The 28 Best Analytics Tools For Small Business [2020]

Analytics is essential to running your business.

After interviewing thousands of founders, we put together a list of the most popular analytics tools.

Here they are:

1. Google Analytics

Measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Businesses using Google Analytics:

451 successful businesses are using Google Analytics ➜

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Get Google Analytics ➜

2. Google Tag Manager

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Businesses using Google Tag Manager:

68 successful businesses are using Google Tag Manager ➜

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Get Google Tag Manager ➜

3. Sumo

A suite of free tools that can be used to grow your website's traffic.

Businesses using Sumo:

34 successful businesses are using Sumo ➜

Get Sumo ➜

4. MixPanel

Advanced analytics for mobile and web.

Businesses using MixPanel:

16 successful businesses are using MixPanel ➜

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Get MixPanel ➜

5. Lucky Orange

Conversion optimization and analytics software.

Businesses using Lucky Orange:

16 successful businesses are using Lucky Orange ➜

Get Lucky Orange ➜

6. ProfitWell

The first business intelligence platform to bring together all of your recurring revenue business's financial, usage, and attribution data to one place that's insight laden, absolutely accurate, and 100% free.

Businesses using ProfitWell:

10 successful businesses are using ProfitWell ➜

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Get ProfitWell ➜

7. Amplitude

Is the comprehensive product analytics software for web and mobile.

Businesses using Amplitude:

9 successful businesses are using Amplitude ➜

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Get Amplitude ➜

8. chartmogul

ChartMogul is an analytics platform to help you run your subscription business.

Businesses using chartmogul:

5 successful businesses are using chartmogul ➜

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Get chartmogul ➜

9. SocialBlade

A website that tracks social media statistics and analytics.

Businesses using SocialBlade:

4 successful businesses are using SocialBlade ➜

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Get SocialBlade ➜

10. Heap

A smarter way to do Product Analytics, giving PMs autocaptured, actionable customer data for true product innovation.

Businesses using Heap:

4 successful businesses are using Heap ➜

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Get Heap ➜

11. Grow

Dashboards, reports, and analytics you'd expect from traditional business intelligence.

Businesses using Grow:

3 successful businesses are using Grow ➜

Get Grow ➜

12. KISSmetrics

Is a person-based analytics product that helps you identify, understand, and improve the metrics that drive your online business.

Businesses using KISSmetrics:

2 successful businesses are using KISSmetrics ➜

Get KISSmetrics ➜

13. Databox

Pulls all your data into one place, so you can track performance and discover insights in real-time.

Businesses using Databox:

2 successful businesses are using Databox ➜

Get Databox ➜

14. Pendo

Helps product teams understand and guide users to create product experiences that customers love.

Businesses using Pendo:

2 successful businesses are using Pendo ➜

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Get Pendo ➜

15. Better Reports

Reports of your sales, customers, inventory, traffic and more.

Businesses using Better Reports:

2 successful businesses are using Better Reports ➜

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Get Better Reports ➜

16. Matomo

A free and open source web analytics application developed by a team of international developers, that runs on a PHP/MySQL webserver. It tracks online visits to one or more websites and displays reports on these visits for analysis.

Businesses using Matomo:

2 successful businesses are using Matomo ➜

Get Matomo ➜

17. Metricool

A tool that allows you to analyze, manage and measure the success of all your digital content. It provides all that you need for your social media strategy in one place: web analytics, blog content, metrics and a planning tool for your social network accounts: Twitter, LinkedIn, Instagram and Facebook.

Businesses using Metricool:

2 successful businesses are using Metricool ➜

Get Metricool ➜

18. Geckoboard

Build clear, effective data dashboards for your business that keep teams informed, motivated and aligned around your KPIs.

Businesses using Geckoboard:

2 successful businesses are using Geckoboard ➜

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Get Geckoboard ➜

19. Manage By Stats

Provides product sales performance graphs by brand, product line, individual product and SKU.

Businesses using Manage By Stats:

2 successful businesses are using Manage By Stats ➜

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Get Manage By Stats ➜

20. Clicky

Monitor, analyze, and react to your blog or web site's traffic in real time.

Businesses using Clicky:

1 successful business is using Clicky ➜

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Get Clicky ➜

21. Oh Dear!

Complete website monitoring. Broken links & mixed content detection and advanced SSL certificate reporting.

Businesses using Oh Dear!:

1 successful business is using Oh Dear! ➜

Get Oh Dear! ➜

22. Peel

Automating revenue analytics.

Businesses using Peel:

1 successful business is using Peel ➜

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Get Peel ➜

23. Oribi

An Analytics tool, designed to help companies and marketing agencies increase conversions on their site – based on the right data, absolutely code-free, and without the need for an analyst.

Businesses using Oribi:

1 successful business is using Oribi ➜

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Get Oribi ➜

24. Domo

It specializes in business intelligence tools and data visualization.

Businesses using Domo:

1 successful business is using Domo ➜

Get Domo ➜

25. GetSiteControl

A set of tools for website visitor engagement: email opt-in forms, surveys, live chats, promo popups, floating bars, social media buttons - all managed from a single dashboard. Create forms that will match your website design with customizable appearance settings.

Businesses using GetSiteControl:

1 successful business is using GetSiteControl ➜

Get GetSiteControl ➜

26. Simple Analytics

A data driven solution and services company that helps meet the demand for quick resolution using analytics as CIOs and IT Executives.

Businesses using Simple Analytics:

1 successful business is using Simple Analytics ➜

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Get Simple Analytics ➜

27. Iconosquare

A website that provides Instagram users with metrics about their following for free.

Businesses using Iconosquare:

1 successful business is using Iconosquare ➜

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Get Iconosquare ➜

28. Plausible Analytics

A lightweight and open-source web analytics tool. Your website data is 100% yours and the privacy of your visitors is respected.

Get Plausible Analytics ➜

-  
Starter Story,   Founder of Starter Story

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