On Creating An AI-Powered Free Logo Maker

Published: June 2nd, 2021
Tauan Vivekananda
Founder, Logo Crisp
Logo Crisp
from Lisbon, Portugal
started January 2019
market size
avg revenue (monthly)
starting costs
gross margin
time to build
150 days
average product price
growth channels
business model
best tools
Freepix, Figma, Google Analytics
time investment
Full time
pros & cons
41 Pros & Cons
3 Tips
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social media
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Hello! Who are you and what business did you start?

I’m Tauan Vivekananda, and I’m the Product Designer and Co-founder of Logo Bot. Actually, although I’ve entered the project in the very beginning, my partner Muhammad Satar already had some experience with logo makers thanks to an older project, and then he had the idea to create a more modern AI-powered logo maker.

Logo Bot is a free logo maker where you can have a new logo for your business within a couple of minutes. This app gets keywords from your company’s description and uses them to create iconic images combined with the best fonts and color combinations and create a new logo. You can also edit the generated logos to give your personal special touch, and download it with vector files absolutely for free.

Currently, logo.bot is making around 450 new logos per week, all free for now.


What's your backstory and how did you come up with the idea?

I’m a former graphic designer but I’ve been working as a UX/UI Designer for the last 4-5 years. As I said in the first question when I started to work with Muhammad, the idea was already there, but he needed someone with UX/UI expertise to design the product, and that’s how I joined the project.

Don’t skip the validation process and plan every step ahead of your project. Most of the mistakes could be avoided with good planning.

Muhammad already had the experience with an older logo maker app, but that app was becoming outdated and it was a great moment to start a new one, but this time, based on AI because it’s kinda a trending in the last years.

I was very reluctant to the idea in the beginning, mostly because of my background in graphic design, I felt a little concerned about not being able to deliver a good logo with the app, as a real designer would do. Later, I was more confident about it, but in the first months, I was very concerned.

It was also my first experience as a “design-team-of-one”, and it was very hard to make design decisions by myself and take responsibility for it. But as the project went by, being a lonesome designer was one of my favorite things about the job.

I think this project gave me a huge step up in my career, because I could learn a lot in Product Design and AI, and become each day a better designer than before.

Take us through the process of designing, prototyping, and manufacturing your first product.

The first idea was to create a conversational interface, where the user would chat with a bot to create their logos. But this didn’t go well in the MVP testing, and the idea was discarded.

Then we started to test a lot of new features, not only for the “conversation” with the bot but also in logo generation logic and the logo editor. This was the phase where we have a lot of complications in the development, as we were only a small team with a freelance developer working remotely, and the app wasn’t working as expected yet. So we decided to get a few steps back and restructure the app, create a new design for it, and validate it before launching to the market.

Part of the first Logo Bot concept, with the conversational UI

The new design was much cleaner and lighter than the first one. Also, it had more “click-driven” interactions, instead of the “typing-driven” conversational interface of the first MVP, because we’ve learned that most people find conversational interfaces boring.

Also in this phase, we have done a lot of work on the logo generation logic, and also created an AI color generation tool, because, in the first version, the colors were predefined by me. In this new Logo Bot, the colors were generated based on the information given by the user.

Besides that, we’ve been improving the logo generation intelligence as well. Now, the logo maker gets the information given by the user, mainly the company description, and converts it into keywords. Those keywords are used to search within a logo database and suggest them to the user based on that information.

Describe the process of launching the business.

Actually, we didn’t have an official launch for this product, as we made some small “soft launches” as soon as a new feature was being added or bugs resolved. From small launches to small launches, the product became more complete and full-bodied.

We’ve been bootstrapped since the beginning, we didn’t have any external resources or financial support. The app development was being paid with the profit from the older apps.

The greatest lesson we’ve learned with this was “make mistakes early to learn faster”. We’ve made a lot of mistakes in the beginning, but those mistakes made us so much better to improve the product now.

Since launch, what has worked to attract and retain customers?

In the beginning, most of our traffic came from paid advertising on Google. But when the business started to grow, we also started to spend more time on SEO strategies, on-page, and off-page, to increase our traffic.

This is why we chose to offer a 100% free logo maker with this app because this could be a great way to increase the traffic before we think of other improvements and start to monetize it with other strategies. For now, we’re going to keep this free, while we’re still figuring out how we can monetize the app and be better than our competitors without being expensive.

We also started recently to spend more time on social media, highlighting here our Instagram account, where we post every week some logos made by our users, along with design tips and every other design-related matter.


How are you doing today and what does the future look like?

Today we are looking forward to increasing our traffic considerably, and then we want to improve the logo generation AI to create even better logos.

One of our goals for the future is to create unique and exclusive logos using only AI, with little to no friction at all for the user. With this, we can also start to work on new ways of monetization of the app.

Some logos created on logo.bot

Through starting the business, have you learned anything particularly helpful or advantageous?

The biggest mistake we did, in the beginning, was not to plan each step of development with more caution and organization. The validation phase turned out to be the main product itself and we spent too much time with tiny little things that could be avoided with the good product planning.

Today we are much more organized and we’ve learned a lot from the mistakes made in the beginning. But we’re still looking to improve even more and create a better product than our main competitors.

What platform/tools do you use for your business?

We use Google Analytics and Hotjarfor analytics and user behavior, Mautic for marketing automation (which is a great open-source tool), Asana for project management and WordPress for the Blog.

For design and prototypes, we use Figma and for user research and testing, we use Maze.

What have been the most influential books, podcasts, or other resources?

For me, as a designer, Don’t Make Me Think by Steve Krug and Sprint by Jake Knapp are some of my favorite inspirations in product design.

Advice for other entrepreneurs who want to get started or are just starting?

Don’t skip the validation process and plan every step ahead of your project. Most of the mistakes could be avoided with good planning.

Where can we go to learn more?

If you have any questions or comments, drop a comment below!

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