Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

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5 businesses

100% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$20K /mo

Middle half earn $20K – $40K/mo

How they grow

Business models

Showing 5 case studies

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Online sustainability training

Online sustainability courses with expert mentorship for professionals.

sustainacademy.co

$40K /mo Reported

Group ecard sharing platform

Branching e-greeting cards for heartwarming group wishes.

ecardforest.com

$20K /mo Reported

Subscription murder mystery box

Subscription-based mystery games for immersive storytelling enthusiasts.

huntakiller.com

$5M /mo Reported

Workplace humor training

"Humor training for workplace effectiveness."

humorthatworks.com

$10K /mo Reported

Team mindset optimization tool

"Unlocking team potential through mentalist-inspired training."

likeamindreader.com

$20K /mo Reported

Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Online sustainability training sustainacademy.co Online sustainability courses with expert mentorship for professionals.	$40K /mo Reported	$1750-$3500 per sale	Course +6	Organic social media Influencer partnerships +1	Professionals +10	+4	2 co-founders · Built in 65 days · Vilnius, Lithuania	59	Build this
Group ecard sharing platform ecardforest.com Branching e-greeting cards for heartwarming group wishes.	$20K /mo Reported	—	One-time purchase +1	Word of mouth Pay Per Click Advertising +1	Businesses +3	AD AW +22	Founded 2021 · 3 people · $30K to start	56	Build this
Subscription murder mystery box huntakiller.com Subscription-based mystery games for immersive storytelling enthusiasts.	$5M /mo Reported	—	Subscription +3	Affiliate program Partnerships +1	Entertainment Enthusiasts +4	+18	Founded 2016 · 62 people · $3K to start	74	Build this
Workplace humor training humorthatworks.com "Humor training for workplace effectiveness."	$10K /mo Reported	—	Training +4	Word of mouth Press +1	Engineering and Technol... +6	+24	Founded 2009 · Solo founder · New York, New York, USA, United States	71	Build this
LM Team mindset optimization tool likeamindreader.com "Unlocking team potential through mentalist-inspired training."	$20K /mo Reported	—	Consulting +5	Email marketing Press +1	Corporate Clients Inter... +6	+19	Founded 1983 · Solo founder · Chicago, Illinois, USA, United States	75	Build this

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Idea	Revenue
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