52Frames

How I've Been Running An Online Photography Community, Making $10K/Month From Premium Memberships

May 20th, 2023
Yosef Adest
Founder, 52Frames
$10K
revenue/mo
1
Founders
0
Employees
52Frames
from
started January 2011
$10,000
revenue/mo
1
Founders
0
Employees
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Hello! Who are you and what business did you start?

Hello! My name is Yosef Adest and I am the founder of 52Frames, an online community that helps people to engage in creative play and personal growth through a weekly photo challenge.

Every week I issue a photography challenge to the community, enabling everyday folk to dust off their cameras or take out their phones meaningfully. I hadn’t realized, though, that it forced us all to look at our lives differently.

My flagship product was never a product at all. I ran this community for ten years as a passion project while focusing on my full-time freelance work in video production.

When my phone stopped ringing in clients during Covid, I doubled down on monetizing 52Frames and, in 2021, launched a premium membership that was successful enough to quit my freelance job to focus on it full time.

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