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Cultivated Culture sold online courses and training, such as the Interview Preparation System and the Dream Job System, with prices ranging from $37 to $647. The company also earned money from one-on-one coaching and consulting, with Austin charging around $50 per hour for calls early on and $500+ per hour later. Cultivated Culture offered recurring subscriptions for access to its job search tools, priced at $9.97 per month or $3.97 per week.
Austin Belcak began by writing one blog post every 2 weeks, and after publishing his first article he drew over 60,000 visitors to it within 60 days. A guest-posting strategy linked to well-known people in the space and emailing them after publication helped bring over 60k people to his website in the first month. Growth on LinkedIn took his following from 3,000 to over 100,000 in 12 months, and he now has over 1.3 million followers, which he has translated into over 150k newsletter subscribers. Cultivated Culture has been featured in Forbes, Business Insider, Fast Company, and Inc.
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