Successfully Pivoting From Surprise Event Planning To B2B Events And Corporate Gifting
Note: This business is no longer running. It was started in 2019 and ended in 2023. Reason for closure: acquired by Glue.
Hello! Who are you and what business did you start?
Hey! I’m Shane Kovalsky, Co-Founder of Mystery, an experiences platform that brings surprise and delight to the workplace.
WTF does that mean? Well, right now it means B2B virtual events and corporate gifting. The catch is that—outside of the organizers—users don’t know what they’re getting into until it happens. And people love it: We’ve engaged with more than 20,000 users in just over 2 years.
What's your backstory and how did you come up with the idea?
The short story is I was bored and burnt out.
I started leaving Seattle on a “first flight out” to switch things up. One weekend everything fell into place—it was like a movie. I went to Austin, it was ACL, I ran into friends. The whole weekend just worked out...
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
