Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

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11 businesses

100% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$30K /mo

Middle half earn $4K – $200K/mo

How they grow

Business models

Showing 11 case studies

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Online sustainability training

Online sustainability courses with expert mentorship for professionals.

sustainacademy.co

$40K /mo Reported

Dating and relationship coaching

Dating and relationship coaching for men.

patstedman.com

$30K /mo Reported

Test prep success platform

Career-focused test prep platform for professional exams.

achievable.me

$200K /mo Reported

Trading education platform

Affordable stock trading education through expert-led webinars and ideas.

camelbacktrading.org

$4K /mo Reported

Personal finance comparison tool

Personal finance blog guiding financial independence.

cashoverflow.com

$10K /mo Reported

Custom software design studio

Custom software solutions for innovative problem-solving.

byjakt.com

$300K /mo Reported

Food and symptom tracker

Personalized wellness tracking journals for digestive health.

thefooddiary.co

$800 /mo Reported

Children's book publishing platform

Children's books introducing physics through imagination.

finnandremy.com

$2K /mo Reported

Root cause hair loss solution

Clinically-proven hair loss solutions targeting root causes.

sayarcare.com

$80K /mo Reported

Kids' emotional wellness tools

Children's stress-management resources for healthy coping skills.

copingskillsforkids.com

$20K /mo Reported

Brain health supplement brand

Nootropic supplements enhancing brain health transparency.

naturalstacks.com

$800K /mo Reported

Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Online sustainability training sustainacademy.co Online sustainability courses with expert mentorship for professionals.	$40K /mo Reported	$1750-$3500 per sale	Course +6	Organic social media Influencer partnerships +1	Professionals +10	+4	2 co-founders · Built in 65 days · Vilnius, Lithuania	59	Build this
Dating and relationship coaching patstedman.com Dating and relationship coaching for men.	$30K /mo Reported	—	Coaching +7	Word of mouth Brand Authenticity +1	Men +7	+4	Founded 2015 · Solo founder · Built in 45 days	72	Build this
Test prep success platform achievable.me Career-focused test prep platform for professional exams.	$200K /mo Reported	—	Course +7	Advertising on social media Press +1	Finance Professionals +13	CU +18	Founded 2016 · 12 people · $5K to start	63	Build this
Trading education platform camelbacktrading.org Affordable stock trading education through expert-led webinars and ideas.	$4K /mo Reported	—	Digital Products & Courses +6	Direct sales Referral Program +1	Traders +9	+38	Founded 2018 · Solo founder · $5K to start	70	Build this
Personal finance comparison tool cashoverflow.com Personal finance blog guiding financial independence.	$10K /mo Reported	—	Affiliate marketing +4	SEO Email marketing +1	Indian Consumers +10	CO RO	Founded 2015 · 7 people · Chandigarh, India, India	61	Build this
Custom software design studio byjakt.com Custom software solutions for innovative problem-solving.	$300K /mo Reported	—	Agency +1	SEO Affiliate program +1	Startups and Large Ente... +7	+11	Founded 2012 · 15 people · New York, New York, USA, United States	54	Build this
Food and symptom tracker thefooddiary.co Personalized wellness tracking journals for digestive health.	$800 /mo Reported	—	Physical product +5	Organic social media Influencer partnerships +1	Individuals with Digest... +10	+13	Founded 2017 · Solo founder · Yorkshire, Virginia, USA, United Kingdom	50	Build this
Children's book publishing platform finnandremy.com Children's books introducing physics through imagination.	$2K /mo Reported	—	Print on demand +7	Press Advertising on social media +1	Parents of Young Childr... +12	+17	Founded 2017 · Solo founder · $1K to start	74	Build this
Root cause hair loss solution sayarcare.com Clinically-proven hair loss solutions targeting root causes.	$80K /mo Reported	—	E-commerce +5	Advertising on social media SEO +1	Individuals Seeking Hai... +11	+44	Founded 2017 · 4 people · New York, New York, USA, United States	65	Build this
Kids' emotional wellness tools copingskillsforkids.com Children's stress-management resources for healthy coping skills.	$20K /mo Reported	—	E-commerce +5	Email marketing Press +1	Parents of Young Childr... +14	CO +25	Founded 2016 · Solo founder · Massachusetts, USA, United States	64	Build this
Brain health supplement brand naturalstacks.com Nootropic supplements enhancing brain health transparency.	$800K /mo Reported	—	E-commerce +3	Podcasting Brand collaborations and giveaways +1	Cognitive Health Enthus... +14	+6	Founded 2013 · 10 people · Seattle, Washington, USA, United States	60	Build this

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