Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

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6 businesses

83% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$50K /mo

Middle half earn $20K – $200K/mo

How they grow

Business models

Showing 6 case studies

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Online writing bootcamps

Online writing school boosting professional careers in France.

saucewriting.com

$10K /mo Reported

Virtual assistant training system

"Comprehensive training for aspiring Virtual Assistants."

fullybookedva.com

$50K /mo Reported

Frontend coding challenge platform

Real coding projects for aspiring developers

frontendmentor.io

$30K /mo Reported

Test prep success platform

Career-focused test prep platform for professional exams.

achievable.me

$200K /mo Reported

Finance interview prep courses

Finance career resources and community platform.

wallstreetoasis.com

$300K /mo Reported

Self-published career guide

Online community and resources for unconventional career paths

pathlesspath.com

$20K /mo Estimated

Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Online writing bootcamps saucewriting.com Online writing school boosting professional careers in France.	$10K /mo Reported	—	Bootcamp +3	Word of mouth Email marketing +1	Professionals +4	+17	Founded 2020 · Solo founder · $2K to start	78	Build this
Virtual assistant training system fullybookedva.com "Comprehensive training for aspiring Virtual Assistants."	$50K /mo Reported	—	Subscription +3	Affiliate program Word of mouth +1	Side Hustlers +6	+2	Founded 2014 · Solo founder · $200 to start	71	Build this
Frontend coding challenge platform frontendmentor.io Real coding projects for aspiring developers	$30K /mo Reported	$1666-$2000 per sale	Freemium +1	Word of mouth SEO +1	Beginner Freelancers +9	+10	Founded 2018 · 2 co-founders · $8K to start	77	Build this
Test prep success platform achievable.me Career-focused test prep platform for professional exams.	$200K /mo Reported	—	Course +7	Advertising on social media Press +1	Finance Professionals +13	CU +18	Founded 2016 · 12 people · $5K to start	63	Build this
Finance interview prep courses wallstreetoasis.com Finance career resources and community platform.	$300K /mo Reported	$10-$150 per sale	Course +5	Word of mouth Email marketing +1	Undergraduates +4		Founded 2006 · 15 people · Saratoga, California, USA, United States	60	Build this
Self-published career guide pathlesspath.com Online community and resources for unconventional career paths	$20K /mo Estimated	—	Subscription +2	Organic social media Email List Growth +1	Aspiring Entrepreneurs +7	SU +3	Founded 2017 · Solo founder · $7K to start	85	Build this

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Idea	Revenue
Crm marketing attri...	$100K/mo
No-code Airtable AP...	$20K/mo
Pdf bank statement ...	$40K/mo
Ai music video gene...	$20K/mo