Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

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2 businesses

100% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$30K /mo

Middle half earn $1K – $30K/mo

How they grow

Business models

Showing 2 case studies

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Online piano learning course

Online piano course teaching adults in just 21 days.

pianoin21days.com

$30K /mo Reported

Language exchange hangouts

Mandarin Monkey: Engaging Mandarin learning through videos and podcasts.

mandarinmonkey.com

$1K /mo Reported

Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Online piano learning course pianoin21days.com Online piano course teaching adults in just 21 days.	$30K /mo Reported	$400-$500 per sale	Course +1	Email marketing SEO +1	Adults +3	BO +3	Founded 2013 · Solo founder · Built in 200 days	78	Build this
Language exchange hangouts mandarinmonkey.com Mandarin Monkey: Engaging Mandarin learning through videos and podcasts.	$1K /mo Reported	—	Subscription +4	Organic social media Great customer service +1	Language Learners +3	AD	Founded 2016 · 2 people · Taichung, Taichung, Taiwan, Taiwan, Province of China	61	Build this

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