Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

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2 businesses

100% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$20K /mo

Middle half earn $1K – $20K/mo

How they grow

Business models

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Sweat-proof dress shirts

Sweat-wicking dress shirts combining style and performance.

lawrencehuntfashion.com

$20K /mo Reported

Three-dimensional dry erase boards

"3D dry erase boards for creative expression."

twisted-boards.com

$1K /mo Reported

Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Sweat-proof dress shirts lawrencehuntfashion.com Sweat-wicking dress shirts combining style and performance.	$20K /mo Reported	—	E-commerce +2	Email marketing Press +1	Men +3	+18	Founded 2016 · 2 people · Detroit, Michigan, USA, United States	68	Build this
Three-dimensional dry erase boards twisted-boards.com "3D dry erase boards for creative expression."	$1K /mo Reported	—	Retail +1	Press Organic social media +1	College Students +11		Founded 2013 · Solo founder · Royal Oak, Michigan, USA, United States	48	Build this

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Idea	Revenue
Crm marketing attri...	$100K/mo
No-code Airtable AP...	$20K/mo
Pdf bank statement ...	$40K/mo
Ai music video gene...	$20K/mo