How I Started My Own $100K/Month Skincare Products Brand
Note: This business is no longer running. It was started in 2017 and ended in 2025. Reason for closure: Now this business known as Senne Skin (https://senneskin.com.au/).
Hello! Who are you and what business did you start?
My name is Kayla and I am the founder of Tribe Skincare Now known as Senne Skin. After working in the beauty industry for 5+ years, I found a gigantic hole in the market for skincare for sensitive skin.
Some skincare brands had a few products or a range for sensitive skin, but no brand was solely focusing on it. Due to industry trends and customer demand, I knew that I wanted all of the range to be 100% natural, made locally in Australia, vegan-friendly and cruelty-free.
As a skincare range for sensitive skin, it is formulated around key anti-inflammatory ingredients like Aloe Vera, Zinc and Kaolin Clay, and works to rebuild the skin’s natural barrier to reduce redness, breakouts, and eczema. While we had a very niche target market, sensitive skin turned out to be a very common pain-point for consumers. The demand has grown so quickly and with a return customer rate of 75% (more than double the industry average) we have scaled into a multi-million dollar company in just 2 years! 95% of our sales in within Australia and we recently opened shipping to NZ and the USA which currently makes up the...
