Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

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7 businesses

100% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$1K /mo

Middle half earn $500 – $30K/mo

How they grow

Business models

Showing 7 case studies

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Miniature construction supplies

Miniature construction supplies for creative model builders.

minimaterials.com

$30K /mo Reported

Gluten-free recipe blog

Craft and recipe blog with an Etsy handmade shop.

theresahealey.com

$1K /mo Reported

Custom fashion and home products

Custom hand-painted fashion and home decor.

instagram.com

$100 /mo Reported

Nature-inspired candle maker

Nature-inspired candles capturing scents from global travels.

bluminaryshop.com

$500 /mo Reported

Southern-themed candle creations

Southern-themed candles celebrating Southern culture.

secandleco.com

$100K /mo Reported

Intentions prayer bowl system

Christian giftware business offering elegant prayer intention bowls.

prayerbowls.com

$30K /mo Reported

Space-themed poster shop

Online store selling captivating space-themed posters.

apesinspace.co

$1K /mo Reported

Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Miniature construction supplies minimaterials.com Miniature construction supplies for creative model builders.	$30K /mo Reported	—	E-commerce +1	Affiliate program Word of mouth +1	DIY Enthusiasts +5	+21	Founded 2015 · 2 people · Portland, OR, United States	58	Build this
Gluten-free recipe blog theresahealey.com Craft and recipe blog with an Etsy handmade shop.	$1K /mo Reported	—	Blogging +2	Word of mouth Advertising on social media +1	Crafters +5	+32	Founded 2017 · Solo founder · $400 to start	70	Build this
Custom fashion and home products instagram.com Custom hand-painted fashion and home decor.	$100 /mo Reported	—	Custom products +2	Advertising on social media Word of mouth +1	People who love unique ... +5	+16	Founded 2015 · Solo founder · Sofia, Sofia-City, Bulgaria, Bulgaria	58	Build this
Nature-inspired candle maker bluminaryshop.com Nature-inspired candles capturing scents from global travels.	$500 /mo Reported	—	E-commerce +3	Word of mouth Advertising on social media +1	Home Decor Enthusiasts +3	+2	Founded 2019 · Solo founder · Los Angeles, California, USA, United States	58	Build this
Southern-themed candle creations secandleco.com Southern-themed candles celebrating Southern culture.	$100K /mo Reported	—	E-commerce +2	Affiliate program Word of mouth +1	Women +3	AD +33	Founded 2016 · 20 people · Raeford, North Carolina, USA, United States	51	Build this
Intentions prayer bowl system prayerbowls.com Christian giftware business offering elegant prayer intention bowls.	$30K /mo Reported	—	E-commerce +1	Advertising on social media Pay Per Click Advertising +1	Christian Women Aged 35... +6		Founded 2014 · Solo founder · $300K to start	51	Build this
Space-themed poster shop apesinspace.co Online store selling captivating space-themed posters.	$1K /mo Reported	—	Print on demand +1	SEO Email marketing +1	Space Enthusiasts +4	+9	Founded 2017 · Solo founder · Belgium	62	Build this

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Idea	Revenue
Crm marketing attri...	$100K/mo
No-code Airtable AP...	$20K/mo
Pdf bank statement ...	$40K/mo
Ai music video gene...	$20K/mo