The 100 Best Lead Management Software Tools For Small Business [2021]

The 100 Best Lead Management Software Tools For Small Business [2021]

Lead Management Software is essential to running your business.

After interviewing thousands of founders, we put together a list of the most popular lead management software tools.

Here they are:

1. Verifigator

Cleans, optimizes and segments your mailing lists to allow you to target your leads with pinpoint accuracy

Businesses using Verifigator:

61 successful businesses are using Verifigator ➜


Get Verifigator ➜

2. Airtable

Reach new customers from all around the world by translating your shop into any number of languages.

Businesses using Airtable:

39 successful businesses are using Airtable ➜


Get Airtable ➜

3. PipeDrive

Sales CRM platform.

Businesses using PipeDrive:

29 successful businesses are using PipeDrive ➜


Get PipeDrive ➜

4. Salesforce

CRM software and cloud computing solutions.

is not disclosed on their website.

Businesses using Salesforce:

28 successful businesses are using Salesforce ➜


Get Salesforce ➜


Create and manage your teams workflows and business processes all in one system.

Businesses using

27 successful businesses are using ➜


Get ➜

6. Drift

Customer communication platform.

Businesses using Drift:

19 successful businesses are using Drift ➜

Get Drift ➜

7. Zoho CRM

The name of an on-demand, SaaS-based customer relationship management (CRM) software solution designed to manage sales, marketing, contacts, customer support and other business functions.

Businesses using Zoho CRM:

14 successful businesses are using Zoho CRM ➜


Get Zoho CRM ➜

8. HubSpot CRM

HubSpot's free CRM is a lead management solution that makes both marketers and salespeople happy

Businesses using HubSpot CRM:

10 successful businesses are using HubSpot CRM ➜


Get HubSpot CRM ➜

9. Adobe Campaign

Solution for developing marketing datamarts and managing direct marketing campaigns across multiple channels

Businesses using Adobe Campaign:

9 successful businesses are using Adobe Campaign ➜


Get Adobe Campaign ➜

10. Marketo Engage

Powerful, easy to use marketing automation software that helps generate qualified leads and translate marketing spending into revenue

Businesses using Marketo Engage:

9 successful businesses are using Marketo Engage ➜


Get Marketo Engage ➜

11. Keap

Offers an e-mail marketing and sales platform for small businesses, including products to manage and optimize the customer lifecycle, customer relationship management, marketing automation, lead capture, and e-commerce.

(unlimited contacts)

  • Grow Plan - $49/month
  • Pro Plan - $99/month
  • Infusionsoft Plan - $199/month

  • Pricing: Freemium

  • Twitter: @keapgrowing

  • Website:

Businesses using Keap:

7 successful businesses are using Keap ➜


Get Keap ➜

12. Salesforce Essentials

Get started on the #1 CRM with Salesforce Essentials, the all-in-one sales and service solution, for just $25 per user per month

Businesses using Salesforce Essentials:

5 successful businesses are using Salesforce Essentials ➜


Get Salesforce Essentials ➜

13. Lead Routing

Vyakar offers advanced lead routing, data standardization, fuzzy matching software, and advanced ABM segmentation

Businesses using Lead Routing:

5 successful businesses are using Lead Routing ➜


Get Lead Routing ➜

14. Copper

Designed for G Suite users to manage relationships and sales pipeline.

Businesses using Copper:

4 successful businesses are using Copper ➜

Get Copper ➜

15. Zendesk Sell

A simple, well designed sales management software tool that keeps reps selling.

Businesses using Zendesk Sell:

3 successful businesses are using Zendesk Sell ➜

Get Zendesk Sell ➜

16. Capsule

A good tool to keep track of your contacts and companies you do business with, communications with them, sales opportunities, and what activities and tasks that need be done.

Businesses using Capsule:

3 successful businesses are using Capsule ➜


Get Capsule ➜

17. Ontraport

Aa "business automation software for entrepreneurs, solopreneurs and small businesses" that incorporates tools like CRM, marketing automation, ECommerce and reporting" .

  • Up to 1,000 contacts $79/month
  • Up to 5,000 contacts $297/month
  • Up to 20,000+ contacts $497/month

  • Pricing: Freemium

  • Twitter: @Ontraport

  • Website:

Businesses using Ontraport:

3 successful businesses are using Ontraport ➜


Get Ontraport ➜


Unlike traditional CRM software, places leads at the heart of the system. Boost productivity by creating leads in seconds from any source (business cards, spreadsheet, email, websites, or other apps) and grow your pipeline with built-in prospecting spreadsheets.

Businesses using

3 successful businesses are using ➜

Get ➜


A single platform providing you with easy-to-use, yet very robust tools for marketing, sales and support teams.

Businesses using

3 successful businesses are using ➜


Get ➜

20. Bitrix24

Is a free (for small businesses) social enterprise platform.

Businesses using Bitrix24:

3 successful businesses are using Bitrix24 ➜


Get Bitrix24 ➜

21. LeadWare

Software development and technology deployment company supplying tech solutions and services to the events industry

Businesses using LeadWare:

2 successful businesses are using LeadWare ➜


Get LeadWare ➜

22. Highrise

Is a solid application for managing your customers and contacts and can also track your business deals and proposals.

Businesses using Highrise:

2 successful businesses are using Highrise ➜


Get Highrise ➜

23. Salesflare

A cloud-based CRM solution which helps startups and small businesses automate the process of data entry. It gathers data from social profiles, emails and professional email signatures.

Businesses using Salesflare:

2 successful businesses are using Salesflare ➜

Get Salesflare ➜

24. Ciara

Ciara is a revolutionary real-time conversation assistant that helps you have better and more productive conversations that win deals

Businesses using Ciara:

1 successful business is using Ciara ➜


Get Ciara ➜

25. AWeber Email Marketing

AWeber is a market leader of small business email marketing software

Businesses using AWeber Email Marketing:

1 successful business is using AWeber Email Marketing ➜


Get AWeber Email Marketing ➜

26. HoneyBook

HoneyBook helps creative entrepreneurs and freelancers book more clients, manage projects and get paid all in one place

Businesses using HoneyBook:

1 successful business is using HoneyBook ➜


Get HoneyBook ➜

27. Scout

A Facebook chatbot trained to increase your sales.

Businesses using Scout:

1 successful business is using Scout ➜


Get Scout ➜

28. Dolibarr

Is an open source, free software package for small and medium companies, foundations or freelancers.

Businesses using Dolibarr:

1 successful business is using Dolibarr ➜

Get Dolibarr ➜

29. SharpSpring

Is one of the most flexible platforms on the market, offering powerful, behavior-based email marketing, native or 3rd party CRM integration, dynamic forms, landing page and blog builders, social media management, universal CMS compatibility, and integration with hundreds of applications.

Businesses using SharpSpring:

1 successful business is using SharpSpring ➜


Get SharpSpring ➜

30. Kartra

Is not just a shopping-cart system, but an all-inclusive, email marketing, list building, web-hosting, business management platform designed just for marketers! It does all these things – and more – while connecting them all together in a single account for you to manage.

Businesses using Kartra:

1 successful business is using Kartra ➜


Get Kartra ➜

31. Tracks

Simple deal management tool that supports drag and drop scheduling and deal tracking email updates

Businesses using Tracks:

1 successful business is using Tracks ➜


Get Tracks ➜

32. GoExhibit!

Design custom forms, scan badges, transcribe business cards, track ROI


Get GoExhibit! ➜

33. Marketing 360

CRM Software For Lead Management


Get Marketing 360 ➜

34. Act-On

Convert visitors into customers, cultivate engagement, and drive more sales & revenue with Act-On's marketing automation and lead nurturing platform


Get Act-On ➜

35. Kylas

Helps growing Businesses scale with expertise


Get Kylas ➜

36. Talisma CRM

Talisma CRM is leading Customer Relationship Management Software made for Enterprises


Get Talisma CRM ➜

37. Artesian

With real-time business insight, you can manage risk, build relationships, uncover new opportunities & accelerate time to revenue


Get Artesian ➜

38. RingLead

The number one Data Orchestration Platform for, analyzing, matching, normalizing, enriching, and routing CRM & MAP data

Get RingLead ➜

39. LEADTRACK Software

Lead management solution that enables businesses to organize sales force, measure marketing investments, and close deals


Get LEADTRACK Software ➜

40. Tenfold

CTI for Sales & Contact Center - Improve Customer Experience & Productivity


Get Tenfold ➜

41. Aritic PinPoint

Full-stack Automation Software Platform to Your Business


Get Aritic PinPoint ➜

42. SEO Web Analyst

Online marketing platform that combines SEO, Social, PPC, Social CRM, SMS, Email and blogging into one control panel


Get SEO Web Analyst ➜

43. Clearview Elite

Automated lead response solution that delivers informative presentations to your real estate prospects


Get Clearview Elite ➜

44. Manheim Lead Management

Web-based system that allows auto dealers to manage tasks and follow-ups, record calls, analyse staff performance and sales activity


Get Manheim Lead Management ➜

45. IdealPath

IdealPath is an extremely easy to use landing page creator built for small business owners who are cost and time sensitive


Get IdealPath ➜

46. ProspectConverter CRM

Lead management for real estate teams and brokers, large or small


Get ProspectConverter CRM ➜

47. Capture

Contact management solution that enables businesses to design and develop mobile applications with multiple internal processes


Get Capture ➜

48. Really Simple Systems CRM

Our CRM and lead management software lets you effectively manage and track every sales opportunity through each stage of your pipeline to successful closure

Get Really Simple Systems CRM ➜

49. LeadMaster

Competitive prices for small to medium businesses (3-250 employees) with an intuitive design that's easy to use and personalized for your particular vertical


Get LeadMaster ➜

50. Salesmate

Salesmate helps businesses close more deals faster


Get Salesmate ➜

51. Optingun

The fastest lead capture software, converting website visitors into subscribers and customer in matter of seconds


Get Optingun ➜

52. LeadKlozer

Social media engagement monitoring service for individual leads


Get LeadKlozer ➜


Sales outreach solution that helps manage email outreach campaigns focussed mainly on deliverability of your emails to inbox


Get ➜

54. LeadExec

It's never been easier to get all of your leads routed instantly to your sales teams, call centers, and lead buyers


Get LeadExec ➜

55. Marketable

Customizable web-based lead management platform for converting leads into guaranteed customers for multi-size of business


Get Marketable ➜

56. Exsalerate CRM

Exsalerate is an operating system for your sales team and account managers that's integrated with Xero and WorkflowMax


Get Exsalerate CRM ➜

57. CAKE

Maximize lead generation with insights into traffic sources, lead buyers and lead quality and route in realtime for the highest profit


Get CAKE ➜

58. Agent Legend

Automated lead followup for real estate agents and mortgage professionals


Get Agent Legend ➜

59. Network Leads LMS

Software that offers prospects tracking and emailing, follow-ups and call-backs scheduling features for network marketers

Get Network Leads LMS ➜

60. Cenmax Fluid

Manage your leads, keep on track of them, and take necessary actions in a matter of a click


Get Cenmax Fluid ➜

61. Lead Nurturing system

Lead nurturing software for automating lead to sale conversions


Get Lead Nurturing system ➜

62. Drip Ecommerce CRM

Drip is the world's first Ecommerce CRM


Get Drip Ecommerce CRM ➜

63. InStream

Intuitive lead management platform dedicated to various businesses which are focused on building relations with customers

Get InStream ➜

64. LeadDolphin

Offering member acquisition, lead management, marketing and retention strategies for the fitness industry


Get LeadDolphin ➜

65. Prospectify

Automated prospecting solution with data search, enrichment, and verification systems to help you close deals


Get Prospectify ➜

66. Plumb5

Online Marketing, Content Measurement, Web Analytics and Personalization, Offline/Online Integration, Lead Generation, Social Engageme

Get Plumb5 ➜

67. InTouch Technology

CRM software for health and fitness clubs


Get InTouch Technology ➜

68. ClickPoint

ClickPoint is an all-in-one solution sales and marketing solution designed to help your salespeople reach more prospects


Get ClickPoint ➜

69. Leadtrekker Lead Management

An automatic lead capture system that accommodates the ability to capture more sales leads


Get Leadtrekker Lead Management ➜

70. PadiAct

Helps businesses collect highly targeted email leads using behavioral targeting


Get PadiAct ➜

71. Centra Hub CRM

Drive more sales leads and track your sales pipeline with our Centra Hub lead management software


Get Centra Hub CRM ➜

72. Leadtrax

Web based Real Estate Lead Management software solution


Get Leadtrax ➜

73. Attract

Zenreach Attract allows retail businesses understand the true effectiveness of their social, programmtic and OTT digital channels


Get Attract ➜

74. SAP Customer Experience

Capitalize on customer insight, improve front-line efficiency and effectiveness, streamline critical business processes


Get SAP Customer Experience ➜

75. Salesnet CRM

Salesnet CRM is a flexible, configurable, powerful CRM solution


Get Salesnet CRM ➜

76. LeadOwl

Smartphone and web app that allows you to manage your digital marketing clients and sales teams from the palm of your hand


Get LeadOwl ➜

77. RightHello

We help you build a B2B lead generation process from the scratch according to your needs


Get RightHello ➜

78. TeamDesk

Online database software for Leads Management


Get TeamDesk ➜

79. LeadGenius

Cloud-based marketing solution that helps firms scale outbound business through custom data points, verified leads and buyer personas


Get LeadGenius ➜

80. LeadIQ

Manage leads in one place


Get LeadIQ ➜

81. Jebbit

Are you a professional within an organization generating $5 million a year in revenue looking for a Lead Management solution? Our clients are looking for a solution that helps speed up their ability to deliver GDPR and CCPA compliant experiences without the need to code


Get Jebbit ➜

82. SalesTango

A lead management solution for the Indian market to track and manage leads with a sales dashboard, reminders, statistics, and more


Get SalesTango ➜

83. SendX

Email campaigns, drip marketing, list growth, landing pages, web forms, email popups, and automation.

  • 1-1,000 subscribers $10/month
  • 1,001-2,500 subscribers $20/month
  • 2,501-5,000 subscribers $40/month
  • 5,001-10,000 subscribers $60/month
  • 10,000+ subscribers $80/month

  • Pricing: Freemium

  • Website:


Get SendX ➜

84. Teledrip

Turn web leads into inbound calls through AI texting and scheduled IVRs


Get Teledrip ➜

85. Referral Marketing Automation

Automated system to empower local businesses by generating new customers using referral marketing


Get Referral Marketing Automation ➜

86. Sales Lead Management Software

Sales tracking software helps you manage sales leads


Get Sales Lead Management Software ➜

87. ChannelNet

ChannelNet delivers digital customer acquisition, retention and conquest services that can integrate your online channels


Get ChannelNet ➜

88. Sales Leads Pro

Web-based system with access control, sales activities tracking & scheduling, and real-time alerts for home improvement companies


Get Sales Leads Pro ➜

89. LeadsLite

A CRM that help keep track of customers in a simple and affordable way


Get LeadsLite ➜

90. Influx MD

Built specifically for healthcare, Influx Marketing Dashboard is the sales and marketing automation software choice for some of America's most successful medical and surgical practices


Get Influx MD ➜




Get ➜

92. OnePageCRM

OnePageCRM is the simple, lead management software for converting leads to customers, reaching sales targets and growing your business


Get OnePageCRM ➜

93. RevenuPath

RevenuPath automates all processes and workflows associated with the generation, validation, & real time delivery of online leads


Get RevenuPath ➜

94. VanillaSoft

VanillaSoft empowers sales teams to respond to leads faster, engage consistently, and develop more qualified opportunities


Get VanillaSoft ➜

95. JourneyXP

JourneyXP is a provider of the cloud-based Journey Management Platform here to help companies win customers for life


Get JourneyXP ➜

96. channelSUITE

Establish online partner program processes, automate partner programs, and facilitate collaboration


Get channelSUITE ➜

97. Mintigo

Having trouble engaging your prospects? Look no further than this all-in-one lead management solution


Get Mintigo ➜

98. Lead-IQ

Lead tracking, marketing and sales automation CRM to find out the traffic source behind your leads, manage, and close leads faster


Get Lead-IQ ➜

99. Phone Verify API

Verify, clean, and check numbers in your contact list


Get Phone Verify API ➜

100. DemandShake

Market to those who matter

Get DemandShake ➜

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