Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

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6 businesses

100% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$100K /mo

Middle half earn $5K – $300K/mo

How they grow

Business models

Showing 6 case studies

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Natural skincare products

Natural soap brand empowering busy moms.

kmcessentials.square.site

$1K /mo Reported

Natural skincare formulation

Plant-based skincare for sensitive skin solutions.

boabramsestate.com

$8K /mo Reported

Natural skincare from beeswax

All-natural skincare products from farm-fresh Australian ingredients.

flowerdalevalley.com.au

$5K /mo Reported

Probiotic skincare solutions

"Active probiotic skincare for sensitive skin solutions."

amperna.com

$300K /mo Reported

Sensitive skin skincare line

"Natural skincare for sensitive skin."

tribeskincare.com.au

$100K /mo Reported

Natural skincare solutions

Natural skincare line for holistic healing.

alitura.com

$300K /mo Reported

Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Natural skincare products kmcessentials.square.site Natural soap brand empowering busy moms.	$1K /mo Reported	—	E Commerce +6	Word of mouth Advertising on social media +1	Mothers +3		Founded 2020 · Solo founder · $800 to start	64	Build this
Natural skincare formulation boabramsestate.com Plant-based skincare for sensitive skin solutions.	$8K /mo Reported	—	E-commerce +1	Word of mouth Advertising on social media +1	Skincare Enthusiasts +2	+16	Founded 2017 · 2 co-founders · Los Angeles, California, USA, United States	63	Build this
Natural skincare from beeswax flowerdalevalley.com.au All-natural skincare products from farm-fresh Australian ingredients.	$5K /mo Reported	—	E-commerce +2	Word of mouth Advertising on social media +1	Skincare Enthusiasts +4	+5	Founded 2017 · Solo founder · Hazeldene, Victoria, Australia, Australia	56	Build this
Probiotic skincare solutions amperna.com "Active probiotic skincare for sensitive skin solutions."	$300K /mo Reported	—	E-commerce +2	Word of mouth Press +1	People With Sensitive Skin +3		Founded 2016 · 5 people · Sydney, New South Wales, Australia, Australia	63	Build this
Sensitive skin skincare line tribeskincare.com.au "Natural skincare for sensitive skin."	$100K /mo Reported	—	E-commerce +2	Word of mouth Advertising on social media +1	Women +3		Founded 2017 · 3 people · $20K to start	60	Build this
Natural skincare solutions alitura.com Natural skincare line for holistic healing.	$300K /mo Reported	—	E-commerce +1	Word of mouth Press +1	Consumers Seeking Natur... +5	+15	Founded 2014 · 6 people · Los Angeles, California, USA, United States	70	Build this

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