Lawrence Hunt

How I Launched A $20K/Month Sweat-Free Dress Shirts Brand

May 14th, 2020
Jeff Schattner
Founder, Lawrence Hunt
$20K
revenue/mo
1
Founders
2
Employees
Lawrence Hunt
from Detroit, Michigan, USA
started January 2016
$20,000
revenue/mo
1
Founders
2
Employees
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Note: This business is no longer running. It was started in 2016 and ended in 2024. Reason for closure: Shut down.

Hello! Who are you and what business did you start?

Hi, my name is Jeff Schattner and I am the founder of Lawrence Hunt Fashion, an innovative clothing tech start-up. We began in 2016 with our flagship sweat-wicking dress shirt. Our shirt is unlike any other dress shirt on the market in the way it takes the best properties of BOTH performance and professional wear and combines it in one shirt. We perfected the balance between the crisp and professional look of a traditional cotton dress shirt and the performance features of athletic-wear.

We applied for a utility patent for our dress shirt in 2016, and it was granted four years later. We’ve steadily grown over the past few years, while our patent was pending, adding new innovative shirts for various work or casual situations. We reached approximately $20,000+/month last year, and continue to grow into 2020.

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NY Giants’, Sterling Shepard, modeling...
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