Eli Mason

How I Started A $20K/Month Old Fashioned Cocktail Mixer

November 20th, 2019

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Christopher Thomas

Founder, Eli Mason

$45K

revenue/mo

Founders

Employees

Eli Mason

elimason.com

from Nashville, Tennessee, USA

started September 2014

$45,000

revenue/mo

Founders

Employees

Discover what tools recommends to grow your business!

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Shopify

Klaviyo

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Tribes Seth Godin

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1. How We Grew Revenue To $600K And Launched A New Product This Year (2021) ➜

Hello! Who are you and what business did you start?

My name is Christopher Thomas. I founded a company called MADE SOUTH, and while I didn’t start Eli Mason, I was smart enough to buy it when I had the chance.

Eli Mason began back in 2014 when the founder created the Old Fashioned Cocktail Mixer, a blend of real cane sugar and premium bitters that made creating an Old Fashioned cocktail at home super easy. I discovered the brand at my local bottle shop in 2015 and instantly fell in love with it. I am a native Nashvillian, so I’m a sucker for anything made here. But I also love Old Fashioneds and being relatively new to cocktail culture, I was struggling with making a consistent and delicious Old Fashioned at home. So I bought a bottle of Eli Mason, tried it, and was hooked. It was actually the first whiskey cocktail that my wife also enjoyed!

I reached out to the founder and asked him to participate in some events we were doing, and over the next year or so we developed a little bit of a friendship. When he decided in 2017 that he wanted to go back to a 9 to 5 job, he asked if I knew anyone who might be interested in buying the business. I met with him...

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