The 28 Best Crm Tools For Small Business [2020]

Crm is essential to running your business.

After interviewing thousands of founders, we put together a list of the most popular crm tools.

Here they are:

1. Pigeon

A powerful CRM and automation suite built inside Gmail. Track leads, prospects, support tickets, and automate repetitive email tasks inside Gmail.

Businesses using Pigeon:

4 successful businesses are using Pigeon ➜


Get Pigeon ➜

2. Hubspot

Marketing, sales and CRM products.

Businesses using Hubspot:

101 successful businesses are using Hubspot ➜


Get Hubspot ➜

3. PipeDrive

Sales CRM platform.

Businesses using PipeDrive:

25 successful businesses are using PipeDrive ➜


Get PipeDrive ➜

4. Streak

CRM built inside Gmail.

Businesses using Streak:

19 successful businesses are using Streak ➜


Get Streak ➜

5. Zoho

Suite of online productivity tools and SaaS applications.

  • Up to 1,000 subscribers - $10/month
  • Up to 5,000 subscribers - $45/month
  • Up to 10,000 subscribers - $70/month
  • Up to 20,000 subscribers - $107/month

  • Pricing: Paid

  • Twitter: @zoho

  • Website:

Businesses using Zoho:

14 successful businesses are using Zoho ➜


Get Zoho ➜

6. ActiveCampaign

A cloud software platform for small-to-mid-sized business and is based in Chicago, Illinois. The company offers software for customer experience automation, which combines the email marketing, marketing automation, sales automation, and CRM categories.

Businesses using ActiveCampaign:

7 successful businesses are using ActiveCampaign ➜

Get ActiveCampaign ➜

7. Odoo

An all-in-one business software including CRM, website/e-commerce, billing, accounting, manufacturing, warehouse - and project management, and inventory.

Businesses using Odoo:

6 successful businesses are using Odoo ➜


Get Odoo ➜

8. Keap

Offers an e-mail marketing and sales platform for small businesses, including products to manage and optimize the customer lifecycle, customer relationship management, marketing automation, lead capture, and e-commerce.

(unlimited contacts)

  • Grow Plan - $49/month
  • Pro Plan - $99/month
  • Infusionsoft Plan - $199/month

  • Pricing: Freemium

  • Twitter: @keapgrowing

  • Website:

Businesses using Keap:

5 successful businesses are using Keap ➜


Get Keap ➜

9. LoyaltyLion

A data-driven ecommerce loyalty and engagement platform, providing loyalty programs that increase customer retention for merchants worldwide.

Businesses using LoyaltyLion:

4 successful businesses are using LoyaltyLion ➜


Get LoyaltyLion ➜

10. Ontraport

Aa "business automation software for entrepreneurs, solopreneurs and small businesses" that incorporates tools like CRM, marketing automation, ECommerce and reporting" .

  • Up to 1,000 contacts $79/month
  • Up to 5,000 contacts $297/month
  • Up to 20,000+ contacts $497/month

  • Pricing: Freemium

  • Twitter: @Ontraport

  • Website:

Businesses using Ontraport:

3 successful businesses are using Ontraport ➜


Get Ontraport ➜

11. Copper

Designed for G Suite users to manage relationships and sales pipeline.

Businesses using Copper:

3 successful businesses are using Copper ➜

Get Copper ➜

12. Capsule

A good tool to keep track of your contacts and companies you do business with, communications with them, sales opportunities, and what activities and tasks that need be done.

Businesses using Capsule:

3 successful businesses are using Capsule ➜


Get Capsule ➜


Our team is building the best inside sales CRM in the business, helping startups and SMBs sell smarter and faster.

  • Starter - $35/month
  • Basic - $65/month
  • Professional - $95/month

  • Pricing: Freemium

  • Twitter: @closeio

  • Website:

Businesses using

3 successful businesses are using ➜


Get ➜

14. Zaius

CRM software.

Businesses using Zaius:

2 successful businesses are using Zaius ➜


Get Zaius ➜

15. Freshsales

A cloud-based customer relationship management (CRM) solution that helps businesses across different industry verticals to manage their interactions with existing and potential customers. Key features include one-click phone, sales lead tracking, sales management, event tracking and more.

Businesses using Freshsales:

2 successful businesses are using Freshsales ➜

Get Freshsales ➜

16. Salesflare

A cloud-based CRM solution which helps startups and small businesses automate the process of data entry. It gathers data from social profiles, emails and professional email signatures.

Businesses using Salesflare:

2 successful businesses are using Salesflare ➜

Get Salesflare ➜

17. Highrise

Is a solid application for managing your customers and contacts and can also track your business deals and proposals.

Businesses using Highrise:

2 successful businesses are using Highrise ➜


Get Highrise ➜

18. Zendesk Sell

A simple, well designed sales management software tool that keeps reps selling.

Businesses using Zendesk Sell:

2 successful businesses are using Zendesk Sell ➜

Get Zendesk Sell ➜

19. SharpSpring

Is one of the most flexible platforms on the market, offering powerful, behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, social media management, universal CMS compatibility, and integration with hundreds of applications.

Businesses using SharpSpring:

1 successful business is using SharpSpring ➜


Get SharpSpring ➜

20. Great Agent

A CRM platform that includes a front-end IDX website on WordPress for buyers and sellers, as well as paid lead advertising.

Businesses using Great Agent:

1 successful business is using Great Agent ➜


Get Great Agent ➜

21. FreshSales

A full-fledged Sales CRM software for your business.

Businesses using FreshSales:

1 successful business is using FreshSales ➜

Get FreshSales ➜

22. Dubsado

A business management solution designed to cut out the busywork. Build relationships, schedule appointments, and create workflows to streamline.

Businesses using Dubsado:

1 successful business is using Dubsado ➜

Get Dubsado ➜

23. 17hats

Provides a single hub for client communications, proposals, contracts, online payments, project management, bookkeeping, client management, and more.

Businesses using 17hats:

1 successful business is using 17hats ➜


Get 17hats ➜

24. Cloze

Track customers, clients, prospects and leads without the hassle of CRM.

Businesses using Cloze:

1 successful business is using Cloze ➜


Get Cloze ➜

25. Dolibarr

Is an open source, free software package for small and medium companies, foundations or freelancers.

Businesses using Dolibarr:

1 successful business is using Dolibarr ➜

Get Dolibarr ➜

26. Zentail

A multichannel e-commerce automation and management technology with a simplified interface for effortless control of your e-commerce operations.

Businesses using Zentail:

1 successful business is using Zentail ➜

Get Zentail ➜

27. Buildertrend

A construction management system for home builders, remodelers, specialty contractors and general contractors. It combines project scheduling, project management, financial management, customer management and service management in a single suite.

Businesses using Buildertrend:

1 successful business is using Buildertrend ➜


Get Buildertrend ➜

28. Bitrix24

Is a free (for small businesses) social enterprise platform.

Businesses using Bitrix24:

1 successful business is using Bitrix24 ➜


Get Bitrix24 ➜

Starter Story,   Founder of Starter Story

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