All Things Commerce Helsinki Ltd.

Growing a Content-First Brand to ‎75,000‎€/mo.

April 15th, 2018
$500K
revenue/mo
2
Founders
30
Employees
All Things Commer...
from Helsinki, Finland
started January 2014
$500,000
revenue/mo
2
Founders
30
Employees
market size
$200B
avg revenue (monthly)
$6.73M
starting costs
$13.7K
gross margin
40%
time to build
210 days
growth channels
SEO
business model
content-library
time investment
Full time
pros & cons
35 Pros & Cons
tips
2 Tips
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Hello! Who are you and what are you working on?

I’m Jonas Forth, managing director at All Things Commerce Helsinki Ltd. Our aim is to help Nordic brands based in art, literature and design reach a global audience through e-commerce and relevant content.

Our main product is moomin.com - through which we sell licensed products based on the popular brand Moomin and tell fans about its rich fascinating history.

Our most popular products are perhaps our ceramic Moomin mugs, a phenomenon that started in the early 1990s. But, we also have a wide array of over 700 items, ranging from lamps to toys and t-shirts.

On average, we have a monthly turnover of 75.000€ with annual growth of 20%, shipping to more than 50 countries every month. We are now looking at taking on more brands and expanding our operations with an on-demand model.

All Things Commerce Helsinki Ltd is now owned by the parent company Moomin Characters, to which it was sold to in early 2015.

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