Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

Matching your filters

13 businesses

100% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$20K /mo

Middle half earn $10K – $30K/mo

How they grow

Business models

Showing 13 of 13 case studies

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Growth

ICP

Speaker development program

Speaker and thought leadership coach incubator.

bigtalksnyc.com

$50K /mo Reported

Online piano learning course

Online piano course teaching adults in just 21 days.

pianoin21days.com

$30K /mo Reported

Virtual assistant training system

"Comprehensive training for aspiring Virtual Assistants."

fullybookedva.com

$50K /mo Reported

Freelance writing success guide

Blog and YouTube channel for aspiring freelance writers.

writingrevolt.com

$30K /mo Reported

Debt management education platform

Online financial education for debt-strapped first responders.

arrestyourdebt.com

$4K /mo Reported

Dog treat bakery course

Course teaching dog treat bakery entrepreneurship.

divadogbakery.com

$30K /mo Reported

Mindfulness-based test prep software

Mindfulness-based test prep platform for students.

granite-education.com

$30K /mo Reported

Blogging success course

Personal growth blog and courses for aspiring full-time bloggers

letsreachsuccess.com

$5K /mo Reported

No-code MVP validation course

Course teaching MVP creation without coding skills.

nocodemvp.com

$6K /mo Reported

Productivity coaching program

"Coaching for creatives to optimize productivity and avoid burnout."

zackarnold.com

$10K /mo Reported

Personal finance blog

Personal finance blog and digital products shop for families

thesavvycouple.com

$20K /mo Reported

Workplace humor training

"Humor training for workplace effectiveness."

humorthatworks.com

$10K /mo Reported

Business growth resource hub

Business blog offering digital marketing insights for entrepreneurs.

entrepreneurbusinessblog.com

$10K /mo Reported

Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
BT Speaker development program bigtalksnyc.com Speaker and thought leadership coach incubator.	$50K /mo Reported	—	Coaching +5	Word of mouth Advertising on social media +1	Professionals +3	+3	Founded 2017 · 8 people · $3K to start	63	Build this
Online piano learning course pianoin21days.com Online piano course teaching adults in just 21 days.	$30K /mo Reported	$400-$500 per sale	Course +1	Email marketing SEO +1	Adults +3	BO +3	Founded 2013 · Solo founder · Built in 200 days	78	Build this
Virtual assistant training system fullybookedva.com "Comprehensive training for aspiring Virtual Assistants."	$50K /mo Reported	—	Subscription +3	Affiliate program Word of mouth +1	Side Hustlers +6	+2	Founded 2014 · Solo founder · $200 to start	71	Build this
Freelance writing success guide writingrevolt.com Blog and YouTube channel for aspiring freelance writers.	$30K /mo Reported	$497-$1000 per sale	Online course +3	Email marketing SEO +1	Beginner Freelancers +5	CO +1	Founded 2015 · Solo founder · Dallas, TX, USA, United States	78	Build this
Debt management education platform arrestyourdebt.com Online financial education for debt-strapped first responders.	$4K /mo Reported	—	Blogging +3	Word of mouth SEO +1	First Responders +3		Founded 2018 · Solo founder · $500 to start	73	Build this
Dog treat bakery course divadogbakery.com Course teaching dog treat bakery entrepreneurship.	$30K /mo Reported	$250-$400 per sale	Course +2	Affiliate program Email marketing +1	Side Hustlers +2		Founded 2020 · Solo founder · $3K to start	75	Build this
Mindfulness-based test prep software granite-education.com Mindfulness-based test prep platform for students.	$30K /mo Reported	$200-$1500 per sale	Online course +11	Advertising on social media Facebook Community +1	Educational Institutes +12	+12	4 people · Built in 400 days · Nashville, Tennessee, USA, United States	59	Build this
Blogging success course letsreachsuccess.com Personal growth blog and courses for aspiring full-time bloggers	$5K /mo Reported	$75-$125 per sale	Online course +5	Email marketing SEO	Side Hustlers +4	CO +12	Founded 2013 · Solo founder · $100 to start	79	Build this
No-code MVP validation course nocodemvp.com Course teaching MVP creation without coding skills.	$6K /mo Reported	$199-$5000 per sale	Course +4	Word of mouth Direct sales +1	Entrepreneurs +9	+18	Founded 2019 · Solo founder · Amsterdam, North Holland, The Netherlands, Netherlands	76	Build this
Productivity coaching program zackarnold.com "Coaching for creatives to optimize productivity and avoid burnout."	$10K /mo Reported	—	Online course +3	Podcasting Email List Growth +1	Creative Professionals +5	+3	Founded 2014 · Solo founder · Los Angeles, California, USA, United States	66	Build this
Personal finance blog thesavvycouple.com Personal finance blog and digital products shop for families	$20K /mo Reported	—	Blogging +8	Outsourcing Partnerships +1	Families +8	CO +44	Founded 2016 · 2 people · $500 to start	67	Build this
Workplace humor training humorthatworks.com "Humor training for workplace effectiveness."	$10K /mo Reported	—	Training +4	Word of mouth Press +1	Engineering and Technol... +6	+24	Founded 2009 · Solo founder · New York, New York, USA, United States	71	Build this
Business growth resource hub entrepreneurbusinessblog.com Business blog offering digital marketing insights for entrepreneurs.	$10K /mo Reported	—	Advertising +5	Word of mouth Facebook Community +1	Online Businesses +6	+73	Founded 2016 · 6 people · Lagos, Lagos, Nigeria, Nigeria	63	Build this

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Idea	Revenue
Crm marketing attri...	$100K/mo
No-code Airtable AP...	$20K/mo
Pdf bank statement ...	$40K/mo
Ai music video gene...	$20K/mo