28 Marketing Ideas For Your Life Coaching Business

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Updated: June 3rd, 2021

Wondering how to market your life coaching business?

Marketing your life coaching business is certainly not easy, but there are many ways to promote and advertise your life coaching business.

We put together a list of the best marketing ideas for your life coaching business, so you can get your small business out there.

Here’s the list:

1. Get Press For Your Life Coaching Business

A press release is a marketing strategy that involves sending out a newsworthy bulletin.

Targeting journalists and potential customers, the press release provides a popular approach for getting immediate brand exposure.

For startups, getting more press is an attractive approach to gain traction, so that target customers know who you are, and what you are offering them.

Topic: Buzz
Level of Difficulty: Medium
Cost: Medium - $0-$2,000
Result: Brand Exposure

Check out our full guide on press release ➜

2. Launch A Life Coaching Referral Program

A referral program is the type of marketing where you state an offer to your existing customers for the act of creating a word-of-mouth referral that converts.

According to SEMrush, word-of-mouth is considered to be one of the top traffic sources for small businesses that practice affiliate marketing.

Launching a referral program is a great marketing strategy for growing your life coaching business. An effective referral program enables life coaches to increase lead generation and an active audience.

Topic: Word Of Mouth
Level of Difficulty: Easy
Cost: Low - $10-$100
Result: Brand Exposure

Check out our full guide on referral program ➜

3. Plan A Publicity Stunt For Your Life Coaching Business

Publicity stunts are generated by a certain campaign or promotion (initiated by you) and are intended to raise awareness for your business.

According to Hootsuite, a well-executed publicity stunt for the life coaching business is a great way to garner quick publicity, especially in today’s information age.

With so many social media users, your stunt can go viral – which benefits your life coaching business both in the short and long term.

Topic: Buzz
Level of Difficulty: Medium
Cost: Medium - $100-$2,000
Result: Brand Exposure

Check out our full guide on publicity stunts ➜

4. Send Handwritten Notes To Your Life Coaching Audience

Handwritten marketing is a common strategy used by life coaches that aim to maintain close relationships with their audience.

Sending handwritten notes to your audience helps life coaches achieve personalized marketing, improve audience loyalty, and improve email open rates.

The concept of sending writing handwritten notes to audiences is ideal in lead generation when sending thank you messages after the subscription, retargeting abandoned shopping carts, and several other scenarios.

Topic: Relationships
Level of Difficulty: Easy
Cost: Low - $0-$50
Result: Brand Loyalty

Check out our full guide on handwritten marketing ➜

5. Expand Your Life Coaching Products

Product line expansion simply refers to a way of focusing on your audience's requirements and offering them variants of the current life coaching products that they already love.

Before undertaking the product line expansion strategy, consider listening to audiences' feedback. Focus on understanding their current pain points and look at ways to make world-class life coaching products that appeal to a broader market.

It's important to note that adding new life coaching products and diversifying may not be in the cards for you right this moment, and that's okay. You can always consider it down the road.

Topic: Buzz
Level of Difficulty: Medium
Cost: Medium - $100-$2,000
Result: Brand Exposure

Check out our full guide on product expansion ➜

6. Conduct A Competition Analysis For Your Life Coaching Business

Are you wondering how to stand out as the best life coach? A competition analysis report could point out some great ideas to help you stand out from the competition!

Typically, competitor analysis refers to a report analyzing your competitors' strengths and weaknesses relative to those of your own business.

For new life coaches trying to break into the market, a well-researched competition analysis gives you the tools to reach strategic decisions.

A competitor analysis should be included in your marketing plan, your life coaching business plan, and all aspects of your high-level business and pricing strategy.

Topic: Sales
Level of Difficulty: Medium
Cost: Low - $0-$300
Result: Product Quality

Check out our full guide on competitor analysis ➜

7. Leverage Third-Party Platforms To Gain Life Coaching Brand Exposure

Running a successful life coaching business requires wearing a variety of hats at all times.

According to Forbes Report, third-party platforms help life coaches build an e-commerce business model.

Simply put, third-party platforms involve life coaches using existing infrastructure and expertise built by the third-party platform to market and reach their audiences.

Amazon, Etsy, and Shopify are all examples of third-party platforms.

A Life Coach who chooses to leverage third-party platforms saves an enormous amount of resources involved in marketing their business and retaining audiences.

Topic: Sales
Level of Difficulty: Medium
Cost: Low - $0-$100
Result: Brand Exposure

Check out our full guide on leverage third party platforms ➜

8. Advertise Life Coaching Business On LinkedIn

LinkedIn Advertising refers to the use of paid LinkedIn Ads targeting the platform users.

The LinkedIn paid ads provide an exceptional benefit that will help life coaches meet specific business goals.

LinkedIn advertising for life coaches is ideal for coaches who want to expand their audiences via the professional network.

Topic: Social Media - (Paid)
Level of Difficulty: Medium
Cost: Low - On average: $5.26 per click, $6.59 per 1000 impressions, and $0.80 per send.
Result: Lead Generation

Check out our full guide on linkedin ads ➜

9. Market Life Coaching Business On Pinterest

Pinterest Advertising is a fast-pass ticket to increasing your social media reach by targeting more than 450 million active Pinterest users every month.

By running promoted pins, marketers can drive traffic, increase conversions, and boost brand awareness effectively.

For life coaches, Pinterest Advertising is a great way to boost your business.

Topic: Social Media - (Paid)
Level of Difficulty: Easy
Cost: Low - $.10-$1.50
Result: Brand Exposure

Check out our full guide on pinterest ads ➜

10. Advertise Your Life Coaching Business Via Yelp Ads

Yelp Ads puts your life coaching business above the search results and on your competitors' pages. Typically, the Yelp advertisements will appear in the search results and on business listings.

That means potential audiences are more likely to find you while searching for life coaching services.

Through Yelp ads, you can bring potential audiences back to your Yelp business page so that they learn more about your life coaching business and ultimately decide to contact you.

Topic: Social Media - (Paid)
Level of Difficulty: Easy
Cost: Low - $0-$350
Result: Brand Exposure

Check out our full guide on yelp ads ➜

11. Create Business Cards That Advertise Life Coaching Business

A business card is a card bearing information about a business or an individual.

Business cards may seem like an "old" way to market your life coaching business, but they still may be worth it.

A skillfully designed business card can be your best marketing tool especially if you meet many clients in person.

Topic: Print + Traditional
Level of Difficulty: Easy
Cost: Low - $25-$200. Price depends on how many business cards you order.
Result: Brand Awareness

Check out our full guide on business cards ➜

12. Send Corporate gifts To Your Life Coaching Audiences

Corporate gifting is the practice of creating a touchpoint with your existing clients and prospects through the use of a gift.

Giving gifts is one of the worlds oldest traditions. Why? Because it works.

According to Destination CRM:

Businesses that send highly personalized and modern gifts at key moments in the customer journey see a far better outcome—particularly with small and midsize businesses, whose customer relationships are crucial.

Topic: Sales
Level of Difficulty: Easy
Cost: Low - $20-$500
Result: Brand Loyalty

Check out our full guide on corporate gifts ➜

13. Leverage Group Meetup Events To Publicize Your Life Coaching Business

Marketing via meetup groups is a strategy to help publicize a life coaching brand during an ongoing in-person or virtual meeting.

Meetup groups offer many benefits for marketing your life coaching business, so you can find potential audiences, host meetup groups that target interested audiences while learning from like-minded life coaches.

Therefore, if you run a local or online life coaching business, meet-up groups can be a great strategy for publicizing your offer.

Topic: Events
Level of Difficulty: Easy
Cost: Low - $5-$150
Result: Brand Awareness

Check out our full guide on meetup groups ➜

14. Sell your Life coaching Business At a Networking Event

Networking event refers to social or economic activity where entrepreneurs meet with intention of forming business relationships, recognizing, creating, or acting upon business opportunities.

For a life coach, creating connections and putting your brand out there is critical to the success of your life coaching business.

Attending networking events where you will meet like-minded people, exchange a business idea or two, and leave knowing you brought your brand some exposure.

Networking events could provide you with a once in lifetime opportunity or connection that could take your business to the next level.

Topic: Events
Level of Difficulty: Easy
Cost: Low - $0-$150
Result: Brand Awareness

Check out our full guide on networking event ➜

15. Plan Regular Webinars That Educate Potential Audiences Importance of Life Coaching

A webinar is an event held virtually and attended exclusively by an online audience. Therefore, a webinar can reach a wide range of audiences from different locations.

Webinars are a great way to build your existing audiences. Webinars can also help with promotions, establishing clout and credibility with audiences, and can help build your email list.

Topic: Events
Level of Difficulty: Medium
Cost: Medium - $100-$1,500
Result: Trust & Credibility

Check out our full guide on webinar ➜

16. Create A Stellar Promotional Video For Your Life Coaching Business

A promotional video is any type of video you record and post with the intention of promoting a particular marketing initiative, sale, or event.

According to Wyzowl, 83% of video marketers say video gives them a great ROI.

Creating a stellar promotional video grabs the audience's attention and draws them to learn more about the featured product or service.

Topic: Content
Level of Difficulty: Medium
Cost: Medium - $100-$10,000
Result: Brand Awareness

Check out our full guide on promotional videos ➜

17. Market Your Life Coaching Business On Quora

Quora is a platform where you can contribute and obtain knowledge. It's a place to ask questions and connect with potential audiences as you answer their questions.

By contributing answers on Quora, you can promote your life coaching business and drive organic traffic to your website.

Topic: Content
Level of Difficulty: Easy
Cost: Free - -
Result: Brand Exposure

Check out our full guide on quora ➜

18. Create An Affiliate Program For Your Life Coaching Business

Affiliate marketing is a great way to bring in more audience from affiliated program resellers.

Simply put, an affiliate program is an agreement where you pay another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

The affiliate typically gets a unique link where clicks and conversions can be tracked.

Topic: Affiliate
Level of Difficulty: Medium
Cost: Low - $50-$500
Result: Lead Generation

Check out our full guide on affiliate program ➜

19. Start Guest Blogging About Life Coaching

Guest blogging is a content marketing strategy that involves writing and publishing a blog post on another company’s website.

Guest posts include your byline and are highlighted by the editor of that website as being written by a guest author or contributor

Guest posts attract a new audience and ultimately boost brand credibility and awareness.

Topic: Content
Level of Difficulty: Easy
Cost: Low - $0-$300
Result: Brand Exposure

Check out our full guide on guest blogging ➜

20. Ensure Digital Presence Optimization For Life Coaches

Website Conversion = # of times a web user completes a goal / site traffic.

Conversion rate optimization refers to the process of optimizing promoted search ads, landing pages, and the overall website.

Optimizing conversion rate allows the digital marketer to capitalize on the traffic and leads they manage to acquire.

Topic: SEO
Level of Difficulty: Medium
Cost: Low - $0-$500
Result: Lead Generation

Check out our full guide on conversion rate optimization ➜

21. Create a Checklist Of Your Life Coaching Products and Services

Checklists provide readers with a concise list of tasks for how to solve a specific problem.

This type of content typically drives your audience to download, use, and share your content - all great ways to improve your SEO and brand exposure.

Topic: Content
Level of Difficulty: Easy
Cost: Free - There is no cost to create a checklist.
Result: Brand Exposure

Check out our full guide on checklist content ➜

22. Create a Life Coach Lead Nurturing Sequence

Nurturing emails are a series of emails that that suit the needs of your audiences based on where they are at in their buyer journey.

These emails are typically full of useful content and information and can be designed to promote a number of different offerings - such as marketing materials, website content, discounted deals, etc.

By creating targeted, segmented emails, you show your audience that you are aware of their interests which can help with conversions.

Topic: Email
Level of Difficulty: Medium
Cost: Free - No cost
Result: Lead Generation

Check out our full guide on lead nurturing sequence ➜

23. Create Data-Driven Content Targeting Your Life Coaching audience

Data-driven content is a strategy used for content marketing campaigns. This data is typically obtained from your brand's buyer persona to create an effective marketing campaign.

Data-driven content uses factual information generated from experiments (surveys or testing) to form conclusions.

Topic: Content
Level of Difficulty: Medium
Cost: Low - $10-$300.
Result: Trust & Credibility

Check out our full guide on data-driven content ➜

A brand story email narrates the story of how and why your life coaching business was started and expresses how that narrative is still a part of you today.

Emails that explain your life coaching brand story can be a very effective way to connect with your audience.

Topic: Email
Level of Difficulty: Easy
Cost: Free - -
Result: Lead Generation

Check out our full guide on brand story email ➜

25. Create a Life coaching White Paper

A whitepaper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution.

Ideally, a white paper covers a complex issue and its purpose is to advocate that a certain position is the best way to go.

When used for a marketing purpose, the white paper focuses on influencing the decision-making of current and prospective Audiences

Topic: Content
Level of Difficulty: Hard
Cost: Medium - $50-$4,500. If designed on own, the cost to publish a white-paper is next to zero. However, many businesses outsource this to an expert as it can be time-consuming and challenging, which usually costs an average of $4,500.
Result: SEO

Check out our full guide on whitepaper ➜

26. Find Customers Through Advanced Search In Twitter

Twitter advanced search is an underrated, little-known tool that's been extremely effective for marketers and life coaches.

Advanced search is available when using the web app and is perfect for:

Finding new audiences
Measuring the satisfaction of current audiences.

Twitter advanced search puts potential audiences right in front of you and allows you to reach people who have a specific problem that your life coaching business could help with.

Twitter advanced search is an underrated, little-known tool that's been extremely effective for marketers and small business owners.

Advanced search is available when using the web app and is perfect for:

Finding new customers
Measuring the satisfaction of current customers.

This search puts leads right in front of you and allows you to reach people who have a specific problem that your business could help with.

Topic: Social Media (Organic)
Level of Difficulty: Easy
Cost: Free - -
Result: Lead Generation

Check out our full guide on twitter advanced search ➜

27. Set Up A Pay Per Click Campaign For Your Life Coaching Business

Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.

Topic: Affiliate
Level of Difficulty: Medium
Cost: Low - Average is typically $1 per click
Result: Brand Exposure

28. Create A Life Coaching Case Study And Post On Your Website

Case studies are a great way to show your audience real-life success stories from your past life coaching audiences.

When a potential lead sees how your life coaching service made a difference for an existing audience, they are likely to have more confidence in your brand and convert into an audience.

Case studies are essentially used as social proof, which can be a very persuasive form of marketing, especially for life coaches.

Topic: Content
Level of Difficulty: Easy
Cost: Free - Case studies can be created on a simple word document or powerpoint. To create a powerful case study, all you need is time and focus.
Result: Trust & Credibility

Check out our full guide on case study ➜

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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