The 33 Best Crm Tools For Small Business [2024]
Crm is essential to running your business.
After interviewing thousands of founders, we put together a list of the most popular crm tools.
Here they are:
1. Hubspot
Marketing, sales and CRM products.
More About Hubspot
You may think of Hubspot as a CRM tool, but they a pretty full-featured email marketing suite.
You can start with a free account, but prices go up pretty quickly to $800/month.
Additional details about Hubspot:
- Pricing: Freemium
- Twitter: @HubSpot
- Website: hubspot.com
Businesses using Hubspot:
458 successful businesses are using Hubspot ➜
2. Zoho
Suite of online productivity tools and SaaS applications.
More About Zoho
Zoho is usually known to be a CRM software, but they also have email marketing capabilities.
You can use the data from your CRM, keeping your customer data all in one place.
It's also very affordable:
Pricing Details
- Up to 1,000 subscribers - $10/month
- Up to 5,000 subscribers - $45/month
- Up to 10,000 subscribers - $70/month
- Up to 20,000 subscribers - $107/month
Additional details about Zoho:
Businesses using Zoho:
178 successful businesses are using Zoho ➜
3. ActiveCampaign
Marketing automation platform that blends automation and human touch.
More About ActiveCampaign
An automation-focused email marketing tool, ActiveCampaign does a lot of things including having a CRM as part of the software.
ActiveCampaign is known for its great reporting, and more importantly, its impressive deliverability. Based on deliverablity tests done by Email Tool Tester, ActiveCampaign often scored in the 90% range, which is very impressive.
This tool is best for e-commerce businesses interested in email automation.
Pricing Details
Lite Plan
- 1,000 contacts $17/mo
- 5,000 contacts $69/mo
- 10,000 contacts $111/mo
- 25,000 contacts $179/mo
Plus Plan
- 1,000 contacts $49/mo
- 5,000 contacts $135/mo
- 10,000 contacts $199/mo
- 25,000 contacts $319/mo
Professional Plan
- 1,000 contacts $129/mo
- 5,000 contacts $199/mo
- 10,000 contacts $279/mo
- 25,000 contacts $479/mo
Additional details about ActiveCampaign:
- Pricing: Paid
- Twitter: @ActiveCampaign
- Website: activecampaign.com
Businesses using ActiveCampaign:
182 successful businesses are using ActiveCampaign ➜
4. Salesforce
Salesforce provides customer relationship management service and also provides enterprise applications focused on customer service, marketing automation, analytics, and application development.
More About Salesforce
World’s #1 CRM
The integrated platform, AI, app development, best in class apps
Single Source of Truth
Connect sales, service, marketing, commerce, and IT, personalize experiences
Fast Time to Value
Ease of design and implementation at speed with high ROI
Scalable and Flexible
Solutions for any size company or industry
Trailblazer Success and Community
96% of customers say they met or exceeded ROI expectations
Build customer relationships that carry your business forward. And get the tools to help you adapt to the future.
Get the basics to sell better and help customers.
Strengthen sales and service with Salesforce Essentials, the fastest way to get up and running for those brand new to customer relationship management.
Customize sales, service, and marketing — and scale.
Grow your business with tools that help you find, win and keep more customers on one connected platform.
Discover apps and expertise to extend Salesforce.
Browse our AppExchange marketplace, with thousands of customized apps and specialized consulting partners to help you craft a perfectly tailored Customer 360 solution for your business.
Pricing Details
Essentials:- All-in-one sales and support app* $25/user/month (billed annually)
Professional:- Complete CRM for any size team $75/user/month (billed annually)
Enterprise:- Deeply customizable sales CRM for your business $150/user/month (billed annually)
Unlimited:- Unlimited CRM power and support $300/user/month (billed annually)
Additional details about Salesforce:
- Pricing: Paid
- Twitter: @salesforce
- Website: salesforce.com
Businesses using Salesforce:
91 successful businesses are using Salesforce ➜
5. PipeDrive
Sales CRM platform.
Additional details about PipeDrive:
- Pricing: Freemium
- Twitter: @pipedrive
- Website: pipedrive.com
Businesses using PipeDrive:
79 successful businesses are using PipeDrive ➜
6. Streak
CRM built inside Gmail.
More About Streak
A Gmail CRM - Streak is an interface inside Gmail so you can track clients, follow up, and close more deals.
Pricing Details
- Free plan
- Professional - $60/month
- Enterprise - $159/month
Additional details about Streak:
- Pricing: Freemium
- Twitter: @Streak
- Website: https://www.streak.com
Businesses using Streak:
34 successful businesses are using Streak ➜
7. Zendesk Sell
A simple, well designed sales management software tool that keeps reps selling.
Additional details about Zendesk Sell:
- Pricing: Freemium
- Twitter: @ZendeskSell
- Website: zendesk.com/sell/
Businesses using Zendesk Sell:
8. Keap
Offers an e-mail marketing and sales platform for small businesses, including products to manage and optimize the customer lifecycle, customer relationship management, marketing automation, lead capture, and e-commerce.
More About Keap
Keap is more of a CRM but does have good email marketing and customer communication features.
It's a good all-around tool for small businesses or if you're just getting started.
Best for small businesses.
Pricing Details
(unlimited contacts)
- Grow Plan - $49/month
- Pro Plan - $99/month
- Infusionsoft Plan - $199/month
Additional details about Keap:
- Pricing: Freemium
- Twitter: @keapgrowing
- Website: keap.com
Businesses using Keap:
16 successful businesses are using Keap ➜
9. Odoo
An all-in-one business software including CRM, website/e-commerce, billing, accounting, manufacturing, warehouse - and project management, and inventory.
Additional details about Odoo:
Businesses using Odoo:
12 successful businesses are using Odoo ➜
10. LoyaltyLion
A data-driven ecommerce loyalty and engagement platform, providing loyalty programs that increase customer retention for merchants worldwide.
Additional details about LoyaltyLion:
- Pricing: Freemium
- Twitter: @LoyaltyLionHQ
- Website: loyaltylion.com
Businesses using LoyaltyLion:
11. Bitrix24
Is a free (for small businesses) social enterprise platform.
Additional details about Bitrix24:
- Pricing: Freemium
- Twitter: @bitrix24
- Website: bitrix24.com
Businesses using Bitrix24:
12. Ontraport
Aa "business automation software for entrepreneurs, solopreneurs and small businesses" that incorporates tools like CRM, marketing automation, ECommerce and reporting" .
More About Ontraport
A CRM platform that doubles as an email marketing tool.
They have a lot of features, including custom landing pages and forms, and the ability to send SMS marketing.
It is on the pricier side.
Pricing Details
- Up to 1,000 contacts $79/month
- Up to 5,000 contacts $297/month
- Up to 20,000+ contacts $497/month
Additional details about Ontraport:
- Pricing: Freemium
- Twitter: @Ontraport
- Website: ontraport.com
Businesses using Ontraport:
13. Pigeon
A powerful CRM and automation suite built inside Gmail. Track leads, prospects, support tickets, and automate repetitive email tasks inside Gmail.
More About Pigeon
Stay on top of your business, in Gmail.
Track everything, right in the Gmail thread. No more leaving Gmail every time to update your CRM.
Automate your follow ups.
Use advanced mail merge features and automated follow ups features to get more responses.
Lightning fast canned responses.
Typing the same emails over and over? Use a keyboard shortcut to access all your templates.
Still not convinced?
- Mail merge
- Email tracking
- One click Google docs generation
- Email reminders
- Calendar
- Google Docs to Markdown export
Pricing Details
- Free forever plan (most features)
- $19/month
Additional details about Pigeon:
- Pricing: Freemium
- Twitter: @trypigeon
- Website: trypigeon.co
Businesses using Pigeon:
14. Copper
Designed for G Suite users to manage relationships and sales pipeline.
Additional details about Copper:
- Twitter: @CopperInc
- Website: copper.com
Businesses using Copper:
9 successful businesses are using Copper ➜
15. Capsule
A good tool to keep track of your contacts and companies you do business with, communications with them, sales opportunities, and what activities and tasks that need be done.
Additional details about Capsule:
- Pricing: Freemium
- Twitter: @capsulecrm
- Website: capsulecrm.com
Businesses using Capsule:
16. FreshSales
A full-fledged Sales CRM software for your business.
Additional details about FreshSales:
- Twitter: @freshsalesapp
- Website: freshworks.com/freshsales-crm
Businesses using FreshSales:
17. Salesflare
A cloud-based CRM solution which helps startups and small businesses automate the process of data entry. It gathers data from social profiles, emails and professional email signatures.
Additional details about Salesflare:
- Twitter: @salesflare
- Website: salesflare.com
Businesses using Salesflare:
18. Dubsado
A business management solution designed to cut out the busywork. Build relationships, schedule appointments, and create workflows to streamline.
Additional details about Dubsado:
- Twitter: @mydubsado
- Website: dubsado.com
Businesses using Dubsado:
19. close.io
Our team is building the best inside sales CRM in the business, helping startups and SMBs sell smarter and faster.
More About close.io
Close is a CRM and outreach tool that has some nice email capabilities such as sending sequences and automated follow ups.
Pricing Details
- Starter - $35/month
- Basic - $65/month
- Professional - $95/month
Additional details about close.io:
Businesses using close.io:
20. Zaius
CRM software.
Additional details about Zaius:
Businesses using Zaius:
21. Highrise
Is a solid application for managing your customers and contacts and can also track your business deals and proposals.
Additional details about Highrise:
- Pricing: Freemium
- Twitter: @highrise
- Website: highrisehq.com
Businesses using Highrise:
22. 17hats
Provides a single hub for client communications, proposals, contracts, online payments, project management, bookkeeping, client management, and more.
Additional details about 17hats:
- Pricing: Freemium
- Twitter: @17hatshq
- Website: 17hats.com
Businesses using 17hats:
23. Freshsales
A cloud-based customer relationship management (CRM) solution that helps businesses across different industry verticals to manage their interactions with existing and potential customers. Key features include one-click phone, sales lead tracking, sales management, event tracking and more.
Additional details about Freshsales:
- Twitter: @freshsalesapp
- Website: freshsales.io
Businesses using Freshsales:
24. Dolibarr
Is an open source, free software package for small and medium companies, foundations or freelancers.
Additional details about Dolibarr:
- Pricing: Freemium
- Twitter: @Dolibarr
- Website: dolibarr.org
Businesses using Dolibarr:
25. EspoCRM
A web application that allows users to see, enter and evaluate all your company relationships regardless of the type. People, companies, projects or opportunities — all in an easy and intuitive interface.
Additional details about EspoCRM:
- Twitter: @EspoCRM
- Website: espocrm.com
Businesses using EspoCRM:
26. Cloze
Track customers, clients, prospects and leads without the hassle of CRM.
Additional details about Cloze:
Businesses using Cloze:
27. Great Agent
A CRM platform that includes a front-end IDX website on WordPress for buyers and sellers, as well as paid lead advertising.
Additional details about Great Agent:
- Pricing: Freemium
- Twitter: @greatagentusa
- Website: greatagentusa.com
Businesses using Great Agent:
28. SharpSpring
Is one of the most flexible platforms on the market, offering powerful, behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, social media management, universal CMS compatibility, and integration with hundreds of applications.
Additional details about SharpSpring:
- Pricing: Freemium
- Twitter: @sharpspring
- Website: sharpspring.com
Businesses using SharpSpring:
29. Buildertrend
A construction management system for home builders, remodelers, specialty contractors and general contractors. It combines project scheduling, project management, financial management, customer management and service management in a single suite.
Additional details about Buildertrend:
- Pricing: Freemium
- Twitter: @Buildertrend
- Website: buildertrend.com
Businesses using Buildertrend:
30. Iterable
More About Iterable
Iterable is a more generalized marketing platform, but has some good email marketing features.
If you have multiple channels (SMS, direct mail, etc) you might want to look into a tool like this:
Pricing Details
Their pricing is not disclosed on their site, but according to GetApp plans start at $500/month.
Additional details about Iterable:
- Pricing: Freemium
- Website: iterable.com
Businesses using Iterable:
31. Zentail
A multichannel e-commerce automation and management technology with a simplified interface for effortless control of your e-commerce operations.
Additional details about Zentail:
- Twitter: @zentailcommerce
- Website: zentail.com
Businesses using Zentail:
32. Vision6
More About Vision6
An Australian company, this software is cheap and it's best for agencies and marketers.
It also has decent CRM and customer communication tools.
Pricing Details
- Starter plan - $9/month
- Business Plan - $29/month
- Pro Plan - $99/month
Additional details about Vision6:
- Pricing: Paid
- Website: vision6.com
33. Contactually
More About Contactually
A CRM for realtors that has email marketing built-in.
Send targeted emails and campaigns to your clients and leads.
Pricing Details
starts at $69/month.
Additional details about Contactually:
- Pricing: Freemium
- Website: contactually.com
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
