Pulling Curls

How I Transformed My Mom Blog Into A $192K/Year Course For Families

March 14th, 2023
Hilary Erickson
Founder, Pulling Curls
$16K
revenue/mo
2
Founders
2
Employees
Pulling Curls
from Phoenix, AZ, USA
started March 2005
$16,000
revenue/mo
2
Founders
2
Employees
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Hello! Who are you and what business did you start?

I’m Hilary Erickson, the curly head behind Pulling Curls. I started the website as a “mommy blog” back in 2005 when I had two small boys who were making me pull my curls out. I came up with the name because I wanted to highlight something that made me different, and it’s always been my curly hair.

In 2016 I started The Online Prenatal Class for Couples, the first of my online courses for families. It was followed in 2017 by The Organized Home and in 2018 by Family Routines – courses that support the 3 pillars of my site – Pregnancy, Parenting, & Home.

I have been a nurse since 1997 and started working in labor and delivery in 2001. I started ramping up my blog in 2014 with Pinterest. In 2020 I quit labor and delivery and consider myself now a full-time prenatal educator (with a hobby of content creation for other topics on the side).

Pulling Curls income fluctuates monthly but the average would probably be around 16,000/month and was started with zero investment other than time and a lot of youtube videos watched on how to do things by Hilary.

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