The 33 Best Crm Tools For Small Business [2021]

The 33 Best Crm Tools For Small Business [2021]

Crm is essential to running your business.

After interviewing thousands of founders, we put together a list of the most popular crm tools.

Here they are:

1. Hubspot

Marketing, sales and CRM products.

More About Hubspot

You may think of Hubspot as a CRM tool, but they a pretty full-featured email marketing suite.

You can start with a free account, but prices go up pretty quickly to $800/month.

Additional details about the tool

Businesses using Hubspot:

252 successful businesses are using Hubspot ➜

Get Hubspot ➜

2. Zoho

Suite of online productivity tools and SaaS applications.

More About Zoho

Zoho is usually known to be a CRM software, but they also have email marketing capabilities.

You can use the data from your CRM, keeping your customer data all in one place.

It's also very affordable:

Pricing Details

  • Up to 1,000 subscribers - $10/month
  • Up to 5,000 subscribers - $45/month
  • Up to 10,000 subscribers - $70/month
  • Up to 20,000 subscribers - $107/month

Additional details about the tool

Businesses using Zoho:

117 successful businesses are using Zoho ➜

Get Zoho ➜

3. ActiveCampaign

Marketing automation platform that blends automation and human touch.

More About ActiveCampaign

An automation-focused email marketing tool, ActiveCampaign does a lot of things including having a CRM as part of the software.

ActiveCampaign is known for its great reporting, and more importantly, its impressive deliverability. Based on deliverablity tests done by Email Tool Tester, ActiveCampaign often scored in the 90% range, which is very impressive.

This tool is best for e-commerce businesses interested in email automation.

Pricing Details

Lite Plan

  • 1,000 contacts $17/mo
  • 5,000 contacts $69/mo
  • 10,000 contacts $111/mo
  • 25,000 contacts $179/mo

Plus Plan

  • 1,000 contacts $49/mo
  • 5,000 contacts $135/mo
  • 10,000 contacts $199/mo
  • 25,000 contacts $319/mo

Professional Plan

  • 1,000 contacts $129/mo
  • 5,000 contacts $199/mo
  • 10,000 contacts $279/mo
  • 25,000 contacts $479/mo

Additional details about the tool

Businesses using ActiveCampaign:

89 successful businesses are using ActiveCampaign ➜

Get ActiveCampaign ➜

4. Salesforce

CRM software and cloud computing solutions.

More About Salesforce

Salesforce needs no introduction - but they also have a very full-featured email marketing platform, that integrates with Salesforce CRM data.

Pricing Details

is not disclosed on their website.

Additional details about the tool

Businesses using Salesforce:

59 successful businesses are using Salesforce ➜

Get Salesforce ➜

5. PipeDrive

Sales CRM platform.

Additional details about the tool

Businesses using PipeDrive:

50 successful businesses are using PipeDrive ➜

Get PipeDrive ➜

6. Streak

CRM built inside Gmail.

More About Streak

A Gmail CRM - Streak is an interface inside Gmail so you can track clients, follow up, and close more deals.

Pricing Details

  • Free plan
  • Professional - $60/month
  • Enterprise - $159/month

Additional details about the tool

Businesses using Streak:

21 successful businesses are using Streak ➜

Get Streak ➜

7. Keap

Offers an e-mail marketing and sales platform for small businesses, including products to manage and optimize the customer lifecycle, customer relationship management, marketing automation, lead capture, and e-commerce.

More About Keap

Keap is more of a CRM but does have good email marketing and customer communication features.

It's a good all-around tool for small businesses or if you're just getting started.

Best for small businesses.

Pricing Details

(unlimited contacts)

  • Grow Plan - $49/month
  • Pro Plan - $99/month
  • Infusionsoft Plan - $199/month

Additional details about the tool

Businesses using Keap:

11 successful businesses are using Keap ➜

Get Keap ➜

8. Zendesk Sell

A simple, well designed sales management software tool that keeps reps selling.

Additional details about the tool

Businesses using Zendesk Sell:

10 successful businesses are using Zendesk Sell ➜

Get Zendesk Sell ➜

9. Odoo

An all-in-one business software including CRM, website/e-commerce, billing, accounting, manufacturing, warehouse - and project management, and inventory.

Additional details about the tool

Businesses using Odoo:

6 successful businesses are using Odoo ➜

Get Odoo ➜

10. LoyaltyLion

A data-driven ecommerce loyalty and engagement platform, providing loyalty programs that increase customer retention for merchants worldwide.

Additional details about the tool

Businesses using LoyaltyLion:

6 successful businesses are using LoyaltyLion ➜

Get LoyaltyLion ➜

11. Pigeon

A powerful CRM and automation suite built inside Gmail. Track leads, prospects, support tickets, and automate repetitive email tasks inside Gmail.

More About Pigeon

Stay on top of your business, in Gmail.

Track everything, right in the Gmail thread. No more leaving Gmail every time to update your CRM.

Automate your follow ups.

Use advanced mail merge features and automated follow ups features to get more responses.

Lightning fast canned responses.

Typing the same emails over and over? Use a keyboard shortcut to access all your templates.

Still not convinced?

  • Mail merge
  • Email tracking
  • One click Google docs generation
  • Email reminders
  • Calendar
  • Google Docs to Markdown export

Use Pigeon 100% free forever!

Pricing Details

  • Free forever plan (most features)
  • $19/month

Additional details about the tool

Businesses using Pigeon:

5 successful businesses are using Pigeon ➜

Get Pigeon ➜

12. Copper

Designed for G Suite users to manage relationships and sales pipeline.

Additional details about the tool

Businesses using Copper:

5 successful businesses are using Copper ➜

Get Copper ➜

13. Ontraport

Aa "business automation software for entrepreneurs, solopreneurs and small businesses" that incorporates tools like CRM, marketing automation, ECommerce and reporting" .

More About Ontraport

A CRM platform that doubles as an email marketing tool.

They have a lot of features, including custom landing pages and forms, and the ability to send SMS marketing.

It is on the pricier side.

Pricing Details

  • Up to 1,000 contacts $79/month
  • Up to 5,000 contacts $297/month
  • Up to 20,000+ contacts $497/month

Additional details about the tool

Businesses using Ontraport:

5 successful businesses are using Ontraport ➜

Get Ontraport ➜

14. Bitrix24

Is a free (for small businesses) social enterprise platform.

Additional details about the tool

Businesses using Bitrix24:

5 successful businesses are using Bitrix24 ➜

Get Bitrix24 ➜

15. Capsule

A good tool to keep track of your contacts and companies you do business with, communications with them, sales opportunities, and what activities and tasks that need be done.

Additional details about the tool

Businesses using Capsule:

4 successful businesses are using Capsule ➜

Get Capsule ➜

16. close.io

Our team is building the best inside sales CRM in the business, helping startups and SMBs sell smarter and faster.

More About close.io

Close is a CRM and outreach tool that has some nice email capabilities such as sending sequences and automated follow ups.

Pricing Details

  • Starter - $35/month
  • Basic - $65/month
  • Professional - $95/month

Additional details about the tool

Businesses using close.io:

3 successful businesses are using close.io ➜

Get close.io ➜

17. Dubsado

A business management solution designed to cut out the busywork. Build relationships, schedule appointments, and create workflows to streamline.

Additional details about the tool

Businesses using Dubsado:

3 successful businesses are using Dubsado ➜

Get Dubsado ➜

18. Zaius

CRM software.

Additional details about the tool

Businesses using Zaius:

2 successful businesses are using Zaius ➜

Get Zaius ➜

19. Highrise

Is a solid application for managing your customers and contacts and can also track your business deals and proposals.

Additional details about the tool

Businesses using Highrise:

2 successful businesses are using Highrise ➜

Get Highrise ➜

20. 17hats

Provides a single hub for client communications, proposals, contracts, online payments, project management, bookkeeping, client management, and more.

Additional details about the tool

Businesses using 17hats:

2 successful businesses are using 17hats ➜

Get 17hats ➜

21. Salesflare

A cloud-based CRM solution which helps startups and small businesses automate the process of data entry. It gathers data from social profiles, emails and professional email signatures.

Additional details about the tool

Businesses using Salesflare:

2 successful businesses are using Salesflare ➜

Get Salesflare ➜

22. Freshsales

A cloud-based customer relationship management (CRM) solution that helps businesses across different industry verticals to manage their interactions with existing and potential customers. Key features include one-click phone, sales lead tracking, sales management, event tracking and more.

Additional details about the tool

Businesses using Freshsales:

2 successful businesses are using Freshsales ➜

Get Freshsales ➜

23. Dolibarr

Is an open source, free software package for small and medium companies, foundations or freelancers.

Additional details about the tool

Businesses using Dolibarr:

2 successful businesses are using Dolibarr ➜

Get Dolibarr ➜

24. FreshSales

A full-fledged Sales CRM software for your business.

Additional details about the tool

Businesses using FreshSales:

2 successful businesses are using FreshSales ➜

Get FreshSales ➜

25. EspoCRM

A web application that allows users to see, enter and evaluate all your company relationships regardless of the type. People, companies, projects or opportunities — all in an easy and intuitive interface.

Additional details about the tool

Businesses using EspoCRM:

1 successful business is using EspoCRM ➜

Get EspoCRM ➜

26. Cloze

Track customers, clients, prospects and leads without the hassle of CRM.

Additional details about the tool

Businesses using Cloze:

1 successful business is using Cloze ➜

Get Cloze ➜

27. Great Agent

A CRM platform that includes a front-end IDX website on WordPress for buyers and sellers, as well as paid lead advertising.

Additional details about the tool

Businesses using Great Agent:

1 successful business is using Great Agent ➜

Get Great Agent ➜

28. SharpSpring

Is one of the most flexible platforms on the market, offering powerful, behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, social media management, universal CMS compatibility, and integration with hundreds of applications.

Additional details about the tool

Businesses using SharpSpring:

1 successful business is using SharpSpring ➜

Get SharpSpring ➜

29. Buildertrend

A construction management system for home builders, remodelers, specialty contractors and general contractors. It combines project scheduling, project management, financial management, customer management and service management in a single suite.

Additional details about the tool

Businesses using Buildertrend:

1 successful business is using Buildertrend ➜

Get Buildertrend ➜

30. Iterable

More About Iterable

Iterable is a more generalized marketing platform, but has some good email marketing features.

If you have multiple channels (SMS, direct mail, etc) you might want to look into a tool like this:

Pricing Details

Their pricing is not disclosed on their site, but according to GetApp plans start at $500/month.

Additional details about the tool

Businesses using Iterable:

1 successful business is using Iterable ➜

Get Iterable ➜

31. Zentail

A multichannel e-commerce automation and management technology with a simplified interface for effortless control of your e-commerce operations.

Additional details about the tool

Businesses using Zentail:

1 successful business is using Zentail ➜

Get Zentail ➜

32. Vision6

More About Vision6

An Australian company, this software is cheap and it's best for agencies and marketers.

It also has decent CRM and customer communication tools.

Pricing Details

  • Starter plan - $9/month
  • Business Plan - $29/month
  • Pro Plan - $99/month

Additional details about the tool

Get Vision6 ➜

33. Contactually

More About Contactually

A CRM for realtors that has email marketing built-in.

Send targeted emails and campaigns to your clients and leads.

Pricing Details

starts at $69/month.

Additional details about the tool

Get Contactually ➜

Pat Walls,  Founder of Starter Story

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