28 Ways To Market Your YouTube Channel [2021]

28 Ways To Market Your YouTube Channel [2021]

Wondering how to market your YouTube channel?

Marketing your YouTube channel is certainly not easy, but there are many ways to promote and advertise your YouTube channel.

We put together a list of 28 of the best marketing ideas for your YouTube channel, so you can get your small business out there.

Here’s the list:

1. Get Press Coverage For Your You Tube Channel

The more buzz around your brand - the more the phones ring, the more traffic to your website, and the more customers as a result.

Here are a few ways you can get press for your business:

Press releases:

Press releases are a great way to share big announcements or news, but in order to get any traction, you'll need to find a way to make your press release stand out amongst others.

Try to convey a story that really matters, not just to you, but to the reporter and to their audience.

Here are some things to consider when submitting a press release:

  • Craft a catchy subject (keep it short and sweet).
  • Acknowledge the journalist's past work and interests - this is key!
  • Include the main point of the story in the first paragraph, heck, even the first sentence. Reporters want to hear the juice first and foremost.
  • Focus on the facts and try to limit the amount of jargon used.
  • Pitch yourself! Help them put a face to the story.
  • Make sure your topic is newsworthy. If it's not, find a way to!
  • Try not to include any attachments of your release!

Email is one of the most effective and preferred way to send your press release, so as long as you keep your pitch brief, interesting and personalized (no cold emails), you should stand a chance!

Get Press Using HARO

HARO, otherwise known as "Help a Reporter Out" is an outlet for journalists to source upcoming stories and opportunities for media coverage.

The best part is, HARO is free to use! There are, of course, premium versions you can purchase, but the free version is still an accessible way to get press.

Once you set up an account, HARO essentially will email you based on stories (that are relevant to you) that need to be covered where you will then have a chance to essentially "bid on the story."

Here are some tips when crafting your pitch:

  • Discuss your experience and expertise in the space. Make sure it's obvious why you're relevant to this story.
  • Answer the question in 3-4 sentences. Try and be as direct as possible
  • Offer to provide the reporter with more information and make sure to give them your contact info

Plan a Publicity Stunt

Planning a publicity stunt is an effective and quick way to raise awareness for your brand and gain some traction from the press.

If you're looking to plan a stunt, the objective should be to be bold and create something memorable

However, being bold has a fine line - it's important that you consider the timing of your stunt to ensure you don't come off insensitive or unethical. For example, timing may not be in your favor if you plan something during the general election, or in most recent cases, a global pandemic.

In order to measure the success of your stunt, it's important that you first determine your end goal, for example:

  • Is the stunt aimed to raise money for your business or a particular organization?
  • Is the stunt aimed to drive more traffic to your website?
  • Is the stunt aimed to get more followers and engagement on Instagram?

Here are a few tips for creating a great publicity stunt:

  • Research to ensure that there haven't been similar stunts done in the past by other businesses - this could easily turn off journalists and your audience.
  • Make sure you can explain the stunt in one headline - this will help grab the media's attention. In other words, simplify!
  • The stunt should be related to the product you are promoting. Even if the stunt is a success in terms of viewers, but it doesn't tie back to your original goal, then it's not useful.
  • Keep the stunt visual with videos/images.
  • Leverage the internet and social media platforms for your stunt by sharing your message across a variety of audiences. This will help with word of mouth and the overall success of your event.

To learn other strategies on how to get press, check out our full guide here.

Check out our full guide to press (articles, shark tank, etc) ➜

2. Improve your SEO

SEO is not just about driving traffic to your site, it's about driving the RIGHT traffic to your site, and ultimately, converting leads into customers.

One of the most important aspects of SEO is understanding what your customers are searching for, otherwise known as "keyword research."

Here are some tools that can help you choose the right keywords for your YouTube channel.

Publish Great Content

Finding keywords is an important piece of the puzzle, but Google also ranks your site based on the actual content you produce, as this is what your customers are reading and engaging with.

There are various different "forms" of content that you may want to consider diversifying on your sites, such as blog posts, articles, studies, and videos.

So let's discuss what google considers "good content:"

  • Length - This will vary depending on the page, however, generally having a sufficient amount of content helps search engines recognize that your site is a good source for a specific topic
  • Engagement - The longer people stay on your website to read your content, the higher Google will rank your website. It's important to have informative and "thick" content that keeps people reading
  • Avoid Duplicating Content - Google will recognize this and may consider your content to have low value
  • Ensure pages load quickly - This will also help with engagement and time spent on your website
  • Shareability - Create content that people want to share, and is easy for them to share, especially to their social media accounts (ie. "click to tweet" is a great example of this).

Another element of creating good content is creating consistent content.

If (and hopefully you are) publishing content frequently, it's important to stick to a schedule - this helps build brand trust and easy user experience with your customers.

Planning out your content with a content calendar is key to staying consistent.

Here are a few great content calendar tools that can help you:

  • Trello
  • Airtable
  • If you prefer to keep it simple, your average spreadsheet is just as useful!

Backlinks

Backlinks are an important piece to SEO, as they allow for other websites to link to your content.

Search engines recognize that other sites are essentially "verifying" your content and essentially rank you higher because of this.

Of course, some links are more valuable than others and can affect your site in different ways.

For example, if a highly valuable and credible site like the New York Times links to a page on your website, this could be remarkable from an SEO perspective.

Aside from organically getting mentioned from other sites, there are other ways that you can increase and earn backlinks:

  • Create infographics with relevant data that people want to share
  • Promote your content on different sites/look into "guest blogging"
  • Contact influencers/journalists/bloggers and ask them to mention you!
  • Write testimonials for other sites in exchange for a backlink
  • Leverage existing business relationships

Learn more about the fundamentals of SEO ➜ here and check out Neil Patel's 3 Powerful SEO Tips below

Check out our full guide to seo (blog posts, organic traffic from search engines) ➜

3. Authenticity

As a brand, you want to deliver an experience that authentic, honest and transparent.

Don't make the mistake of giving your audience less credit than they deserve.

Be Authentic

If you go around chasing every trend and only focused on yourself and money, you’re going to lose very quickly.

There have been many times where we have been tempted to do this but stayed true.

Sure we sacrificed sales, but we kept our integrity, played the long game and people saw and appreciated that, and really began emotionally investing in the brand.

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Valentin Ozich, on starting I Love Ugly ($300,000/month) full story ➜

4. Grow Your Email List

The more engaged list of emails, the more engaged customers, which ultimately leads to more sales.

One of the best ways to start growing your list is by providing your customer with something free (or discounted) in return.

This could also be anything from:

  • Ebook
  • Fascinating case study
  • Video series
  • Free week of the product
  • Discount on the product

Learn more about how to grow your email list and improve email marketing ➜ here.

Dylan Jacob, founder of Brumate states their email collection tactic that is proven to work:

We use Spin-a-Sale for this (you spin a wheel for a discount code in exchange for subscribing to our email list). This has been the best email-collecting tool we have found because the customer truly feels like they won a prize rather than just a coupon code.

Even if a customer doesn’t convert right away, if we have their email we have a 19% chance of converting them into a future customer whether that is through future promotions, new releases, or simply just sending an email at the right time for a purchase to finally make sense for them.

We also have a return customer rate of over 14%, so one out of every 6 people we convert will end up buying from us again with an average order value of over $60.00.

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Dylan Jacob, on starting BrüMate ($12,000,000/month) full story ➜

5. Build A Facebook Community

Building a community is a great way to grow your network and your business.

There are several different ways of building a community, one of the most effective (and simplest) ways is to build a Facebook group

Setting up the group page takes less than 10 minutes, and we've outlined ways the top 5 ways to create an engaging and successful group:

  • Make the group exclusive. This may sound counter-intuitive, however, this ensures privacy and that the group will feel comfortable posting and engaging with members.
  • Try to be warm and welcoming. A great way to do this is by having a "Member Monday" where you welcome new members and ask them to introduce themselves in the group
  • Use polls/surveys. This is a great way to know your audience and see what people want more of in the group (more business tips, networking opportunities, etc).
  • Include influential people & conduct AMA's (ask me anything). This is a great way to get members engaged
  • Host an in-person (or virtual) event with members in the group. This will create stronger relationships and build a strong community.

Mike Doehla, founder of Stronger U, an online nutrition company noticed that his customers needed a little motivation and sense of community:

Most diets are lonely so we wanted to give support and a community.

I think many people fail diets because there is no one to talk to and no accountability.

You can by a book, or google a meal plan but who’s going to keep you on track? We will. The entire SU community.

We give our members access for life to our Facebook community filled with people around the world who are looking out for everyone’s success.

Most diets make up arbitrary rules and we thought they just didn’t make sense. Meal timing, Cutting carbs, butter in coffee, sugar being the devil? Ehh no need to overthink that stuff.

We’ll give you the science behind of what we do and show you what actually matters based on real research.

Luckily we have a PhD at our disposal to educate our staff and members so everyone is getting the most up to date information out there.

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Mike Doehla, on starting Stronger U ($500,000/month) full story ➜

6. Outsourcing

If you can afford to hire someone to help support your YouTube channel, outsourcing is a great way to save you time and energy.

Most importantly, outsourcing can help you focus on the core growth of your business, versus spending your time on day to day tasks that other people can do just as well!

If you do plan to outsource your work, it's important to be hyper-familiar with the actual work involved.

Why is it important to be hyper-familiar with the work?

  • So you can understand how long it takes
  • So you understand the full process, edge cases, things that can go wrong.
  • So you can explain it in detail to your employee.
  • So you can make sure it actually works (for example - how do you know cold email works for your business if you’re not on the ground floor trying it out?)
  • Understanding the tasks at a deep level will save you a lot of time and money.

7. Social Media Advertising

Social Media Advertising is one of the leading ways to get the word out when it comes to YouTube channel.

There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

Let's talk about a few of the main platforms and what makes them unique:

  • Facebook Advertising - more than 2 billion monthly users. Facebook is the best for lead generation + capturing email addresses for e-commerce businesses.
  • Instagram Advertising - approximately 500 million monthly users and has a higher audience engagement rate than any other platform. Instagram ads are best for linking to a product page or landing page and reaches the 18-29 age group most effectively.
  • Twitter Advertising- Small businesses typically use twitter ads to drive brand awareness, but the platform is meant more for organic engagement (and is not as heavily used for paid advertising)
  • Pinterest Advertising - 175 million monthly users and most effectively reaches the female audience. Pinterest is great for promoting products without "promoted". The promoted pins have a way of blending right in.
  • LinkedIn Advertising - 227 million monthly users and is geared towards the B2B market and generates the highest quality leads. Great platform for recruiters, high-end products and services that will help businesses

It's important to first define your goal/objective so that you don't waste time and money into the wrong platform:

Here are some different questions to ask yourself as it relates to your goals:

  • Do I want to simply drive brand awareness?
  • Do I want to drive users to my website to gather information?
  • Do I want to increase sales and get my customer to take action?

From there, choose the platform that targets your audience best and start experimenting!

Learn more about social media advertising ➜ here.

Founder Andy Hayes talks about mastering FB ads and the pixel:

The biggest bang for your buck will likely be mastering Facebook and it’s platform - which we all know is pay for play, so you’ll have to come up with a small amount of budget to start for marketing.

We’ve spent countless hours (and paid numerous coaches) before we cracked the code that works for us on Facebook, but it is working really well for us now.

Some of the most important things to know when it comes to FB Ads:

  • Start with retargeting (that’s showing ads to people who already know you but did not purchase). Master this - and start building information on your Facebook Pixel - before you do anything else
  • Once you have that down, try working with the 1% “Lookalike” audience to prospect for new customers. This may take awhile because your pixel audience is small, so try layering on interests - 1% Lookalike and your largest competitor, for example. Don’t use interest-only targeting until you master this.
  • Great photography and videography is key, as is smart copy. Research what’s out there in your industry and constantly test - what works for one company may not work for other people.
  • Make sure you have good offers. For example, we have a $5 trial for our subscription, which converts affordably - if we promoted our subscription with the standard $30 front charge, it wouldn’t be as cost-effective.
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Andy Hayes, on starting Plum Deluxe Tea ($75,000/month) full story ➜

Check out our full guide to advertising on social media ➜

8. Form partnerships for your YouTube channel

Starting a YouTube channel is all about building relationships and becoming an integral part of your community.

Many entrepreneurs make the mistake of thinking they can do everything on their own. In reality, other businesses (even your competition) and members of your community can be a huge piece of your growth strategy.

When forming any type of partnership, a lot of energy and time can go into this. To ensure it's worth your while, dive deep into the vetting process and ask yourself (and them) the following questions:

  • What are your businesses values and priorities?
  • Who are your customers? What matters most to them?
  • In what ways can we both bring value to each others businesses? Cross promotions? Clout/credibility?
  • Should we do a trial run first to make sure this partnership works out before finalizing an agreement?
  • What will the agreement look like?

Once you have an idea as to what the ideal partnership agreement looks like, that's when the outreach begins (the hardest part)!

Here are some different ways you can meet other entrepreneurs and form partnerships:

  • Simply talk to other people in the YouTube channel industry. You'd be surprised as to how willing other entrepreneurs are to share their knowledge with you
  • Host an event: By inviting people to your event in your community and industry, you may be able to form partnerships and expand your clientele
  • Join a facebook community: Nowadays, everything is online. A great way to meet other people is to become 'active' on a public forum or community
  • Use other social networks such as LinkedIn or Twitter to aid your outreach. This can be a very powerful tool if used properly.

Forming partnerships and building relationships within your community can be a very valuable tool, but it's important that you do your due diligence and avoid going in blind to any sort of partnership. This can save you months, if not years of time.

Mike Aspinall, founder of The Crafty Gentlemen discusses how brand partnerships are the most important part of his growth strategy and revenue stream:

My main revenue stream is sponsored brand partnerships, whereby a company pays me a fee to feature their product within one of my blog posts.

Over the years, I’ve worked with some really cool brands – Etsy, Hobbycraft, Cricut, Pinterest, Gorilla Glue, Singer, Janome, Brother, Bosch, and lots more.

For a long time, I was hesitant to charge for my work – I was happy to work in exchange for products. But there came a point where I was being offered more work than I could have said yes to – something had to change. So I started to charge for partnerships. And brands agreed, no questions asked!

The last 6-12 months have been the most successful yet for my business. I’m making regular revenue through multiple streams, including sponsorships, media appearances, influencer work, and passive ad revenue. My website traffic is at an all-time high, and growing – as are my social media followings:

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Mike Aspinall, on starting The Crafty Gentleman ($1,200/month) full story ➜

9. Word of Mouth

The most tried and true way to grow a YouTube channel is through word of mouth - some entrepreneurs would say it's more important than all social media.

Why you should focus on word of mouth:

  • Consumers trust word of mouth above all other forms of marketing
  • 92% of consumers believe recommendations from friends and family over all forms of advertising
  • 64% of marketing executives indicated that they believe it is the most effective form of marketing

Learn more about word of mouth in our guide: 30 Ways Founders Grow Their Business ➜

10. Plan a Publicity Stunt

Publicity stunts are generated by a certain campaign or promotion (initiated by you) and are intended to raise awareness for your business.

This could be in the form of TV, write-ups in local newspapers, mentions in magazines and of course social media.

Here are a few different ways you can grab the medias attention:

  • Do something entertaining that people want to read about
  • Engage in some friendly competition with another brand
  • Be a disruptive force in your industry to get some buzz (do something your competition is not doing)
  • Work with a big influencer or celebrity and have them promote your brand or attend one of your events

Chris Waters, founder of Constructed Adventures tells us about a friend posting his business idea on Reddit and how it went viral:

He told me this was a cool thing that people would pay for. He insisted that I start a business and he was going to build me a website. He said “What’s your business name?”

“uhhhh...Constructed Adventures?”

“Cool, let me see if the URL is available. Yep! Just bought it. Give me a day.”

The Reddit gifts adventure ended at this speakeasy bar where I met my giftee and his girlfriend. They were exhausted (In hindsight, I made the day WAY too long) but still blown away. Through our conversation I let him know I’m going to try to do this as a side business.

A day or two later he posted it to Reddit, it hit the front page, my business page got linked, and the business blew up. The next night, it was all over the local news and I got another huge spike in publicity. Here is the Imgur Album

how-i-make-a-living-constructing-the-perfect-day-for-random-strangers

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Chris waters, on starting Constructed Adventures ($5,000/month) full story ➜

11. Expand to New Countries

Expanding your product into new countries can be a great way to gain a new audience and have an even bigger footprint.

Just like any market, it's important that you do your research and have a good understanding of what the process will look like:

You may want to ask yourself things like:

  • Will my business be successful in another country? Have I done my research?
  • What are the tax and immigration regulations?
  • What will this cost me?
  • How much time will this take from start to finish, and is it worth it?
  • What will my hiring process look like?

Abeer Iqbal, founder of Remy Sleep conducted research and identified that his business would do really well in Germany:

This year we have plans to expand into new countries. 95% of our sales come from the UK. Our research shows Germany is an interesting market and worth getting into. The challenge with Germany is the language. Germany, like other European countries, prefers purchasing from local websites. This means hiring a German-speaking customer service rep, opening a German fulfillment center, and translating our website and email marketing.

how-we-started-a-50k-month-weighted-blankets-business

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Abeer Iqbal, on starting Remy Sleep ($50,000/month) full story ➜

12. Speak at a Conference

Speaking at a conference is a great way to build your brand and expand your network.

Here are some added perks:

  • Networking + making fruitful connections
  • You'll be seen as a prominent leader in your space
  • Meet potential clients
  • Great PR opportunity

Laura Elizabeth, founder of Client Portal ($7K/month) explains the importance of speaking at conferences, especially when you're just starting out:

Selling Client Portal to other freelancers came about from me deciding to build my personal brand with the goal of getting more clients. I did this by speaking at a lot of conferences about freelancing and design. At one conference in particular, I did a talk on how to work remotely with clients. I mentioned this little portal that I made for myself and suggested if the other attendees has ever faced the same problems as me, they could make one too.

But as it turned out, nobody wanted to spend the time making their own – they wanted to buy mine. When getting feedback on the talks, more than 50% of attendees said the most valuable part of the conference was, “Laura's client portal idea – it’s freakin’ genius!”

And for the rest of the weekend, I had people coming up to me saying, “Look, can I just buy this? This is exactly what I need. It solves a problem that I didn't even realize that I had. And now I need it!”

My launch went really well. The presales went well but then I had a bit of a blip. After the launch sales just dropped because I didn't have my own audience.

Since the pre orders were mostly from the audience of the conference I spoke at, I now needed to figure out how to sell Client Portal on my own. I wasn't getting any Google traffic. I didn't have a huge audience myself of people to sell to (at the time, I had just over 1,000 people on my email list).

how-i-built-a-7k-mo-wordpress-plugin-because-i-needed-the-product

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Laura Elizabeth, on starting Client Portal ($11,000/month) full story ➜

13. Diversify your Product

Adding new products to your business is a great way to expand into new markets and grow your business:

It's important to note that adding new products and diversifying may not be in the cards for you right this moment, and that's okay. You can always consider it down the road.

Here are some reasons you may want to considering adding/diversifying your product

  • Meeting the needs of your customers
  • Establish yourself as a top provider in your industry and stay ahead of the game with competition
  • Resistance to downturns/trends fading
  • Create new revenue streams

One great example is when Michele Morton, founder of Maxbit created a successful product and decided she wanted to experiment with two new products

This female-run company has grown from the first year to this third year in over $200,000 in sales and added two new products this year. All this from an idea because I kept saying, “There must be a better way!!”

We have expanded into Hammacher Schlemmer through The Grommet and more up and coming platforms for next year that will lead to exciting growth.

We love our local mom and pop stores and you will find The MaxBit Display scattered all over the US in stores. ACE Hardware picked The MaxBit for its National show in 2018 and several ACE stores throughout the US now carry the product line. In addition Forestry Suppliers, and A M Leonard customers keep coming back for more.

We expanded internationally into Canada and Australia. We are pleased to see people all over the planet enjoying digging in the dirt with The MaxBit. We launched two new products, The MaxBit 1 Gallon and 3 Gallon digger that is powered by a one-man auger. It is a big hit in Canada and making its way into the US markets.

As we have grown we have looked at options for growth and decided to pursue companies that would be interested in licensing The MaxBit product line. With more inventions in the back pocket, we need the freedom to explore and help with a company to expand. I think for some companies this is the threshold point. How do I manage the growth, do I want to manage it, grow with it, or give someone else the opportunity - responsibility?

how-maxbit-grown-over-200k-in-sales-and-added-two-new-products-this-year

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Dr. Michele M. Morgan, on starting THE MAXBIT ($15,000/month) full story ➜

14. Research your Competition

Researching your competition can benefit your business in several ways. It can:

  • Help you understand your competitive advantages
  • Help you identify what areas you may be lacking
  • Help you evaluate things like customer service, pricing, and trends

You'll love the story of how Justin Clark, founder of RomperJack came up with his business based on a competitor:

In May 2017 just after finals ended (Just after our busiest time for whiz tutor), I came across a Kickstarter campaign called Romphim; it was a couple of guys trying to launch the men's romper. They essentially wanted to raise $10,000 to get their project going, but by day 3 they already raised $330,000! I was blown away!! The first thing that popped in my head was product-market fit. They had this instant explosive traction and they didn’t have a single competitor.

So I gave them a competitor, MEEEE 😎. I remember that day calling a couple of friends and quickly asking them for some funding that would be used to help design the rompers and buy inventory. After about a minute of me pitching them, they all happily agreed. Also, My other Whiz Tutor Co-founders all agreed to help as well.

That was the day the idea was born.

how-i-started-a-60k-month-business-selling-male-rompers

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Justin Clark, on starting RomperJack ($60,000/month) full story ➜

15. Launch a Side Project

Side project marketing consists of building an entirely new product or service that solves a need for your customer.

Buffer is a great example of a business that has done this. They launched Pablo (their side project) which gives customers ease when sharing on social media to create "inspirational quotes", while Buffer targets regular users of Social Media.

Another example would be Y Combinator creating a "news" section known as Hacker News

One of the main goals of launching a side project is to solve a need for your audience and bring them to your initial business

16. Post on LinkedIn

LinkedIn is a great channel to marketing your YouTube channel, especially if you're in B2B. it's great for finding new clients, new leads, and even making deals happen.

Here are a few great resources for dominating on LinkedIn:

We attract customers through inbound marketing and storytelling on Facebook and LinkedIn.

A successful marketing tactic for us is to showcase a behind-the-scenes look on social meetings:

kreatix-fb-post

Instead of advertising our work that we deliver (website, design, etc), we advertise us. It works. People want to work with us because they know we are human and that we are trying to understand them.

We never really ran ads or cold called. That's not our style. We prefer if clients come to us, and right now that’s working pretty well.

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Oliver Op de Beeck, on starting Interview: Kreatix ($10,000/month) full story ➜

17. Post on Pinterest

Pinterest is a visual board where you can "pin" images of whatever you like from the internet.

Pinterest is an excellent channel to market your small business, especially if it is in the following industries:

  • Home
  • Fashion
  • Health & fitness
  • Travel
  • Beauty
  • and more...

Pinterest has become the #1 social traffic driver to our site, driving over 50% of our total social traffic & 50% of our conversions!

We have 2.1M monthly viewers of our Pinterest page and with all of our Pinterest success, I wanted to share what we’ve done to help other marketers find success in this channel.

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Brittany Finkle, on starting Happily Ever Borrowed ($5,000/month) full story ➜

18. Build a Community

Building a community is a great way to grow your network and your business.

There are several different ways of building a community, one of the most effective (and simplest) ways is to build a facebook group

Setting up the group page takes less than 10 minutes, and we've outlined ways the top 5 ways to create an engaging and successful group:

  • Make the group exclusive. This may sound counter-intuitive, however, this ensures privacy and that the group will feel comfortable posting and engaging with members.
  • Try to be warm and welcoming. A great way to do this is by having a "Member Monday" where you welcome new members and ask them to introduce themselves in the group
  • Use polls/surveys. This is a great way to know your audience and see what people want more of in the group (more business tips, networking opportunities, etc).
  • Include influential people & conduct AMA's (ask me anything). This is a great way to get members engaged
  • Host an in-person event with members in the group. This will create stronger relationships and really build a community.

For example, Mike Doehla, founder of Stronger U, an online nutrition company noticed that his customers needed a little motivation and sense of community:

Most diets are lonely so we wanted to give support and a community. I think many people fail diets because there is no one to talk to and no accountability. You can by a book, or google a meal plan but who’s going to keep you on track? We will. The entire SU community. We give our members access for life to our Facebook community filled with people around the world who are looking out for everyone’s success.

Most diets make up arbitrary rules and we thought they just didn’t make sense. Meal timing, Cutting carbs, butter in coffee, sugar being the devil? Ehh no need to overthink that stuff. We’ll give you the science behind of what we do and show you what actually matters based on real research. Luckily we have a PhD at our disposal to educate our staff and members so everyone is getting the most up to date information out there.

how-i-started-a-6m-online-nutrition-coaching-business

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Mike Doehla, on starting Stronger U ($500,000/month) full story ➜

19. Grow your Email List

Email marketing is an effective way of communicating with your customers - whether you're introducing new products, product sales or simply just have an announcement to make.

You may want to consider offering content upgrades and giveaways to ensure you are consistently updating your email list and keeping your customers engaged.

The more engaged email subscribers, the more customers!

There are hundreds of tools out there for email marketing. Pricing depends on how many email subscribers you have - so you may want to consider starting small at first.

Here are a few common tools:

Matt Rudntsky, founder of Platypus Publishing discusses lessons learned and the importance of growing your email list from day 1:

"But build your email list from Day 1. Nothing beats a direct line to your ideal customer’s inbox, that they gave you permission to use"

Give them free content from the outset -- so when you eventually ask for a sale, they’ll be happy to listen. 90% free content, at least. Then, be unafraid to sell the other 10% of the time.

If you’re trying to grow your email list, make sure you’re on dozens of email lists yourself. Think a list is a good fit for you? Reply to their email, thank them for their content -- and link to something of your own. Connect. Reach out to them separately and quickly explain a win-win partnership. What can you offer their audience that they can’t? Teach it to them for free. If you have a similar number of subscribers, offer a “lead magnet swap.” This strategy has led to 90% of my email list growth (that 839 number includes duplicates -- but I gained over 400 subscribers on that one partnership).

My biggest mistake was waiting to build my email list. I should’ve done it five years ago. Don’t be like me. Your early profits will come from doing things that don’t scale … but your long-term profits will come from the things that do scale. Ever since I focused on creating win-win partnerships with other entrepreneurs, my email list has skyrocketed and is on track to grow exponentially (I’ve already got multiple partnerships lined up for 2020).

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Matt Rudntsky, on starting Platypus Publishing ($13,825/month) full story ➜

20. Meetup groups

Meetup groups offer some benefits for marketing your business, such as:

  • Finding clients at Meetup groups
  • Hosting meetup groups that attract your customers
  • Learning from likeminded entrepreneurs

Find a group you can count on.

Bounce ideas off of, ask questions, etc.

For me this was my family, friends, and girlfriend, but your’s could be a local meetup group or even a FB group.

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Michael Arciola III, on starting Southern Cigar Co ($20,000/month) full story ➜

21. Attend Networking Events

As an entrepreneur, creating connections and putting your brand out there is critical to the success of your business. Networking events are a great way to do this.

At the very least, you'll meet like-minded people, exchange a business idea or two, and leave knowing you brought your brand some exposure.

Or, you'll leave with a once in a lifetime opportunity or connection that could take your business to the next level.

Either scenario is a win-win, so you may want to consider putting a few events on your calendar every month and just getting out there.

Scott Bishop, founder of Up and Social provides us with a great example of how attending networking events gave him the opportunity to meet entrepreneurs and ultimately get referrals

Attending networking events and the chamber of commerce meetings was a huge factor in meeting potential clients. It didn’t all happen at once though. It took some time to cultivate these relationships with prospects I met at networking events. We’re talking anywhere from six months to a year.

What I learned from that experience is that the people you meet at networking events aren’t really prospects. They are associates who can become friends and eventually will play a key role in winning high-quality clients for your business.

Some of them became clients, but mostly my relationships with them afforded me professional introductions and business referrals.

Since launching Up And Social, we’ve seen the most success in B2B networking. That includes attending local networking events, personally reaching out to businesses that look like they might need to upgrade their websites, and providing valuable content and education to entrepreneurs and small business executives.

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Scott Bishop, on starting Up And Social ($20,000/month) full story ➜

22. Create Interesting Video Content

We live in a very visual world, and now more than ever, businesses are realizing the impact videos can have on their audience.

Videos are a great way to capture your customer's attention and increase your exposure.

According to G2 Crowd, social video generates 1200% more shares than text and image content combined.

23. Grow your Twitter presence

Twitter can be an amazing resource to grow your YouTube channel. But how to grow it organically?

Here's a couple of great resources:

24. Learn to Delegate

Delegation is critically important to growing your business and is one of the most powerful tools a business leader can have.

Especially with small businesses, it's second nature to wear a ton of different hats and feel like you need to do everything yourself, or else it won't be done right.

By adjusting this mentality and delegating your tasks to other team members or outsourcing platforms, this may create more time to get the critically important stuff done.

To successfully delegate and ensure expectations are met, you may want to consider a few things first:

  • Articulate your desired needs and outcome, or else your task most likely won't be done right. Loom is a great platform for this. You can record an educational video that your team member can always go back and refer to.
  • Provide a timeline/deadline
  • Communicate the importance of the task to your team member
  • Understand who's completing the task, and what their workload currently is

Valerio Celetti, founder of Loop learned to delegate, which led him to focus on the important stuff for his business:

"During Loop’s first year, we worked too much and delegated too little. We were both dangerously close to a burnout. Things started to go better when we finally decided to only focus on key activities."

We built a company as a team for two reasons. We felt that working alone was limiting us in terms of potential revenues (our fiscal plans forced us to keep our individual yearly revenues under a certain threshold to have taxation benefits initially). We also felt that while our focus and specialization were somehow useful initially, it proved to be somehow limited in a scale-up phase. Potential customers wanted more services and a more structured interlocutor in some cases - the bigger the prospect the higher the project complexity in most cases.

Our personal values are concreteness, respect, responsibility. It may sound trivial, but we’re really happy to wake up every morning and turn on our computers while sipping a good coffee. We truly hope this is the same for our partners!

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Valerio Celletti, on starting Loop ($115,000/month) full story ➜

25. Find Ways to Retain Customers

Retaining customers is one of the most effective ways to grow your business.

Often times, it's easy to find yourself focusing on generating new customers, vs retaining your current ones.

Look at it this way - you are 60-70% more likely to sell a new product to an existing customer, than you are a new customer.

That's not to say that finding new customers and revenue streams is not important, however, the easiest (and most inexpensive) source of new revenue is right there in front of you.

Ryan Milton, founder of TeamFFLEX discusses the importance of bringing customers back, and is constantly finding creative ways to prove value to those customers:

I can consistently bring customers back and continue to gather new clients by staying on top of my content creation. I am literally spending time every single day to create content that provides value to my audience. I do daily podcasts, YouTubes every week, 6 posts on Instagram per day and 1-2 on other platforms. The idea is always to provide as much value as I can. Give back as much as I can and continue to stay ahead of the game by constantly providing new and noteworthy content.

Being a fitness coach, a lot of people have all types of fitness questions and typically if you want help with anyone you have to pay for it first. For me to edge out the competition I decided I would offer far higher quality service and literally give away what other coaches charge for. That enables me to get great engagement and really increased my following, shares and etc. Providing valuable content that would help people that don’t even pay me has enabled me to scale far above the coaches that pinch pennies trying to charge for every little thing.

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Ryan Milton, on starting TeamFFLEX ($48,000/month) full story ➜

26. Launch a Webinar

Webinars are a great way to build your existing audience and create new customers.

Webinars can also help with promotions, establishing clout and credibility with customers and can help build your email list.

Webinars are a particularly effective marketing tool because they allow people from all over the world to come together and connect.

Here are some of the most popular platforms to host webinars:

Lars Helgeson, founder of GreenRope hosts four monthly webinars and believes they are the most effective strategy for retaining customers:

In terms of retention, our most effective strategies are the GreenRope blog, email marketing, webinars, and social media user groups. We use the GreenRope blog to share how-to’s and other important information about effective strategy both in business and using the software. We send out monthly newsletters that highlight new features, upcoming events, and webinars, and feature our newest blog articles.

We host four monthly webinars that cover both strategy and GreenRope features. Attendees can ask questions and actively engage with our support team. We also have a LinkedIn user group where users can connect with both the GreenRope team, other GreenRope users as well as our support staff to ask questions and learn more about the system and its features.

Our team grew slowly, but we have always been focused on providing the best customer service possible. We provide free videos, white papers, e-books, walk-throughs, cheat sheets, webinars, and more. If a more personal touch is needed, we offer free support by phone, email, live chat, web conference, and support ticket.

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Lars Helgeson, on starting GreenRope ($160,000/month) full story ➜

27. Create promotional videos

Wow your prospective leads and customers with professional promotional videos.

Here are 8 examples of outstanding promotional videos

After we create content that is valuable, informative and useful we will then place it into a marketing sequence. We run Facebook/Instagram ads split between prospecting and remarketing, send out 2-3 emails to our email list each week and work with an outsourced SEO company to optimize our content and back-end network.

Our Black Friday Instagram Promotional Video:

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Nick Bare, on starting Bare Performance Nutrition ($2,000,000/month) full story ➜

28. Advertise on podcasts

144M Americans listen to podcasts. Have you considered advertising your YouTube channel on podcasts in your niche?

Here is a good guide to get started.

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