Source

The Savvy Couple

Finance B2C

The Savvy Couple is a personal finance blog and digital product business that teaches couples to budget, pay off debt, and make money online, selling workboo...

thesavvycouple.com · Founded 2016 · 29 public sources · Updated 2 days ago

Researched profile. Starter Story's AI research system compiled this page from 29 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How The Savvy Couple makes money

Monetization →

The Savvy Couple initially followed the common blogger model of earning from display ads, affiliate marketing, and sponsorships. Their income is described as coming from sponsorships, display ads, affiliate marketing, and selling their own products, in that order. Their own products include digital workbooks such as The Budgeting Binder and The Debt Binder, along with a flagship course called Bloggers' Secrets.

Affiliate / referral commissions Sponsorships & partnerships Advertising revenue Course / training sales One-time / lifetime deals Physical products

How The Savvy Couple grew

Growth →

Early on, The Savvy Couple focused heavily on Pinterest and lifestyle content, reaching 300,000 pages a month at their peak. They later shifted toward SEO-driven articles, realizing its importance, and after their second year of owning the site they began earning money through ads, affiliate marketing, and sponsorships. They built relationships with readers by sharing their personal story transparently, and they maintain an email list of 35,000.

SEO
Organic social media
Pinterest
Word of mouth
Partnerships
Guest posts
+13 more channels →

Tools they use 27

Tools →
Asana Shopify AdEspresso Teachable Ahrefs Google Drive Canva WordPress QuickBooks Buffer +17 more

Founder

Founders →
Kelan Kline
Kelan Kline
@thesavvycouple

Key facts

Category
Finance
Customers
B2C
Founded
2016 · 10 years ago
Every number is a quote

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