Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

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5 businesses

100% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$2K /mo

Middle half earn $2K – $30K/mo

How they grow

Business models

Showing 5 case studies

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Online piano learning course

Online piano course teaching adults in just 21 days.

pianoin21days.com

$30K /mo Reported

Immunity-boost wellness shots

Immunity-boosting wellness shots for busy, on-the-go lifestyles.

drinkreviveme.com

$500 /mo Reported

Nutritionally complete meal solutions

"Nutritionally complete meals for health-conscious urbanites."

jimmyjoy.com

$600K /mo Reported

Bespoke online fitness coaching

Bespoke fitness coaching for busy professionals and entrepreneurs.

roanwarfitness.com

$2K /mo Reported

Children's book publishing platform

Children's books introducing physics through imagination.

finnandremy.com

$2K /mo Reported

Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Online piano learning course pianoin21days.com Online piano course teaching adults in just 21 days.	$30K /mo Reported	$400-$500 per sale	Course +1	Email marketing SEO +1	Adults +3	BO +3	Founded 2013 · Solo founder · Built in 200 days	78	Build this
Immunity-boost wellness shots drinkreviveme.com Immunity-boosting wellness shots for busy, on-the-go lifestyles.	$500 /mo Reported	—	E-commerce +1	Word of mouth Advertising on social media +1	Busy Professionals +2	AZ	Founded 2020 · Solo founder · $6K to start	57	Build this
Nutritionally complete meal solutions jimmyjoy.com "Nutritionally complete meals for health-conscious urbanites."	$600K /mo Reported	—	Digital Products & Courses +3	SEO Press +1	Health-Conscious Urbanites +3		Founded 2014 · 30 people · $500 to start	66	Build this
RA Bespoke online fitness coaching roanwarfitness.com Bespoke fitness coaching for busy professionals and entrepreneurs.	$2K /mo Reported	—	Coaching +1	Advertising on social media Email marketing +1	Busy Professionals +3	+12	Founded 2017 · Solo founder · London, England, United Kingdom, United Kingdom	62	Build this
Children's book publishing platform finnandremy.com Children's books introducing physics through imagination.	$2K /mo Reported	—	Print on demand +7	Press Advertising on social media +1	Parents of Young Childr... +12	+17	Founded 2017 · Solo founder · $1K to start	74	Build this

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Idea	Revenue
Crm marketing attri...	$100K/mo
No-code Airtable AP...	$20K/mo
Pdf bank statement ...	$40K/mo
Ai music video gene...	$20K/mo