also parents with the desire for our two young children to grow up in a sustainable world. Driven by this, the Paper Saver aims to promote environmental awareness and sustainable living.

The Paper Saver utilizes your used paper as pages of its notebook, reducing paper waste and helping the environment. Encasing a functionally designed spring steel binder inside, your discarded paper is inserted and folded so you can conveniently write on the back blank sides - no more unnecessary new notebooks as you will have an endless supply of used paper as pages of your Paper Saver! It is currently available in two versions - the Classic Paper Saver (made of faux leather) and the Leather Paper Saver (made of genuine leather).

Since launching in 2015, we have grown YOY on an average of 20%, and are now on a mission to spread the word further with a project on Kickstarter, aimed at creating awareness that anyone from kids to adults can reduce waste and live more sustainably with the Sparkle Paper Saver.

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