Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

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7 businesses

100% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$10K /mo

Middle half earn $1K – $20K/mo

How they grow

Business models

Showing 7 case studies

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Handmade flower jewelry

Handmade resin jewelry with real flowers.

etsy.com

$1K /mo Reported

Bohemian leather accessories

Bohemian leather accessories for free-spirited women.

mahiya.com.au

$90K /mo Reported

Online boutique for navy lovers

Online boutique for the navy-obsessed fashionista.

shopnavybleu.com

$20K /mo Reported

Multi-wear beach accessory

Convertible bohemian wraps for versatile fashion statements.

bohowrapsody.com

$800 /mo Reported

Handcrafted leather goods

Handcrafted leather goods and timeless apparel.

populess.com

$10K /mo Reported

Small-batch vintage apparel

Small-batch Americana denim blending new and vintage styles.

crawford-denim.com

$2K /mo Reported

Luxury men's accessory brand

Luxury men's accessories crafted from fine Italian silk.

lazyjackpress.com

$20K /mo Reported

Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Handmade flower jewelry etsy.com Handmade resin jewelry with real flowers.	$1K /mo Reported	—	E-commerce +2	Word of mouth Advertising on social media +1	Gift Buyers +4	+11	Founded 2015 · 2 people · Miami, Florida, USA, United States	57	Build this
Bohemian leather accessories mahiya.com.au Bohemian leather accessories for free-spirited women.	$90K /mo Reported	—	E-commerce +1	Advertising on social media Email marketing +1	Women +2	+21	Solo founder · Gold Coast, Queensland, Australia, Australia · Clothing & Fashion	50	Build this
Online boutique for navy lovers shopnavybleu.com Online boutique for the navy-obsessed fashionista.	$20K /mo Reported	—	E-commerce +2	Word of mouth Advertising on social media	Fashion Enthusiasts +2		Founded 2019 · Solo founder · $20K to start	60	Build this
Multi-wear beach accessory bohowrapsody.com Convertible bohemian wraps for versatile fashion statements.	$800 /mo Reported	—	Dtc +3	Advertising on social media Press +1	Women Interested in Chi... +7	+16	Founded 2018 · 2 people · Los Angeles, California, USA, United States	55	Build this
Handcrafted leather goods populess.com Handcrafted leather goods and timeless apparel.	$10K /mo Reported	—	E-commerce +2	Email marketing SEO +1	Everyday Carry Enthusiasts +8	GO	Founded 2013 · 3 co-founders · Alberta, Canada, United States	44	Build this
Small-batch vintage apparel crawford-denim.com Small-batch Americana denim blending new and vintage styles.	$2K /mo Reported	—	E-commerce +2	Word of mouth Direct sales +1	Fashion Enthusiasts +3		Founded 2013 · Solo founder · Manhattan Beach, California, USA, United States	57	Build this
Luxury men's accessory brand lazyjackpress.com Luxury men's accessories crafted from fine Italian silk.	$20K /mo Reported	—	E-commerce +2	Trade shows Organic social media +1	Luxury Men's Accessorie... +7	+15	Founded 2012 · Solo founder · New York, New York, USA, United States	60	Build this

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Idea	Revenue
Crm marketing attri...	$100K/mo
No-code Airtable AP...	$20K/mo
Pdf bank statement ...	$40K/mo
Ai music video gene...	$20K/mo