Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

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4 businesses

100% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$5K /mo

Middle half earn $4K – $10K/mo

How they grow

Business models

Showing 4 case studies

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Bespoke wedding stationery design

Custom stationery and calligraphy studio for weddings.

senimancalligraphy.com

$10K /mo Reported

Custom watercolor pet portraits

Custom watercolor pet portraits for devoted animal lovers.

sarahpaintspets.com

$4K /mo Reported

Punny food-themed merchandise

"Punny food-themed apparel for U.S. state enthusiasts."

foodnitedstates.com

$5K /mo Reported

Penny art kit creator

"Create Lincoln portraits using 846 unique pennies."

pennyportrait.com

$500 /mo Reported

Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Bespoke wedding stationery design senimancalligraphy.com Custom stationery and calligraphy studio for weddings.	$10K /mo Reported	—	Custom service +5	Organic social media Customer Reviews +1	Brides +4		Founded 2015 · Solo founder · Los Angeles, California, USA, United States	68	Build this
Custom watercolor pet portraits sarahpaintspets.com Custom watercolor pet portraits for devoted animal lovers.	$4K /mo Reported	—	Commissioned artwork +1	Word of mouth Advertising on social media +1	Animal Lovers Seeking C... +3	+12	Founded 2018 · Solo founder · Atlanta, Georgia, USA, United States	55	Build this
Punny food-themed merchandise foodnitedstates.com "Punny food-themed apparel for U.S. state enthusiasts."	$5K /mo Reported	—	E-commerce +1	Organic social media Email List Growth +1	Individuals Interested ... +6	+1	Founded 2017 · Solo founder · New Jersey, USA, United States	63	Build this
Penny art kit creator pennyportrait.com "Create Lincoln portraits using 846 unique pennies."	$500 /mo Reported	—	Physical product +3	SEO	Coin Collectors and Num... +10	+21	Founded 2008 · Solo founder · $2K to start	50	Build this

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Idea	Revenue
Crm marketing attri...	$100K/mo
No-code Airtable AP...	$20K/mo
Pdf bank statement ...	$40K/mo
Ai music video gene...	$20K/mo