Fernweh

On Starting A Coffee Subscription Service As A Side Hustle

September 8th, 2020

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Courtney Todd

Founder, Fernweh

$3K

revenue/mo

Founders

Employees

Fernweh

fernweh.nz

from Tauranga, New Zealand

started January 2018

$3,000

revenue/mo

Founders

Employees

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GoSweetSpot

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Want more updates on Fernweh? Check out these stories:

1. Fernweh Update: How We Partnered With Other Brands And Launched New Products (2022) ➜

2. I Grew My Coffee Subscription Side Hustle To $3K/Month (2022) ➜

Hello! Who are you and what business did you start?

Hello, my name is Courtney and I’m the founder of Fernweh. I started around three years ago as a side hustle that I’m slowly trying to turn into full time.

I saw a gap in the coffee market and took the opportunity to start a subscription service that featured all coffee roasters throughout New Zealand. Fernweh is a German word meaning a longing for a far off place, I wanted to encompass this through coffee. Each month we feature a coffee roaster in New Zealand by sending out a single origin and a story of the roaster, throughout the month we feature them on our social media pages and have a blog post about them.

My flagship product is the subscriptions we offer. While we ship worldwide our primary customers are New Zealanders who are 20+. Our customers love trying the new coffees that they wouldn’t normally get themselves or they purchase as a gift. We seek out the best single origins in the country to highlight the amazing work of the roasters.

When I first started this company I thought it was a good idea, however, it was a lot of work in the beginning with getting the roasters on board as...

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