Endorphitness

How I Started A $10K/Month Online Fitness Training Program

August 15th, 2020
Haley Perry
Founder, Endorphitness
$10K
revenue/mo
1
Founders
0
Employees
Endorphitness
from Naples
started October 2017
$10,000
revenue/mo
1
Founders
0
Employees
market size
$21.9B
avg revenue (monthly)
$78K
starting costs
$19.4K
gross margin
83%
time to build
300 days
growth channels
Word of mouth
business model
subscription
best tools
Google Drive, MailChimp, Instagram
time investment
Full time
pros & cons
34 Pros & Cons
tips
15 Tips
Discover what tools recommends to grow your business!
platform
email
payments
analytics
blog
design
Discover what books Haley recommends to grow your business!
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Hello! Who are you and what business did you start?

Hey! My name is Haley Perry and I am the founder and CEO of Endorphitness an online platform for health and fitness programs]. We are an online platform for women looking to lose weight at home, specifically without a gym or fitness center near them.

My flagship product is Collective. This is an at-home gym membership designed to give customers everything they need to live a healthy lifestyle. It provides weekly workout videos, recipes, stretching videos, and a community forum. Over the years, I realized that most women tend to fall off track because there is either too much conflicting information on the internet or because there was no one holding them accountable. Well, we created a one-stop-shop for all things health and fitness related.

I launched my first product in January 2018, and man has things changed since then. In the online, solopreneur space, you quickly find that it is better to just start than it is to make something a product perfect, first. Messy forward action is always better than just making it perfect first, especially when it isn’t a physical product.

With the adjustments over the years, we are now opening...

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