31 Ways To Market Your Law Firm In 2021

31 Ways To Market Your Law Firm In 2021

Wondering how to market your law firm?

Marketing your law firm is certainly not easy, but there are many ways to promote and advertise your law firm.

We put together a list of the best marketing ideas for your law firm, so you can get your small business out there.

Here’s the list:

1. Word of mouth: Generate Word Of Mouth Marketing

Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

According to Nielsen, 92% of people trust recommendations from friends and family.

Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

  • Topic: Word Of Mouth
  • Level of Difficulty: Medium
  • Cost: Free - Happy customers will spread the word at no cost to your business.
  • Result: Brand Awareness

article

Check out our full guide on word of mouth ➜

2. Direct Sales: Build A Sales Team

Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • Topic: Sales
  • Level of Difficulty: Medium
  • Cost: High - Typical costs to consider when hiring: hiring costs, training costs, plus salary and incentives.
  • Result: Lead Generation

article

Check out our full guide on direct sales ➜

3. Pay Per Click Advertising: Set Up A Pay Per Click Campaign

Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.

  • Topic: Affiliate
  • Level of Difficulty: Medium
  • Cost: Low - Average is typically $1 per click
  • Result: Brand Exposure

article

Check out our full guide on pay per click advertising ➜

4. Referral Program: Launch A Referral Program

A referral program is the type of marketing where you state an offer to your existing customers for the act of creating a word-of-mouth referral that converts.

According to SEMrush, word-of-mouth is considered to be one of the top traffic sources for small businesses that practice affiliate marketing.

Launching a referral program is a great marketing strategy for growing a small business. An effective referral program enables startups to increase lead generation and an active audience.

  • Topic: Word Of Mouth
  • Level of Difficulty: Easy
  • Cost: Low - $10-$100
  • Result: Brand Exposure

article

Check out our full guide on referral program ➜

5. SEO Strategy: Create An Effective SEO Strategy

An SEO strategy is the process of planning, optimizing, and organizing your website to help it rank better in search results.

A good SEO strategy helps you match users' search intent such that you drive traffic that is more credible and quality leads to your website.

Therefore, invest in SEO to help your business grow online.

  • Topic: SEO
  • Level of Difficulty: Medium
  • Cost: Medium - SEO costs for a monthly retainer plan range from $750 to $5000 per month.
  • Result: SEO

article

Check out our full guide on seo strategy ➜

6. Handwritten Marketing : Send Handwritten Notes to Customers

Handwritten marketing is a common strategy used by sales and marketing teams that aim to maintain close relationships with their customers.

Sending handwritten notes to customers helps marketers achieve personalized marketing, improve customer loyalty, and improve open rates.

The concept of sending writing handwritten notes to customers is ideal in lead generation, sending thank you message after the customer made a purchase, retargeting abandoned shopping carts, and several other scenarios.

  • Topic: Relationships
  • Level of Difficulty: Easy
  • Cost: Low - $0-$50
  • Result: Brand Loyalty

article

Check out our full guide on handwritten marketing ➜

7. Product expansion: Expand Your Product Line

Product line expansion simply refers to a way of focusing on your customer's requirements and offering them variants of the current products that they already love.

Before undertaking the product line expansion strategy, consider listening to customers' feedback. Focus on understanding their current pain points and look at ways to make your products appeal to a broader market.

It's important to note that adding new products and diversifying may not be in the cards for you right this moment, and that's okay. You can always consider it down the road.

  • Topic: Buzz
  • Level of Difficulty: Medium
  • Cost: Medium - $100-$2,000
  • Result: Brand Exposure

article

Check out our full guide on product expansion ➜

8. Competitor analysis: Conduct A Competitor Analysis

Competitor analysis refers to a report analyzing your competitors' strengths and weaknesses relative to those of your own business.

For startups trying to break into the market, a well-researched competition analysis gives you the tools to reach strategic decisions.

A competitor analysis should be included in your marketing plan, your business plan, and all aspects of your high-level business and pricing strategy.

  • Topic: Sales
  • Level of Difficulty: Medium
  • Cost: Low - $0-$300
  • Result: Product Quality

article

Check out our full guide on competitor analysis ➜

9. LinkedIn Outreach: Reach Out To Prospects Via LInkedIn InMail

LinkedIn Outreach is the process of sending direct LinkedIn messages to prospects.

Consider that direct messaging is LinkedIn's primary one-to-one communication approach. Therefore, sending direct LinkedIn message provides marketers an effective approach for reaching the target audience in a personal way.

Often referred to as LinkedIn Inmail, LinkedIn direct messaging could accelerate your lead generation pipeline.

  • Topic: Social Media (Organic)
  • Level of Difficulty: Easy
  • Cost: Low - The InMails are sent on a pay-per-send basis, and cost anywhere from $0.30 to $1 per send depending on your target audience
  • Result: Brand Awareness

article

Check out our full guide on linkedin outreach ➜

10. Pinterest ads: Pinterest Advertising

Pinterest Advertising is a fast-pass ticket to increasing your social media reach by targeting more than 450 million active pinterest users every month.

By running promoted pins, marketers can drive traffic, increase conversions, and boost brand awareness effectively.

For startups, Pinterest Advertising is a great way to boost your business.

  • Topic: Social Media - (Paid)
  • Level of Difficulty: Easy
  • Cost: Low - $.10-$1.50
  • Result: Brand Exposure

article

Check out our full guide on pinterest ads ➜

11. Meetup groups: Meetup Group As a Marketing Strategy

Marketing via meetup groups is a strategy to helppublicize a brand during an ongoing in-person or virtual meeting.

Meetup groups offer many benefits for marketing your business, such as finding clients, hosting meetup groups that attract your customers, and learning from like-minded entrepreneurs.

Therefore, if you run a local or global business, meet up groups can be a great strategy for publicizing your offer.

  • Topic: Events
  • Level of Difficulty: Easy
  • Cost: Low - $5-$150
  • Result: Brand Awareness

article

Check out our full guide on meetup groups ➜

12. Networking Event: Attend A Networking Event

Networking event refers to social or economic activity where entrepreneurs meet with intention of forming business relationships, recognizing, creating, or acting upon business opportunities.

As an entrepreneur, creating connections and putting your brand out there is critical to the success of your business.

Attending a networking event you will meet like-minded people, exchange a business idea or two, and leave knowing you brought your brand some exposure.

Networking events could provide you a once in lifetime opportunity or connection that could take your business to the next level.

  • Topic: Events
  • Level of Difficulty: Easy
  • Cost: Low - $0-$150
  • Result: Brand Awareness

article

Check out our full guide on networking event ➜

13. Webinar: Launch A Webinar

A webinar is an event held virtually and attended exclusively by an online audience. Therefore, a webinar can reach a wide range of audiences from different locations.

Webinars are a great way to build your existing audience and create new customers. Webinars can also help with promotions, establishing clout and credibility with customers, and can help build your email list.

Webinars are a particularly effective marketing tool because they allow brands to connect with their customers.

  • Topic: Events
  • Level of Difficulty: Medium
  • Cost: Medium - $100-$1,500
  • Result: Trust & Credibility

article

Check out our full guide on webinar ➜

14. Yelp reviews: Get More Positive Yelp Reviews

Yelp is a social networking site that lets users postreviews and rate businesses. Positive Yelp reviews provide valuable input when it comes to lead generation.

According to Customer reviews data, 97% of people make a purchase after visiting Yelp. Besides, 80% of consumers visiting Yelp share businesses they find with other people.

Therefore, positive Yelp reviews can lead to greater social proof needed to inspire consumer confidence and foster customer loyalty.

  • Topic: Social Media (Organic)
  • Level of Difficulty: Easy
  • Cost: Free - Satisfied customers will leave Yelp reviews voluntarily
  • Result: Trust & Credibility

article

Check out our full guide on yelp reviews ➜

15. Yelp ads: Create Yelp Ads

Yelp Ads refers to the placement of promotional content on Yelp with the intention to reach more customers who visit Yelp.

The Yelp advertisements will appear in the search results and on business listings.

Through Yelp ads, you can bring more people back to your Yelp business page so that they learn more about your business and ultimately decide to contact you.

  • Topic: Social Media - (Paid)
  • Level of Difficulty: Easy
  • Cost: Low - $0-$350
  • Result: Brand Exposure

article

Check out our full guide on yelp ads ➜

16. Corporate gifts: Corporate Gifting

Corporate gifting is the practice of creating a touchpoint with your existing clients and prospects through the use of a gift.

Giving gifts is one of the worlds oldest traditions. Why? Because it works.

According to Destination CRM:

Businesses that send highly personalized and modern gifts at key moments in the customer journey see a far better outcome—particularly with small and midsize businesses, whose customer relationships are crucial.

  • Topic: Sales
  • Level of Difficulty: Easy
  • Cost: Low - $20-$500
  • Result: Brand Loyalty

article

Check out our full guide on corporate gifts ➜

17. Trade Show: Attend A Trade Show

Tradeshows refer to an exhibition where companies in a specific industry display and demonstrate their products or services.

Although this tactic may seem traditional, tradeshows remain an effective and important marketing strategy in business today.

With attending a tradeshow, startups can reach their target audienceand also attract new customers.

  • Topic: Events
  • Level of Difficulty: Medium
  • Cost: Medium - $200-$5,000
  • Result: Lead Generation

article

Check out our full guide on trade show ➜

18. Offline advertising (flyers, etc): Start an Offline Advertising Campaign

Offline advertising refers to the advertising tactics carried out using the traditional media such as billboards, television, and even radio ads.

Although digital advertising drives a higher ROI for many brands, traditional offline channels still matter for startups.

According to Oberlo, 10% of the US population says they never use the internet. Besides, only 81% of US adults go online on a daily basis.

Thus, running an offline advertising campaign is the best approach for targeting people who never use the internet, or do not log in on a daily basis.

  • Topic: Print + Traditional
  • Level of Difficulty: Medium
  • Cost: High - A company can spend thousands, even millions, to some traditional avenues.
  • Result: Brand Exposure

article

Check out our full guide on offline advertising (flyers, etc) ➜

19. Search engine marketing (SEM): Create A SEM Marketing Campagin

Search Engine Marketing (SEM) refers to an advertising strategy that generates ads in search engines to position brands among the top results.

Unlike SEO, SEM strategy works through paying for keywords so that your content appears in the top position in search.

SEM can be effective in driving traffic to your website and improving conversion rates.

  • Topic: Social Media - (Paid)
  • Level of Difficulty: Medium
  • Cost: High - On average, SMBs spend $9K to $10K per month on SEM, which includes ad spend and management costs
  • Result: Lead Generation

article

Check out our full guide on search engine marketing (sem) ➜

20. Press Release: Get A Press Release Published

A press release is a marketing strategy that involves sending out a newsworthy bulletin.

Targeting journalists and potential customers, the press release provides a popular approach for getting immediate brand exposure.

For startups, getting more press is an attractive approach to gain traction, so that target customers know who you are, and what you are offering them.

  • Topic: Buzz
  • Level of Difficulty: Medium
  • Cost: Medium - $0-$2,000
  • Result: Brand Exposure

article

Check out our full guide on press release ➜

21. Geographic Expansion: Develop a Geographic Expansion Strategy

Geographic expansion is a market strategy where an enterprise grows by expanding from its original location to additional geographic regions.

Geographic expansion is one of the preferred business growth strategies.

According to Frost & Sullivan, geographic expansion can help enterprises gain access to new markets and talent pools.

  • Topic: Buzz
  • Level of Difficulty: Hard
  • Cost: High - $5,000-$20,000
  • Result: Brand Exposure

article

Check out our full guide on geographic expansion ➜

22. Direct Mail Campaign: Design A Successful Direct Mail Campaign

Marketing through direct mail is a process where a business sends print advertising to their customer using the mail system.

Although this may seem like an old school way of doing marketing, it's proven to create brand awareness and convert customers.

This form of marketing can be done through various different methods, such as brochures, letters, postcards, flyers and much more.

  • Topic: Print + Traditional
  • Level of Difficulty: Medium
  • Cost: Low - $.50-$3.00 per piece of mail
  • Result: Brand Awareness

article

Check out our full guide on direct mail campaign ➜

23. Repurpose TikTok Content: Repurpose Existing Content On Tik Tok

Repurposing TikTok content simply means taking existing content (posted on Tiktok or another platform) and reusing it on Tiktok.

Often referred to as content recycling, repurposing content makes TikTok engagement much easier and allows your content to get in front of a completely new audience.

To successfully repurpose TikTok content, it helps to produce content with repurposing in mind. Therefore, you can slice and dice the content into different formats or add different scenes to create meaningful TikTok content.

  • Topic: Social Media (Organic)
  • Level of Difficulty: Easy
  • Cost: Low - If you have existing content, You just need to repurpose it and post
  • Result: Brand Exposure

article

Check out our full guide on repurpose tiktok content ➜

24. Caption Contest: Run A Caption Contest

A caption contest giveaway is when brands share an image on social media and ask their audience to come up with a description for it.

Typically, whoever creates the best caption is chosen and rewarded with a gift or prize.

Not only can this engage your audience, but the results are often so clever that they can be used for future marketing material. You could even use the best entries to create a hilarious meme for your business. The opportunities are endless.

  • Topic: Social Media (Organic)
  • Level of Difficulty: Easy
  • Cost: Low - $10-$500. Depending on the giveaway prize, the cost may vary.
  • Result: Engagement

article

Check out our full guide on caption contest ➜

25. Product Feedback Emails: Ask For Product Feedback By Email

Product feedback emails are emails used to collect reviews and feedback on a specific product or service.

Your product feedback email should have a clean design and a clear call to action.

  • Topic: Email
  • Level of Difficulty: Easy
  • Cost: Free - Asking for feedback should not cost you anything.
  • Result: Product Quality

article

Check out our full guide on product feedback emails ➜

26. Direct Mail QR Codes: Add A QR Code To Your Direct Mail Campaign

A QR Code (Quick Response code) is a 2-D barcode that allows your direct mail audience to perform actions like calling you back, redeem a coupon, subscribing to a newsletter, pay bills, or booking to attend an event.

Placing the QR code on direct mail enables you to track the user location, time, and date of the scan. Besides, you can determine marketing campaign efficiency by looking at data sets that relate to email engagement, scan rates, and even payments.

In a nutshell, Placing QR codes on direct mail enables you to gather valuable analytics you may not be able to calculate with direct mail campaigns.

  • Topic: Print + Traditional
  • Level of Difficulty: Easy
  • Cost: Free - You can use free QR code generator available online
  • Result: Lead Generation

article

Check out our full guide on direct mail qr codes ➜

27. Brand Story Email: Create A Brand Story Email Campaign

A brand story email narrates the story of how and why your business was started and expresses how that narrative is still apart of you today.

Emails that explain your brand story can be a very effective way to connect with your customer.

  • Topic: Email
  • Level of Difficulty: Easy
  • Cost: Free - -
  • Result: Lead Generation

article

Check out our full guide on brand story email ➜

28. Print Media Marketing: Create A Print Media Marketing Campaign

Print media marketing is a form of advertising that uses physically printed media to reach consumers, business customers, and prospects.

Examples of physically printed media are magazines, newspapers, newsletters, consumer and trade magazines, and direct letters to target customers.

By creating print media marketing campaigns, businesses are able to reach a very wide audience and target different readerships.

  • Topic: Print + Traditional
  • Level of Difficulty: Medium
  • Cost: Medium - $500-$20,000
  • Result: Brand Awareness

article

Check out our full guide on print media marketing ➜

29. Newspaper Ad: Experiment With Newspaper Advertising

Newspaper advertising refers to running an ad for your business in a print publication.

Placing ads in newspapers and magazines has been an effective way to reach a wide range of customers. Advertisers can use newspapers and magazines to run targeted advertising.

To ensure effectively targeted marketing using newspaper and magazine ads, the advertiser must research the interests of the target audience.

  • Topic: Print + Traditional
  • Level of Difficulty: Medium
  • Cost: Medium - $500-$20,000
  • Result: Brand Awareness

article

Check out our full guide on newspaper ad ➜

30. User Generated Content (UGC): Increase User-Generated Content (UGC) On Social

UGC is a way to get your customer involved in your marketing process - often times, without them even realizing it!

Any time your customer has an opportunity to share your product/service, they are generating content for your business.

When others see this, they are more likely to become interested in your brand as they saw it from a friend, a colleague, or someone they follow.

  • Topic: Word Of Mouth
  • Level of Difficulty: Easy
  • Cost: Free - The best part about UGC is that it's completely free. Your users are creating content for you and you get to then share that with the world.
  • Result: Brand Exposure

article

Check out our full guide on user generated content (ugc) ➜

31. Social Media Engagement: Engage With Users On Social Media

Social media engagement refers to responding to comments, likes, and shares by social media users.

Through social media engagement, a brand can measure how consumers perceive their products, respond to complaints and amplify positive comments about the brand.

Engaging social media users is a great approach to measure whether the content you are creating is resonating with your audience.

  • Topic: Social Media (Organic)
  • Level of Difficulty: Easy
  • Cost: Low - On average, you can expect to pay $6.35 per 1000 views for boosted posts
  • Result: Engagement

article

Check out our full guide on social media engagement ➜

Pat Walls,  Founder of Starter Story

Discover the best strategies of successful business owners

Join our newsletter and receive our handcrafted recap with the best insights shared by founders in Starter Story each week.

Useful, convenient, and free:

Are you ready to boost your revenue?

Using Klaviyo will open up a massive, untapped sales channel and bring you closer to your customers!

We've interviewed many impressive businesses who swear by the results of the product, including Brumate, Beardbrand, and many more.

Level up your email marketing with Klaviyo!

Leave a comment
Your email address will not be published.