Fredi

How We Launched A $3.5K/Month Brand Of Nootropics For Women

June 23rd, 2020
Mitch Glaser and Chelsea Glaser
Founder, Fredi
$3.5K
revenue/mo
2
Founders
2
Employees
Fredi
from Santa Monica, California, USA
started April 2020
$3,500
revenue/mo
2
Founders
2
Employees
market size
$144B
avg revenue (monthly)
$433K
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
Word of mouth
business model
content-library
best tools
Shopify Payments, Google Analytics, Facebook Ads
time investment
Full time
pros & cons
35 Pros & Cons
tips
3 Tips
Discover what tools recommends to grow your business!
Discover what books Mitch recommends to grow your business!
Want more updates on Fredi? Check out these stories:

Hello! Who are you and what business did you start?

Hey everyone! We are Chelsea and Mitch Glaser, a sister/brother team that just launched Fredi, a female-focused productivity brand aiming to re-define productivity as a sustainable form of self-care. Our goal is to provide holistic wellness for busy brains in order to help women bring their best selves to work and life on a more consistent basis.

Our first product, Focused by Fredi, is the first female-focused, all-natural nootropic supplement formulated to promote focus, memory, energy, mental clarity, and stress reduction. Our all-natural ingredients include commonly used natural herbs, mushrooms, and amino acids such as Ashwagandha, L-Theanine, Bacopa, Lion’s Mane, Citicoline, and Natural Caffeine from Green Coffee Beans.

We launched Focused by Fredi in mid-April and did about $3.5k in sales in our first month. We are working tirelessly to create content on our social platforms where we now have almost 8.5k followers! Check us out on Instagram.

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