29 White Label Business Ideas You Can Start Today [2024]
Are you Interested in starting a white label business in 2024?
White label business opportunities allow entrepreneurs to purchase unbranded products or services at discounted prices, add their brand or logo and resell the products at a profit.
Starting the most profitable white label reseller business can feel overwhelming. Luckily, there are so many white label opportunities out there.
We put together a list of 30 most profitable white label business ideas you can start today.
For each business idea, we’ll show real-world examples of other white label businesses to help you see what it takes.
Here's the full list:
1. Start a white label landing page building service
White label landing page builders allow freelancers, web studios, and agencies to use tailored solutions to build landing pages for different customers under their branding.
A white label landing page builder gives the user complete control over the campaign branding and delivers beautiful pages optimized for conversion. To start with white label landing page building, find a platform and signup to access the wide range of business features.
How much you can make: $11,000 — $14,000/month
How much does it cost to start: $7,000 (?)
How long does it take to build: 33 days (?)
The founder of Unicorn Platform, Alexander Isora, created a landing page builder which generates over $2,200 in MRR and hosts 2,819 websites. Isora developed an MVP, created crowdfunding, and attributes the success of his product to a good MVP, reputation, and offering good support for customers.
2. Start a web hosting service
White label web hosting or reseller hosting is the ability to re-sell another hosting company’s servers. The hosting service provider allows a white label reseller to take their platform and add their branding to offer the service to their customers.
A white label hosting reseller licenses existing technology, rebrands it to match the company’s logo and colors, and offers the service to their clients.
How much you can make: $2,000 — $30,000/month
How much does it cost to start: $500 (?)
How long does it take to build: 75 days (?)
Case study on SEO consultancy and affiliate marketing business generating over $360k per year with over 700k monthly visitors, with insights on building valuable content, conducting extensive research, and working with a skilled and dedicated team.
3. Start a white label SaaS platform
A white-label SaaS (Software as a Service) platform is a cloud-based software that enables businesses to improve their operations through customization and reselling.
This software typically includes scalable web applications with features such as scheduling, payment processing, and customer management.
By building white-label products, you can provide your technology to partners who can then distribute it under their own brand names.
This creates the potential for diverse revenue streams for both developers and their partners.
How much you can make: $25,000 — $200,000/month
How long does it take to build: 250 days (?)
Two friends from India co-founded a management consulting firm that offers free basic business assessment tools and paid in-depth analysis tests, with 50 businesses taking the free assessment test and 4 clients paying for the in-depth analysis test, resulting in $23,000 in revenue in just a month.
4. Start a phone case business
With the number of mobile phone users increasing, there are opportunities for accessory makers such as phone case manufacturers to make a profit. Building a business around making and selling phone cases is relatively easier to produce. You can print labels on-demand, starting with a lower risk, or buy them in bulk and sell them online.
The global mobile phone protective cover market is expected to reach 75.62 billion in the next few years.
Phone protective covers often make a statement and reflect a person’s social and cultural preferences. Phone case manufacturers take advantage of such considerations and keep their products relevant and up-to-date to attract a more extensive customer base.
Remember, as with any industry with a low entry barrier, there will be competition. Therefore, you must study customers’ tastes and preferences and offer customized phone cases.
How much you can make: $120,000 — $125,000/month
How long does it take to build: 90 days (?)
Felony Case, a Toronto-based company designing unique iPhone cases, started as a small shop on Etsy and has grown to become an internationally recognized fashion iPhone case brand sold in top tier retailers like Nordstrom, Holt Renfrew, Indigo, Urban Outfitters, Revolve, Free People, and made over half a million dollars in revenue last year.
5. Start a pet accessories business
With the increasing number of pet owners globally, the pet accessories market is booming. Pet accessories include items that promote the health and wellness of pets and improve pet handling. Examples of pet accessories include pet treats, toys, collars and tags, leashes, pet beds, food and water bowls, poo bags, clothing, costumes, etc.
To start a pet accessories business, market research and focus on the highly demanded pet products.
How much you can make: $4,000 — $300,000/month
How long does it take to build: 268 days (?)
Tuft + Paw, a modern cat brand founded by Jackson Cunningham, started as an importer of exquisite cat furniture and, after raising $150k from Kickstarter, graduated to manufacturing products, seeing sales grow to over $300k per month and now raising $2m from famed investors including Alexis Ohanian.
6. Start a hair product line
Starting a hair product line can be a fun and profitable way to build a new income stream. It's also fairly easy, as long as you plan it out (and maybe do a little bit of market research before creating your sales funnel). There's a reason we often talk about trends in hip-hop and pop culture when we talk about hairstyles — they often have a lot to do with advancements in the hair product industry. The industry is expected to grow to 102 billion dollars by 2024.
How much you can make: $550 — $2,000,000/month
How long does it take to build: 365 days (?)
Private Label Extensions is a hair distribution and technology company that builds hair brands from A to Z for entrepreneurs, achieving over $650,000 in monthly sales and ranked #278 of the fastest-growing companies by Inc Magazine for 2018.
7. Start a drinkware brand
A drinkware brand sells home and houseware products like cups, koozies, mugs, and other drinking accessories. If you've decided to try and create a business selling drinkware, there are certain things you need to know. You can do it from the comfort of your own home. You can get started for free, avoiding the hefty cost of setting up a brick-and-mortar shop. And if you take advantage of the right marketing strategies, you could be on your way to making money within a few weeks. The demand for custom-branded drinkware in the workplace has increased substantially over the past decade.
How much you can make: $416,000 — $12,000,000/month
BruMate is a successful insulated drinkware brand focused on the adult beverage community, with a flagship product that generated $2.1M in sales in 2017 and is now doing over $1.1M per month in sales, with plans to do $20M this year.
8. Start a supplements company
A supplement business makes money by selling dietary supplements, vitamins, protein powders, and health foods to customers.
These products are often sold directly to customers or through distributors and retailers.
Your target customers will likely include fitness enthusiasts, health-conscious individuals, wellness influencers, and those who prioritize their nutrition daily.
Starting a supplement brand is becoming increasingly popular because it's relatively inexpensive, and you can run the business from your home.
How much you can make: $1,000 — $3,500,000/month
How long does it take to build: 220 days (?)
A military officer turned entrepreneur built sports nutrition brand Bare Performance Nutrition from $15,000 in year one to on track to generate $6m in revenue this year, leveraging social media platforms and creating interactive, relatable and valuable content to create a community and a brand voice.
9. Start a white label coffee business
Would you like to start your coffee brand but lack the capital to purchase coffee roasting machines?
All hope is not lost yet!
The simplest and cheapest way to sell your branded coffee is through a white label agreement. To start, identify a reliable coffee roaster, subscribe to become their reseller, and instruct them how you would want your branded coffee.
Quite simple!
You can start selling your coffee brand to the target audience through your eCommerce website or a dropshipping solution.
The advantage of a white label coffee brand is that you do not need to take a huge loan to buy coffee roasting equipment, nor will you have to invest in branding or packaging, as some coffee roasting companies already provide the service.
10. Start a white label fitness apparel business
A fitness apparel business sells fitness clothing, accessories, and other health and exercise products.
A white label fitness apparel business will manufacture custom gym clothes so that the retailers add their brand and logo and choice of pattern to make unique fitness apparel.
Fitness apparel is in demand and can be a great investment. If you are in the clothing design industry and looking to start a business in the fitness industry, you may consider a white-label fitness clothing line.
How much you can make: $650 — $108,333,333/month
Learn how a lawyer turned YouTube comedian turned gym apparel entrepreneur created a profitable side business selling gym apparel with designs based on his dark sense of humor and love of video games, reaching a monthly revenue of over $8,000 by capitalizing on his newfound YouTube popularity and keeping an eye on competitors.
11. Start a children's clothing business
The children's clothing business has grown rapidly over the last few years, and in 2022 was valued at $263.30 billion.
Starting a children's clothing business gives you the opportunity to be your own boss while working in a field you enjoy. While you have to be prepared to work long hours and put in lots of hard effort, it can be extremely rewarding if successful.
How much you can make: $500 — $1,333,333/month
How much does it cost to start: $5,750 (?)
How long does it take to build: 190 days (?)
Argentinian startup Bambox has grown its monthly recurring revenue to $60,000 and ships more than 1,100 boxes of baby essentials a month, a figure expected to help it achieve an annual recurring revenue of about $750,000 in 2019, after launching its first subscription service in July 2017.
12. Start a stationery business
A stationery business sells stationery products such as paper goods, notebooks, greeting cards, and envelopes.
The best part about starting a stationery business is that it's relatively easy and inexpensive to get started.
Since there are so many different types of products available in this industry, there are endless opportunities for creativity, customization, and expansion.
You could even start out small by selling your products on Etsy or eBay before opening up an actual storefront.
How much you can make: $200 — $1,000,000/month
How much does it cost to start: $1,250 (?)
How long does it take to build: 52 days (?)
Chasing Planner Peace is a planner company that has expanded from selling planner inserts on Etsy, to offering a one-stop shop customizable planner experience with over 300 inserts, a planner line, and various other related products, gaining a monthly revenue of around $25,000 at its busiest time of year.
13. Start a white label accounting business
A white label accounting firm offers a full range of day-to-day accounting services, including drafting reports, auditing, inventory management, tax preparation, etc.
Accounting firms turn to the white label accounting service when their workload is too big. The white label accounting form allows the service user to customize the application to meet their accounting requirements.
14. Start a white label email marketing service
A white label email marketing tool removes existing branding and customizes its dashboards to a certain extent. Typically, the idea is to allow the agency to provide email marketing services through an existing platform rather than build its software solutions.
The agency will pay a fee to access the service and earns profits by reselling the services at a higher cost to the end user.
How much you can make: $7,500 — $350,000/month
How much does it cost to start: $2,000 (?)
How long does it take to build: 60 days (?)
GreenRope, a self-funded CRM and marketing automation platform with over 1,000 customers in 20 countries, was built organically and focused on creating a positive, customer-centric culture without outside investment, with an all-in-one interface solving challenges in managing sales, marketing, customer service, and operations.
15. Start a white label marketing automation business
Businesses that do not want to own an internal marketing department are turning to market agencies that can help to deliver digital marketing services. To save time and resources and to deliver superior service, the marketing agencies engage a white label marketing platform, subscribe to their tool, rebrand it, and resell the marketing tool.
A white label marketing software eases the most time-consuming marketing tasks like data analytics, social media posts, email marketing, reports generation, etc.
The agencies add their branding to the software and sell the services as if they develop themselves. With the increased demand for digital marketing services and market analytics, starting a white label marketing tool can be a profitable business.
How much you can make: $10,000 — $11,000/month
How much does it cost to start: $7,000 (?)
How long does it take to build: 7 days (?)
Dropshipping entrepreneur Veronica Baljak shares how her agency, Yes to Brand, helps people start and grow their online businesses, averaging $11,000 in monthly sales just three months after launching by focusing on positive mindset, collaboration, and transparency with customers.
16. Start a white label graphic design
A white label graphic design company is an ideal product for marketing agencies that are not large enough to support an in-house graphic designer. Therefore, the agency contracts graphic design work to the white label supplier.
According to statistics, the graphic design services market will surpass $10 billion in the next few years. If you have a passion for graphic design but are not yet ready to build your in-house graphic design tools and resources, white label graphic design can be the best deal.
To start, choose a white label design provider and focus on developing the designs. The top graphic design services to resell include white label logo design, business card design, Ad design, etc.
17. Start an essential oils business
Essential oils can be a lucrative business. However, you must invest in the necessary oil extraction tools and equipment. If you are interested in selling essential oils, you may consider a white-label actual oils business.
Under a white label agreement, your package and label essential oils by another company with your logo and brand name. To start an essential oils white label business, identify a reliable oil supplier and complete the customer application form. Then, place the minimum order, repackage the products, and resell.
How much you can make: $2,000 — $29,000/month
How much does it cost to start: $2,610 (?)
How long does it take to build: 75 days (?)
RealDrop Natural Oil saw success in educating customers about organic and natural products to improve hair, skin, and overall health, with goals to expand their local reach in India and potentially Chicago, Illinois in the future.
18. Start a LED lights business
Lighting accounts for approximately 10% of the electricity usage in households and commercial premises. To cut utility bills, homeowners and commercial establishment owners are using LED lighting, a trend that will keep rising.
According to experts, the LED lighting market will grow at a CAGR of 14.25% over the next few years, reaching the $160 billion mark.
If you are passionate about electrical lighting solutions, you may consider starting an LED lighting. To start, you can start producing LED lights or start a white label business.
How much you can make: $15,000/month
How long does it take to build: 150 days (?)
Dermabeam's founder Takashi Yanagi went from being suicidal in 2019 to launching his light therapy mask business in 2021 to tackle the $100B skincare industry, achieving $35K in sales in the first year and $90K in the first half of 2022, and aiming to become the largest light therapy company in the world.
19. Start a white label delivery app business
In recent times, technology has changed how we shop. Consequently, there is a high demand for parcel delivery services. To ensure efficient service delivery and to provide customers an excellent service, parcel delivery companies turn to software agencies to develop customized delivery apps.
Coding a complete delivery app can be expensive, especially for an agency that is just starting a business, and take a long time to deliver the complete solution Thus, the agencies consider the white label model.
A white label delivery app is a customizable software that allows catering to all delivery demands. The software agency finds a customizable delivery app and signs a white label arrangement with the software owners.
Since the app is pre-configured, it takes less time to set up and offer the functionalities needed by the end users.
How much you can make: $25,000 — $250,000/month
How long does it take to build: 95 days (?)
Appscrip is a globally-acclaimed service-based app and web development company that has delivered over 350+ apps/year globally with an in-house team of 150+ developers, at an average of 45 days/app that otherwise would take almost 6-9 months to develop, generating an average monthly revenue of $2,50,000 and garnering recognition from Deloitte, Clutch, Good firms, while also encouraging women entrepreneurs.
20. Start a white label content creation business
With hundreds of startups opening almost daily, the demand for white label content creation services is also increasing.
A white label content creation is where a freelancer or a content writing agency produces content you publish as your own. When done right, white label content creation can be profitable and saves you time while helping you solidify your position as an industry expert.
To start a white label content agency, look for a platform that matches your needs and request for content. You may need to customize the content before submitting it to the client.
How much you can make: $2,000 — $100,000/month
How much does it cost to start: $3,550 (?)
How long does it take to build: 30 days (?)
Merrative, a community-driven marketplace for publishing talent, generates an average of $1,500 per month in marketplace transactions from their 5,000+ strong community of readers, writers, journalists, and scholars.
21. Start a white label lead generation business
Are you looking for a fast way to launch a lead generation business? Let’s face it! Coding an in-house lead generation software can be expensive and take longer to deliver your customers' desired solution.
With white label lead generation software, you can deliver a customized solution at a lower cost, and within a day, you can package and deliver a product that would take weeks to develop. A white label business allows freelancers, agencies, and bloggers to expand their income by offering multiple in-house solutions without needing to hire coders.
To start a white label lead generation business, find a software company and signup to become a partner. Then, customize and repackage the modules to the end user’s liking.
How much you can make: $83,333 — $100,000/month
How much does it cost to start: $5,099 (?)
How long does it take to build: 90 days (?)
Navneet Kaushal, founder & CEO of PageTraffic, shares how he started an SEO agency in India in 2002, which now generates over $1.2 million in annual revenue and attracts clients globally.
22. Start a white label CRM business
Are you looking for a fast and effective way to start selling your own CRM & marketing automation system? The white label business model is a proven way to deliver customized CRM solutions to your customers quickly and efficiently.
To start, identify a white label CRM company that offers a customized solution for all small business clients. Sign up for the white label agreement, add your logo and branding, and start reselling the service.
How much you can make: $5,000 — $8,333,333/month
How long does it take to build: 400 days (?)
GreenRope, a self-funded CRM and marketing automation platform with over 1,000 customers in 20 countries, was built organically and focused on creating a positive, customer-centric culture without outside investment, with an all-in-one interface solving challenges in managing sales, marketing, customer service, and operations.
23. Start a white label stainless steel water bottles business
A white label water bottles business purchases custom bottles from a manufacturer at a wholesale price and adds their logo on the water bottle.
If you want to start a water bottles/tumblers business and sell them on the online market, a white label arrangement is the most straightforward approach. Find a white label water business company and sign up a contract so that they produce the water bottles.
How much you can make: $78,000/month
How long does it take to build: 180 days (?)
PDD Falcon is a family-owned brand that manufactures premium stainless steel storage and drinkware, serving over 5 million customers across 18,000 pin codes in India with a projected revenue of Rs 12 cr and valuation of Rs 25 cr for FY 2022-23, achieved through a network of 40 distributors and various major online portals.
24. Start a white label reporting tools business
A white label reporting tool is software provided unbranded to a reseller. The reseller company rebrands and sells as if it were its reporting tool.
In most cases, a white label reporting tool is sold as a SaaS product where the company using the software is renting or leasing under a monthly or annual subscription.
With a white label reporting tool business, the reseller offers the tool to its clients without investing in development. The deployment is much faster than when the company was to hire its developers to do the product.
25. Start a white label social media monitoring software
A white label social media monitoring tool is software provided unbranded to a reseller. The reseller company rebrands and sells the social media monitoring tool as if it were its own.
If you start your own social media management tool, you can choose to rent or lease the tool under a monthly or annual subscription.
With a white label social media monitoring business, the reseller offers the tool to its clients without investing in its development. The deployment is much faster than when the company was to hire its developers to do the product.
How much you can make: $350,000/month
Automated marketing reporting tool DashThis was created by IT expert and entrepreneur Stephane Guérin to solve the pain point of manual monthly reporting, since its founding it has saved marketers hours of work and helped the company grow strategically.
26. Start a tote bags business
A white label tote bags business is where you order unbranded tote bags from a wholesaler, put your brand logo and resell them as if they were your own. You could request the manufacturer to customize the tote bags, so they fit your target market.
With a white label tote bags business, you do not worry about the tedious manufacturing process. All you do is market the tote bags to your target customers. Therefore, you can maximize your profits by negotiating discounted rate from the manufacturer.
27. Start a white label food delivery app
Nowadays, people prefer ordering food online rather than cooking at home. The trend has created a high demand for food delivery apps.
Are you interested in starting a food delivery app and selling it to restaurants and food delivery people?
Coding your food delivery app could take weeks, if not months. The white label food delivery app could be a much more convenient and cheaper option. A white label food delivery app is software provided unbranded (by the software developer) to you as the reseller. You rebrand the application and sell it to restaurants and food delivery companies as if it were your developed software.
With the white label food delivery app, you can choose to rent or lease the tool under a monthly or annual subscription.
28. Start a white label laundry app business
Over the past decade, the demand for laundry and cleaning services has recorded strong growth in the residential, commercial, and industrial sectors.
If you are interested in investing in a laundry-related business but not sure where to start, you could consider reselling a white label laundry app.
The laundry app is used by service companies, dry cleaners, and laundry pickup/delivery service providers. The app allows users to track orders, book laundry services, receive or make payments online, etc.
The easiest and most convenient way to launch a laundry app without spending weeks or months coding and prototyping is through a white label agreement. To start, you find a software developer willing to resell their unbranded software, add your brand logo or the customized client’s logo on the software, and sell to users.
29. Start a white label e-commerce service
White label eCommerce is an unbranded virtual store platform ready to use and can also be resold to other brands.
Ideally, the white label eCommerce allows agencies and freelancers to outsource a ready-to-use eCommerce store, brand it, and sell it to a client.
Therefore, the agency or freelancer does not need to hire a coding expert or wait for weeks to have the virtual store platform ready. Instead, they buy the unbranded virtual store, apply a bit of tweaking and sell it to the clients.
How much you can make: $11,000 — $200,000/month
How long does it take to build: 186 days (?)
Sharetribe is a SaaS product that makes it easy for non-technical founders to create their online marketplace without coding skills; with more than 1000 marketplaces in 70+ countries powered by Sharetribe software, it began with an idea of Juho Makkonen and a co-founder, spinning out of their first marketplace research project.
How do I start a white label brand?
A white label brand is a generic product that is produced by one company and then sold under another company's brand.
White label brands are often found in industries where the products are commoditized and there is little differentiation among the various brands. For example, many private label food products are sold in supermarkets.
In order to start a white label brand, the first step is to find a manufacturer who is willing to produce your product.
The next step is to develop your own branding and packaging for the product.
Once you have procured the product and designed your packaging, you will need to find a retailer who is willing to sell your product.
Many retailers are open to selling white label products as long as they meet certain quality standards. By following these steps, you can start your own white label brand.
What are white label opportunities?
A white label opportunity is a business arrangement where one company provides a product or service to another company, which then brands the product or service as its own.
White label opportunities are often used in the software and technology industries, but can be found in other sectors as well. One advantage of white label arrangements is that they can provide a way for companies to enter new markets quickly and with minimal investment.
For example, a company that specializes in developing software for accountants could create a white label version of its software for real estate agents. The real estate company would then be able to offer its customers a turn-key solution that includes the software, along with training and support.
White label arrangements can also be beneficial for companies that want to focus on their core competencies. By outsourcing non-essential functions to specialized providers, companies can reduce costs and free up resources to invest in areas that are more critical to their success.
Is white label a good idea?
The white label option has become increasingly popular in recent years as more businesses look for ways to cut costs and save time.
But is white label a good idea? Let's take a closer look.
A white label product is one that is produced by one company but sold under another company's brand. For example, a clothing company may have its shirts manufactured by a separate company and then sell them under its own brand name.
There are several advantages to this arrangement.
First, it can save the cost of manufacturing the product oneself.
Second, it can save time by allowing the company to outsource production to a specialist manufacturer.
Finally, it can allow the company to focus its resources on other areas, such as marketing and sales.
However, there are also some potential drawbacks to consider.
First, white label products may be of lower quality than products that are manufactured by the company itself.
Second, the company risks losing control over the product and how it is presented to customers.
Third, there is a danger that the company could end up being seen as a mere reseller of other companies' products, rather than as a producer in its own right.
Ultimately, whether or not white label is a good idea depends on the individual company's circumstances and objectives.
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- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
