Digital Product

Digital Product Ideas

How people are going from 9 to 5 jobs to making $100k+/year by creating everything from courses, templates, and memberships, to communities.

Ask the data real businesses · real revenue · cited

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34 businesses

94% founder-reported, the rest researched

<$10K

$10K+

$50K+

$100K+

$1M+

Median revenue

$20K /mo

Middle half earn $4K – $40K/mo

How they grow

Business models

Showing 34 of 34 case studies

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Miniature construction supplies

Miniature construction supplies for creative model builders.

minimaterials.com

$30K /mo Reported

Gluten-free recipe blog

Craft and recipe blog with an Etsy handmade shop.

theresahealey.com

$1K /mo Reported

Curated coffee subscription service

New Zealand coffee roasters subscription service.

fernweh.nz

$3K /mo Reported

Custom playing card retailer

Online retailer and creator of unique playing card decks.

playingcarddecks.com

$100K /mo Reported

Nature-inspired candle maker

Nature-inspired candles capturing scents from global travels.

bluminaryshop.com

$500 /mo Reported

Hand-lettered stationery products

Hand-lettered gifts and digital designs for joyful connections.

jordynalisondesigns.com

$4K /mo Reported

Honey-based bath and beauty

Honeybee-inspired natural foods and bath goods.

beeinspiredgoods.com

$30K /mo Reported

Custom logo bling pendants

Custom wooden pendants crafted from logos.

bigheadcustom.com

$10K /mo Reported

Custom letterpress stationery

Boutique letterpress studio crafting custom stationery and design.

raghaus.com

$30K /mo Reported

Cocktail mixer made easy

Old Fashioned cocktail mixer for easy home bartending.

elimason.com

$50K /mo Reported

Custom map poster creator

Custom map posters for cherished locations worldwide.

mapsery.com

$4K /mo Reported

Bespoke wedding stationery design

Custom stationery and calligraphy studio for weddings.

senimancalligraphy.com

$10K /mo Reported

Personalized gifting platform

"Gifting platform offering personalized and corporate gifts."

bookblock.com

$300K /mo Reported

Gourmet kettle corn delivery

Gourmet Yukon popcorn with unique Canadian flavors.

klondikekettlecorn.com

$5K /mo Reported

Vintage-inspired travel patches

Vintage-inspired travel patches for standout luggage.

vagabondheart.co

$10K /mo Reported

Handcrafted leather accessories

Handcrafted leather goods for stationery enthusiasts.

galenleather.com

$40K /mo Reported

Custom photo product creator

"Custom photo products for personalized home decor."

canvaschamp.com

$2M /mo Reported

Eco-friendly product retailer

Quality eco-products for sustainable living.

thegreencollective.co.nz

$20K /mo Reported

Punny food-themed merchandise

"Punny food-themed apparel for U.S. state enthusiasts."

foodnitedstates.com

$5K /mo Reported

Handcrafted rustic jewelry

"Handcrafted, rustic jewelry inspired by nature's beauty."

goldpanpete.com

$3K /mo Reported

Penny art kit creator

"Create Lincoln portraits using 846 unique pennies."

pennyportrait.com

$500 /mo Reported

Handcrafted leather wallets

"Handcrafted leather goods with exceptional customer service."

popovleather.com

$200K /mo Reported

Hand-stamped feminist jewelry

Hand-stamped feminist jewelry with humor and heart.

bangupbetty.com

$7K /mo Reported

Intentions prayer bowl system

Christian giftware business offering elegant prayer intention bowls.

prayerbowls.com

$30K /mo Reported

Idea	Revenue	Average Order Value ⓘ AOV figures are derived from founder interviews, published case studies, and our analysis of self-reported business metrics, and have not been independently verified by Starter Story.	Model	Growth	Customers	Tools	Details	Solo score A 0–100 estimate of how well-suited a business is to being run solo (or very lean). It blends team leanness, business model, growth channels, capital intensity, revenue per operator, tooling leverage and recency into one score. Higher = more solopreneur-friendly.
Miniature construction supplies minimaterials.com Miniature construction supplies for creative model builders.	$30K /mo Reported	—	E-commerce +1	Affiliate program Word of mouth +1	DIY Enthusiasts +5	+21	Founded 2015 · 2 people · Portland, OR, United States	58	Build this
Gluten-free recipe blog theresahealey.com Craft and recipe blog with an Etsy handmade shop.	$1K /mo Reported	—	Blogging +2	Word of mouth Advertising on social media +1	Crafters +5	+32	Founded 2017 · Solo founder · $400 to start	70	Build this
Curated coffee subscription service fernweh.nz New Zealand coffee roasters subscription service.	$3K /mo Reported	—	Subscription +1	Direct sales Email marketing +1	Coffee Lovers +3		Founded 2018 · Solo founder · $600 to start	67	Build this
Custom playing card retailer playingcarddecks.com Online retailer and creator of unique playing card decks.	$100K /mo Reported	—	E-commerce +3	Word of mouth Email marketing +1	Playing Card Collectors +3	+1	Founded 2017 · 2 people · $80K to start	72	Build this
Nature-inspired candle maker bluminaryshop.com Nature-inspired candles capturing scents from global travels.	$500 /mo Reported	—	E-commerce +3	Word of mouth Advertising on social media +1	Home Decor Enthusiasts +3	+2	Founded 2019 · Solo founder · Los Angeles, California, USA, United States	58	Build this
Hand-lettered stationery products jordynalisondesigns.com Hand-lettered gifts and digital designs for joyful connections.	$4K /mo Reported	—	E-commerce +1	Word of mouth Advertising on social media +1	Gift Shoppers +2	+17	Founded 2018 · Solo founder · Michigan, USA, United States	68	Build this
Honey-based bath and beauty beeinspiredgoods.com Honeybee-inspired natural foods and bath goods.	$30K /mo Reported	—	E-commerce +1	Email marketing SEO	Health Conscious Consumers +3	+8	Founded 2012 · 3 people · Maryland, USA, United States	55	Build this
Custom logo bling pendants bigheadcustom.com Custom wooden pendants crafted from logos.	$10K /mo Reported	—	Custom orders +1	Word of mouth Direct sales +1	Rappers +4	+11	Founded 2012 · 3 people · $100 to start	60	Build this
Custom letterpress stationery raghaus.com Boutique letterpress studio crafting custom stationery and design.	$30K /mo Reported	—	Custom orders +2	Affiliate program Outsourcing	Wedding Planners +3	+1	Founded 2015 · 2 people · $30K to start	66	Build this
Cocktail mixer made easy elimason.com Old Fashioned cocktail mixer for easy home bartending.	$50K /mo Reported	—	E-commerce	Word of mouth Advertising on social media +1	Home Entertainers +2		Founded 2014 · Solo founder · $10K to start	65	Build this
Custom map poster creator mapsery.com Custom map posters for cherished locations worldwide.	$4K /mo Reported	—	E-commerce +1	Advertising on social media Search engine marketing +1	Gift Shoppers +3	+11	Founded 2017 · 2 co-founders · Stockholm, Stockholm County, Sweden, Sweden	61	Build this
Bespoke wedding stationery design senimancalligraphy.com Custom stationery and calligraphy studio for weddings.	$10K /mo Reported	—	Custom service +5	Organic social media Customer Reviews +1	Brides +4		Founded 2015 · Solo founder · Los Angeles, California, USA, United States	68	Build this
Personalized gifting platform bookblock.com "Gifting platform offering personalized and corporate gifts."	$300K /mo Reported	—	Subscription +2	Peer Community Direct sales +1	Corporate Gifting Buyers +9	SA	Founded 2014 · 30 people · London, England, United Kingdom, United Kingdom	39	Build this
Gourmet kettle corn delivery klondikekettlecorn.com Gourmet Yukon popcorn with unique Canadian flavors.	$5K /mo Reported	—	E-commerce +3	SEO Email marketing +1	Grocery Stores +7	+10	Founded 2015 · Solo founder · Whitehorse, Yukon, Canada, Canada	75	Build this
Vintage-inspired travel patches vagabondheart.co Vintage-inspired travel patches for standout luggage.	$10K /mo Reported	—	E-commerce +3	Word of mouth Email marketing +1	Etsy Handmade Sellers +6	+17	Founded 2017 · Solo founder · $2K to start	60	Build this
Handcrafted leather accessories galenleather.com Handcrafted leather goods for stationery enthusiasts.	$40K /mo Reported	—	E-commerce +1	Email marketing SEO +1	Travel enthusiasts seek... +7	+13	Founded 2012 · 4 people · Istanbul, Turkey, Turkey	57	Build this
Custom photo product creator canvaschamp.com "Custom photo products for personalized home decor."	$2M /mo Reported	—	E-commerce	SEO Email marketing +1	Gift Buyers for Special... +7	+8	Founded 2012 · 180 people · $10K to start	48	Build this
Eco-friendly product retailer thegreencollective.co.nz Quality eco-products for sustainable living.	$20K /mo Reported	—	E-commerce +2	Affiliate program Word of mouth +1	Local Consumers at Flea... +7	+17	Founded 2014 · Solo founder · $1K to start	57	Build this
Punny food-themed merchandise foodnitedstates.com "Punny food-themed apparel for U.S. state enthusiasts."	$5K /mo Reported	—	E-commerce +1	Organic social media Email List Growth +1	Individuals Interested ... +6	+1	Founded 2017 · Solo founder · New Jersey, USA, United States	63	Build this
Handcrafted rustic jewelry goldpanpete.com "Handcrafted, rustic jewelry inspired by nature's beauty."	$3K /mo Reported	—	E-commerce +2	Word of mouth Direct sales +1	Tourist Market Visitors... +6	+14	Founded 2012 · Solo founder · Queenstown, New Zealand, New Zealand	64	Build this
Penny art kit creator pennyportrait.com "Create Lincoln portraits using 846 unique pennies."	$500 /mo Reported	—	Physical product +3	SEO	Coin Collectors and Num... +10	+21	Founded 2008 · Solo founder · $2K to start	50	Build this
Handcrafted leather wallets popovleather.com "Handcrafted leather goods with exceptional customer service."	$200K /mo Reported	—	E-commerce +1	Word of mouth Advertising on social media +1	Direct-to-Consumer Bran... +7	+36	Founded 2013 · 21 people · $200 to start	59	Build this
Hand-stamped feminist jewelry bangupbetty.com Hand-stamped feminist jewelry with humor and heart.	$7K /mo Reported	—	E-commerce +1	Word of mouth Direct sales	Feminist Jewelry Consumers +6	+12	Founded 2013 · Solo founder · North Little Rock, Arkansas, USA, United States	68	Build this
Intentions prayer bowl system prayerbowls.com Christian giftware business offering elegant prayer intention bowls.	$30K /mo Reported	—	E-commerce +1	Advertising on social media Pay Per Click Advertising +1	Christian Women Aged 35... +6		Founded 2014 · Solo founder · $300K to start	51	Build this

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