navyBLEU

How I Started A $15K/Month Online Clothing Store That Sells All Things Navy

December 4th, 2019
Erin Hornyak
Founder, navyBLEU
$20K
revenue/mo
1
Founders
0
Employees
navyBLEU
from Longmeadow, Massachusetts, USA
started June 2019
$20,000
revenue/mo
1
Founders
0
Employees
market size
$1.71T
starting costs
$13.7K
gross margin
40%
time to build
210 days
average product price
$50
growth channels
Word of mouth
business model
content-library
best tools
Shopify
time investment
Full time
pros & cons
35 Pros & Cons
tips
2 Tips
Discover what tools recommends to grow your business!
platform
Discover what books Erin recommends to grow your business!
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Hello! Who are you and what business did you start?

My name is Erin Hornyak and I’m the Founder of navyBLEU. navyBLEU is an online boutique dedicated to everything navy. I have been navy-obsessed for just about my entire life. Twenty years ago, I searched for the perfect navy bridesmaids dresses to coordinate with our groomsmen's classic navy blazers. I am always on the hunt for all things navy. Navy is a color that represents sophistication, style, and class. Everyone looks beautiful in navy so I thought it was time to create a one-stop shopping experience for all of the navy lovers out there.

Approximately ten years ago, we said goodbye to our family retail/manufacturing business, Anna William. I have often missed those days. It was a time filled with boundless energy, ups, and downs, juggling motherhood and work, but most of all, JOY. I was so blessed to be working alongside my mom, sister, and sister-in-law. I am so excited to be doing it all over again with something that I am passionate about. I’ve been busy curating a brand that represents my preppy style and I will continue to be on the hunt for all things navy so that I can share my finds with all of you. I have a true passion for preppy, navy fashion!

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