Heritage Cookbook

I Reinvented Our Family Legacy & Built A $744K/Year Cookbook Business

October 17th, 2021
Virginie Martocq
$62K
revenue/mo
3
Founders
1
Employees
Heritage Cookbook
from Toronto, ON, Canada
started January 2004
$62,000
revenue/mo
3
Founders
1
Employees
market size
$115B
avg revenue (monthly)
$30K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Organic social media
business model
content-library
best tools
FedEx, Upwork, Fiverr
time investment
Full time
pros & cons
35 Pros & Cons
tips
3 Tips
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email
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Want more updates on Heritage Cookbook? Check out these stories:

Hello! Who are you and what business did you start?

Hi, I’m Virginie! I am the owner of Heritage Cookbook. I’m actually the new owner of Heritage as this was a business that was started by my mom close to 20 years ago, but was taken over by my sister and me about 10 years ago, and finally by me three years ago when I bought it from my sister to run it full time.

We are an online website that allows people to make their own custom cookbooks. We sell books to families and individuals (often around special events like a wedding, family reunion, or holiday), fundraising organizations or individuals, entrepreneurs (think bloggers, restaurants, caterers), and corporations making employee books as team-building exercises or for employee gifts.

When mom started the company, it was a very small company, making a little bit of money here and there. Her start-up cost was about $10,000 for a bare-bones website. But over the course of 20 years, it’s been re-invented completely and is now a viable company that makes enough for me to have quit my full-time job in publishing and work on this exclusively. And I’m about a month away from a relaunch that I’ve been working on for close to three years since I bought my...

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