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The Savvy Couple initially followed the common blogger model of earning from display ads, affiliate marketing, and sponsorships. Their income is described as coming from sponsorships, display ads, affiliate marketing, and selling their own products, in that order. Their own products include digital workbooks such as The Budgeting Binder and The Debt Binder, along with a flagship course called Bloggers' Secrets.
Early on, The Savvy Couple focused heavily on Pinterest and lifestyle content, reaching 300,000 pages a month at their peak. They later shifted toward SEO-driven articles, realizing its importance, and after their second year of owning the site they began earning money through ads, affiliate marketing, and sponsorships. They built relationships with readers by sharing their personal story transparently, and they maintain an email list of 35,000.
17 web pages · 7 podcasts · 4 YouTube videos
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