How I Started A $4,200/Month Competitive Puzzle Store Working 1 Hour A Day

Hello! Who are you and what business did you start?

My name is Oliver Jenks, 21 years of age. Managing Director of speedcube.co.nz, an ecommerce store selling speciality Rubik’s cube type “speedcube” puzzles.

Designed to be light, stable and easy to turn, the brands of puzzles we import and resell are primarily intended to be used for the popularizing competitive sport of ‘speedcubing’.

This sport is centered around solving different puzzle variants as fast as possible in official competitions governed by the World Cube Association (WCA). Our products have also resounded with people who simply enjoy fidgeting and playing with puzzles, even if they don’t know how to solve them or don’t wish to compete.

This business currently represents a substantial portion of my income and allows me a degree of financial flexibility whilst I complete my bachelor's degree. On average I spend around an hour a day working on the business. With an annual 5 figure profit and over 3,000 loyal customers, It is a damn good side hustle.