Source

Frontend Mentor

Education B2B & B2C

Frontend Mentor is a platform that helps people improve their front-end coding skills by building real projects based on professional designs and briefs.

frontendmentor.io · Founded 2018 · 20 public sources · Updated 3 days ago

Researched profile. Starter Story's AI research system compiled this page from 20 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Frontend Mentor makes money

Monetization →

Frontend Mentor monetizes primarily through a freemium business model where users can access free challenges or subscribe to a PRO membership for premium challenges and original design files. The PRO subscription offers access to original design files and premium multi-page website challenges, and is available for a monthly or yearly fee. Initially, Frontend Mentor also monetized by selling design files as one-time purchases using platforms like Buy Me a Coffee and Dropbox.

Recurring subscriptions One-time / lifetime deals

How Frontend Mentor grew

Growth →

Frontend Mentor's growth has primarily been driven by word of mouth, with users recommending the platform and sharing their project solutions on social media. The platform facilitated this sharing by making it easy for users to post their completed projects on Twitter, LinkedIn, and within its Slack community, which also grew to tens of thousands of members helping each other. Additional growth channels included exposure through web development newsletters, a Product Hunt launch that earned third place and publicity, collaborations with other companies, guest podcast appearances, and developers streaming project completions on platforms like YouTube and Twitch.

Word of mouth
Organic social media
Online Community
Brand collaborations and giveaways
Product Hunt
Podcasts
+4 more channels →

Tools they use 9

Tools →
PayPal Fathom Analytics Stripe Chargebee ProfitWell Node.js Slack M MongoDB N Next JS

Founder

Founders →
Matt Studdert
Matt Studdert
@_mattstuddert

Key facts

Category
Education
Customers
B2B & B2C
Founded
2018 · 8 years ago
Every number is a quote

Each sourced figure on this page is a verbatim quote from a public source. Hover the marker to preview it, click to read it in context.