29 White Label Business Ideas You Can Start Today [2023]
Are you Interested in starting a white label business in 2023?
White label business opportunities allow entrepreneurs to purchase unbranded products or services at discounted prices, add their brand or logo and resell the products at a profit.
Starting the most profitable white label reseller business can feel overwhelming. Luckily, there are so many white label opportunities out there.
We put together a list of 30 most profitable white label business ideas you can start today.
For each business idea, we’ll show real-world examples of other white label businesses to help you see what it takes.
Here's the full list:
1. Start a white label landing page building service
White label landing page builders allow freelancers, web studios, and agencies to use tailored solutions to build landing pages for different customers under their branding.
A white label landing page builder gives the user complete control over the campaign branding and delivers beautiful pages optimized for conversion. To start with white label landing page building, find a platform and signup to access the wide range of business features.
Some feedback is given to the Unicorn Platform. There are x100 more testimonials lol, but I’m too lazy to sort it and make it public
2. Start a web hosting service
White label web hosting or reseller hosting is the ability to re-sell another hosting company’s servers. The hosting service provider allows a white label reseller to take their platform and add their branding to offer the service to their customers.
A white label hosting reseller licenses existing technology, rebrands it to match the company’s logo and colors, and offers the service to their clients.
Hi, I’m Jerry Low, and I’ve been in the Affiliate Marketing and SEO consultancy business since 2004. I own and operate several websites with a small team, including WebHostingSecretRevealed, HostScore, and HideandSeek. Together, they attract over 700,000 visitors each month.
One of our sites gets close to 4 million sessions and 6 million pageviews in 1H 2021
3. Start a white label SaaS platform
A White Label SaaS is a pre-built software application that can be purchased and customized. Buyer businesses can rebrand, customize, reprice and resell it under their brand name.
Some advantages of buying white label Saas:
- No need to spend much time on trial and error.
- Don't have to spend on the expensive development costs involved in the creation
- You can offer a full range of services, instead of just one thing
- You get access to a proven product with a proven track record.
- You can customize the software any way you want
Hey guys! I am Akhil Nair, the co-founder of Parzenn Partners. We are a management consulting firm focused on the small and mid-sized businesses.
Ever since we launched this product a month ago, we have had over 50 businesses take the free assessment test and have 4 paying clients who have taken the paid in-depth analysis test & a couple of them hired have hired us as consultants to resolve some of their immediate red-flags. We have made $23,000 so far on this product over the past month.
4. Start a phone case business
With the number of mobile phone users increasing, there are opportunities for accessory makers such as phone case manufacturers to make a profit. Building a business around making and selling phone cases is relatively easier to produce. You can print labels on-demand, starting with a lower risk, or buy them in bulk and sell them online.
The global mobile phone protective cover market is expected to reach 75.62 billion in the next few years.
Phone protective covers often make a statement and reflect a person’s social and cultural preferences. Phone case manufacturers take advantage of such considerations and keep their products relevant and up-to-date to attract a more extensive customer base.
Remember, as with any industry with a low entry barrier, there will be competition. Therefore, you must study customers’ tastes and preferences and offer customized phone cases.
Hi, I’m Andrew Moore, the founder, and designer at Felony Case, a Toronto based company designing unique iPhone cases. I founded Felony Case in 2012, and since then we’ve created several flagship iPhone case designs.
5. Start a pet accessories business
With the increasing number of pet owners globally, the pet accessories market is booming. Pet accessories include items that promote the health and wellness of pets and improve pet handling. Examples of pet accessories include pet treats, toys, collars and tags, leashes, pet beds, food and water bowls, poo bags, clothing, costumes, etc.
To start a pet accessories business, market research and focus on the highly demanded pet products.
My name is Jackson Cunningham and I’m the founder of tuft + paw. We’re a modern brand for cat people.
This year, we raised 2M dollars from some very well-known investors including Alexis Ohanian (founder of Reddit).
6. Start a hair product line
Starting a hair product line can be a fun and profitable way to build a new income stream. It's also fairly easy, as long as you plan it out (and maybe do a little bit of market research before creating your sales funnel). There's a reason we often talk about trends in hip-hop and pop culture when we talk about hairstyles — they often have a lot to do with advancements in the hair product industry. The industry is expected to grow to 102 billion dollars by 2024.
Hi! My name is Mikey Moran and I am one of the owners of Private Label Extensions. We started this company a little over 5 years ago to create another option for women looking for amazing quality hair and entrepreneurs looking to get into the hair industry.
We’ve made a lot of mistakes during our business journey but have learned from them all and have seen an increase in business. We went from selling a few thousand dollars a month to over $650,000 monthly and even had a $1,000,000 month. One of our biggest accomplishments was being ranked #278 of the fastest-growing companies by Inc Magazine for 2018.
7. Start a drinkware brand
A drinkware brand sells home and houseware products like cups, koozies, mugs, and other drinking accessories. If you've decided to try and create a business selling drinkware, there are certain things you need to know. You can do it from the comfort of your own home. You can get started for free, avoiding the hefty cost of setting up a brick-and-mortar shop. And if you take advantage of the right marketing strategies, you could be on your way to making money within a few weeks. The demand for custom-branded drinkware in the workplace has increased substantially over the past decade.
Hello, my name is Dylan Jacob and I am the founder of BruMate, AKA, The Dehydration Company. We are a unique insulated drinkware brand with a sole focus on the adult beverage community.
I launched our first product line in November 2016. We did $250,000 in sales from November-December 2016, 2.1M in sales in 2017, and we are now doing over 1.1M/mo in sales, in over 1000 retailers nationwide, and are on track to do 20M this year with roughly 35-45% bottom line depending on our ad-spend.
8. Start a supplements company
A supplement business makes money by selling dietary supplements, vitamins, protein powders, and health foods to customers.
These products are often sold directly to customers or through distributors and retailers.
Your target customers will likely include fitness enthusiasts, health-conscious individuals, wellness influencers, and those who prioritize their nutrition daily.
Starting a supplement brand is becoming increasingly popular because it's relatively inexpensive, and you can run the business from your home.
My name is Nick Bare and I own Bare Performance Nutrition. We are a sports nutrition and health supplement company based out of central Texas, just about 20 minutes north of Austin.
I built the brand while working as an active duty Soldier, sleeping very little and working very much. Bare Performance Nutrition has always specialized in sports performance (pre-workout, pump enhancers, whey protein, BCAAs) but is now adding to the line of health supplements (greens superfoods, red superfoods, multi-vitamin, joint support) due to the increased demand and popularity from the current customers. The flight is our flagship product (pre-workout) which launched the brand in 2012 and has been one of our fastest moving products to date.
9. Start a white label coffee business
Would you like to start your coffee brand but lack the capital to purchase coffee roasting machines?
All hope is not lost yet!
The simplest and cheapest way to sell your branded coffee is through a white label agreement. To start, identify a reliable coffee roaster, subscribe to become their reseller, and instruct them how you would want your branded coffee.
Quite simple!
You can start selling your coffee brand to the target audience through your eCommerce website or a dropshipping solution.
The advantage of a white label coffee brand is that you do not need to take a huge loan to buy coffee roasting equipment, nor will you have to invest in branding or packaging, as some coffee roasting companies already provide the service.
10. Start a white label fitness apparel business
A fitness apparel business sells fitness clothing, accessories, and other health and exercise products.
A white label fitness apparel business will manufacture custom gym clothes so that the retailers add their brand and logo and choice of pattern to make unique fitness apparel.
Fitness apparel is in demand and can be a great investment. If you are in the clothing design industry and looking to start a business in the fitness industry, you may consider a white-label fitness clothing line.
I’m Elgin Mones, a.k.a. Infinite Elgintensity, an attorney by day, and a YouTube roaster by night. In 2014, several of my fitness comedy videos went viral, which caused my subscriber count to skyrocket. That same year, I branched out from making YouTube videos to selling gym apparel with designs and slogans based on my dark sense of humor and love of video games.
I’m best known for my “Arm Day” design, which multiple social media influencers have tried to profit from without my permission over the years; in 2018, I sent multiple DMCA takedowns and even sued someone over it. I make enough money to quit my job as a lawyer, but I prefer to keep YouTube and related ventures as a side gig. I don’t like depending on speech-suppressing video streaming platforms and social media sites for my income, and being funny on a schedule sounds like torture.
11. Start a children's clothing business
The children's clothing business has grown rapidly over the last few years, and in 2022 was valued at $263.30 billion.
Starting a children's clothing business gives you the opportunity to be your own boss while working in a field you enjoy. While you have to be prepared to work long hours and put in lots of hard effort, it can be extremely rewarding if successful.
Hello, I am Charles Carette, CEO & Co-founder of Bambox. We developed the first monthly subscription-based ecommerce for baby essentials combined with a virtual assistant to guide new parents throughout their baby’s first 3 years. We operate in Buenos Aires, Argentina.
12. Start a stationery business
A stationery business sells stationery products such as paper goods, notebooks, greeting cards, and envelopes.
The best part about starting a stationery business is that it's relatively easy and inexpensive to get started.
Since there are so many different types of products available in this industry, there are endless opportunities for creativity, customization, and expansion.
You could even start out small by selling your products on Etsy or eBay before opening up an actual storefront.
Hi, I’m Jess. I’m 34 years old from Tasmania, Australia. I started Chasing Planner Peace back in 2015 when I was pregnant with my third child. Originally we were based on Etsy and only sold planner inserts, however, we’ve now turned into a one-stop planner shop that caters to seasoned “planner addicts” who want to add to their planners, and also planner newbies who love the fact our shop is the only store in Australia you can custom build your own ring planner style planner.
Over the past few years, we’ve really expanded our range to not only offer planners and inserts, but also planner dashboards (beautiful cover pages), dividers, notepads, stationery items and more. We also recently started our subscription box service where every two months customers can receive a “Planner Peace Box” which is full of planner and self-care goodies. We have so many more plans for new products in 2020.
13. Start a white label accounting business
A white label accounting firm offers a full range of day-to-day accounting services, including drafting reports, auditing, inventory management, tax preparation, etc.
Accounting firms turn to the white label accounting service when their workload is too big. The white label accounting form allows the service user to customize the application to meet their accounting requirements.
14. Start a white label email marketing service
A white label email marketing tool removes existing branding and customizes its dashboards to a certain extent. Typically, the idea is to allow the agency to provide email marketing services through an existing platform rather than build its software solutions.
The agency will pay a fee to access the service and earns profits by reselling the services at a higher cost to the end user.
My name is Lars Helgeson and I am the founder of GreenRope, a CRM and marketing automation platform. Our company started in 2000 as an email marketing SaaS and in 2008 decided to focus on the challenges that businesses face in managing sales, marketing, customer service, and operations.
GreenRope has over 1,000 customers in over 20 countries, ranging from startups to universities and municipalities.
15. Start a white label marketing automation business
Businesses that do not want to own an internal marketing department are turning to market agencies that can help to deliver digital marketing services. To save time and resources and to deliver superior service, the marketing agencies engage a white label marketing platform, subscribe to their tool, rebrand it, and resell the marketing tool.
A white label marketing software eases the most time-consuming marketing tasks like data analytics, social media posts, email marketing, reports generation, etc.
The agencies add their branding to the software and sell the services as if they develop themselves. With the increased demand for digital marketing services and market analytics, starting a white label marketing tool can be a profitable business.
Hello, my name is Veronica Baljak, and I am excited to share my story with you. I am the co-owner of Yes to Brand and a big-time manifestor. I believe all people can get what they want if they see and believe in it. Our Agency helps people start or improve various types of online businesses, from dropshipping, and drop servicing/white labeling, to full-blown affiliate marketing websites and more.
16. Start a white label graphic design
A white label graphic design company is an ideal product for marketing agencies that are not large enough to support an in-house graphic designer. Therefore, the agency contracts graphic design work to the white label supplier.
According to statistics, the graphic design services market will surpass $10 billion in the next few years. If you have a passion for graphic design but are not yet ready to build your in-house graphic design tools and resources, white label graphic design can be the best deal.
To start, choose a white label design provider and focus on developing the designs. The top graphic design services to resell include white label logo design, business card design, Ad design, etc.
17. Start an essential oils business
Essential oils can be a lucrative business. However, you must invest in the necessary oil extraction tools and equipment. If you are interested in selling essential oils, you may consider a white-label actual oils business.
Under a white label agreement, your package and label essential oils by another company with your logo and brand name. To start an essential oils white label business, identify a reliable oil supplier and complete the customer application form. Then, place the minimum order, repackage the products, and resell.
I am Nabiulla. I manage RealDrop Natural Oil, along with my IT recruiting and web development company SkyllsSolutions.
18. Start a LED lights business
Lighting accounts for approximately 10% of the electricity usage in households and commercial premises. To cut utility bills, homeowners and commercial establishment owners are using LED lighting, a trend that will keep rising.
According to experts, the LED lighting market will grow at a CAGR of 14.25% over the next few years, reaching the $160 billion mark.
If you are passionate about electrical lighting solutions, you may consider starting an LED lighting. To start, you can start producing LED lights or start a white label business.
Greeting my fellow Earthlings! My journey begins with me being suicidal in 2019, depressed in 2020, hypnotized for success in April 2021 to launching Dermabeam in September 2021 to tackle the $100B skincare industry and ultimately a $10T healthcare industry.
19. Start a white label delivery app business
In recent times, technology has changed how we shop. Consequently, there is a high demand for parcel delivery services. To ensure efficient service delivery and to provide customers an excellent service, parcel delivery companies turn to software agencies to develop customized delivery apps.
Coding a complete delivery app can be expensive, especially for an agency that is just starting a business, and take a long time to deliver the complete solution Thus, the agencies consider the white label model.
A white label delivery app is a customizable software that allows catering to all delivery demands. The software agency finds a customizable delivery app and signs a white label arrangement with the software owners.
Since the app is pre-configured, it takes less time to set up and offer the functionalities needed by the end users.
We are Rahul Sharma (CEO) and Shivangi Sharma, the co-founders of the globally acclaimed, service-based app and web development company, Appscrip.
We have received several awards and recognitions from Deloitte, Clutch, Good firms and bagged contracts from big names like ForeTees LLC, Byjus, Reliance JIO, Deutsche Bank, Tata Steel, Cairn, Coke, Harvard Medical, etc. With Appscrip generating an average monthly revenue of $2,50,000, we are more than hopeful that our company will see a brighter future ahead as a global technology provider.
20. Start a white label content creation business
With hundreds of startups opening almost daily, the demand for white label content creation services is also increasing.
A white label content creation is where a freelancer or a content writing agency produces content you publish as your own. When done right, white label content creation can be profitable and saves you time while helping you solidify your position as an industry expert.
To start a white label content agency, look for a platform that matches your needs and request for content. You may need to customize the content before submitting it to the client.
I am Harshala Chavan from Mumbai India - a maker, community-builder, and writer in the publishing and content industry.
Today, Merrative can provide on average USD 200 worth of projects to our talent. We generate on an average USD 1500 per month in marketplace transactions and are hungry to scale up!
21. Start a white label lead generation business
Are you looking for a fast way to launch a lead generation business? Let’s face it! Coding an in-house lead generation software can be expensive and take longer to deliver your customers' desired solution.
With white label lead generation software, you can deliver a customized solution at a lower cost, and within a day, you can package and deliver a product that would take weeks to develop. A white label business allows freelancers, agencies, and bloggers to expand their income by offering multiple in-house solutions without needing to hire coders.
To start a white label lead generation business, find a software company and signup to become a partner. Then, customize and repackage the modules to the end user’s liking.
Hello, my name is Navneet Kaushal, founder & CEO of PageTraffic. In 1999 while finishing my MBA, I started another small firm on the side that quickly became profitable after only two short years of operation.
With this newfound success and ample knowledge in internet marketing thanks to all the magazines in my college library; PageTraffic was born in 2002 with an office solely located in India at its inception, but expanded into the USA soon thereafter due to its immense growth rate within the first year, after being open year-round!
22. Start a white label CRM business
Are you looking for a fast and effective way to start selling your own CRM & marketing automation system? The white label business model is a proven way to deliver customized CRM solutions to your customers quickly and efficiently.
To start, identify a white label CRM company that offers a customized solution for all small business clients. Sign up for the white label agreement, add your logo and branding, and start reselling the service.
My name is Lars Helgeson and I am the founder of GreenRope, a CRM and marketing automation platform. Our company started in 2000 as an email marketing SaaS and in 2008 decided to focus on the challenges that businesses face in managing sales, marketing, customer service, and operations.
GreenRope has over 1,000 customers in over 20 countries, ranging from startups to universities and municipalities.
23. Start a white label stainless steel water bottles business
A white label water bottles business purchases custom bottles from a manufacturer at a wholesale price and adds their logo on the water bottle.
If you want to start a water bottles/tumblers business and sell them on the online market, a white label arrangement is the most straightforward approach. Find a white label water business company and sign up a contract so that they produce the water bottles.
I and my husband Mr. Chirag Visaria are the founder and director of the brand PDD Falcon. I am an IT professional, turned into a woman entrepreneur leading the family legacy and aspiring to manifest my expertise in the 35-year-old family business.
The brand began with a small t.o. of 10 l in the first year. But today we stand at a forecast of 12 cr and above for f.y. 2022-23 with the company valued at 25Cr. It’s purely due to the support of our channel partners. Before the closing of this financial year, we shall expand our offline network to 60 distributors reaching out to more than 8000 dealers. More sales are expected to come from export avenues.
24. Start a white label reporting tools business
A white label reporting tool is software provided unbranded to a reseller. The reseller company rebrands and sells as if it were its reporting tool.
In most cases, a white label reporting tool is sold as a SaaS product where the company using the software is renting or leasing under a monthly or annual subscription.
With a white label reporting tool business, the reseller offers the tool to its clients without investing in development. The deployment is much faster than when the company was to hire its developers to do the product.
25. Start a white label social media monitoring software
A white label social media monitoring tool is software provided unbranded to a reseller. The reseller company rebrands and sells the social media monitoring tool as if it were its own.
If you start your own social media management tool, you can choose to rent or lease the tool under a monthly or annual subscription.
With a white label social media monitoring business, the reseller offers the tool to its clients without investing in its development. The deployment is much faster than when the company was to hire its developers to do the product.
Stephane Guérin is the creator of DashThis, an automated marketing reporting tool created to help marketers save hours of work and create their reports in the blink of an eye.
Stéphane, an IT nerd and entrepreneur, was motivated to develop DashThis by his struggles with monthly reporting at his digital agency.
Since Stephane founded DashThis, he has shifted his attention to the strategic side of the company.
This automated reporting tool was built to help marketers save hours of strenuous work to make the reports in no time.
Read the full story on ideamensch.com ➜
26. Start a tote bags business
A white label tote bags business is where you order unbranded tote bags from a wholesaler, put your brand logo and resell them as if they were your own. You could request the manufacturer to customize the tote bags, so they fit your target market.
With a white label tote bags business, you do not worry about the tedious manufacturing process. All you do is market the tote bags to your target customers. Therefore, you can maximize your profits by negotiating discounted rate from the manufacturer.
27. Start a white label food delivery app
Nowadays, people prefer ordering food online rather than cooking at home. The trend has created a high demand for food delivery apps.
Are you interested in starting a food delivery app and selling it to restaurants and food delivery people?
Coding your food delivery app could take weeks, if not months. The white label food delivery app could be a much more convenient and cheaper option. A white label food delivery app is software provided unbranded (by the software developer) to you as the reseller. You rebrand the application and sell it to restaurants and food delivery companies as if it were your developed software.
With the white label food delivery app, you can choose to rent or lease the tool under a monthly or annual subscription.
28. Start a white label laundry app business
Over the past decade, the demand for laundry and cleaning services has recorded strong growth in the residential, commercial, and industrial sectors.
If you are interested in investing in a laundry-related business but not sure where to start, you could consider reselling a white label laundry app.
The laundry app is used by service companies, dry cleaners, and laundry pickup/delivery service providers. The app allows users to track orders, book laundry services, receive or make payments online, etc.
The easiest and most convenient way to launch a laundry app without spending weeks or months coding and prototyping is through a white label agreement. To start, you find a software developer willing to resell their unbranded software, add your brand logo or the customized client’s logo on the software, and sell to users.
29. Start a white label e-commerce service
White label eCommerce is an unbranded virtual store platform ready to use and can also be resold to other brands.
Ideally, the white label eCommerce allows agencies and freelancers to outsource a ready-to-use eCommerce store, brand it, and sell it to a client.
Therefore, the agency or freelancer does not need to hire a coding expert or wait for weeks to have the virtual store platform ready. Instead, they buy the unbranded virtual store, apply a bit of tweaking and sell it to the clients.
My name is Juho Makkonen. I'm the CEO and one of the co-founders of Sharetribe.
Today our software powers more than 1000 marketplaces in 70+ countries.
How do I start a white label brand?
A white label brand is a generic product that is produced by one company and then sold under another company's brand.
White label brands are often found in industries where the products are commoditized and there is little differentiation among the various brands. For example, many private label food products are sold in supermarkets.
In order to start a white label brand, the first step is to find a manufacturer who is willing to produce your product.
The next step is to develop your own branding and packaging for the product.
Once you have procured the product and designed your packaging, you will need to find a retailer who is willing to sell your product.
Many retailers are open to selling white label products as long as they meet certain quality standards. By following these steps, you can start your own white label brand.
What are white label opportunities?
A white label opportunity is a business arrangement where one company provides a product or service to another company, which then brands the product or service as its own.
White label opportunities are often used in the software and technology industries, but can be found in other sectors as well. One advantage of white label arrangements is that they can provide a way for companies to enter new markets quickly and with minimal investment.
For example, a company that specializes in developing software for accountants could create a white label version of its software for real estate agents. The real estate company would then be able to offer its customers a turn-key solution that includes the software, along with training and support.
White label arrangements can also be beneficial for companies that want to focus on their core competencies. By outsourcing non-essential functions to specialized providers, companies can reduce costs and free up resources to invest in areas that are more critical to their success.
Is white label a good idea?
The white label option has become increasingly popular in recent years as more businesses look for ways to cut costs and save time.
But is white label a good idea? Let's take a closer look.
A white label product is one that is produced by one company but sold under another company's brand. For example, a clothing company may have its shirts manufactured by a separate company and then sell them under its own brand name.
There are several advantages to this arrangement.
First, it can save the cost of manufacturing the product oneself.
Second, it can save time by allowing the company to outsource production to a specialist manufacturer.
Finally, it can allow the company to focus its resources on other areas, such as marketing and sales.
However, there are also some potential drawbacks to consider.
First, white label products may be of lower quality than products that are manufactured by the company itself.
Second, the company risks losing control over the product and how it is presented to customers.
Third, there is a danger that the company could end up being seen as a mere reseller of other companies' products, rather than as a producer in its own right.
Ultimately, whether or not white label is a good idea depends on the individual company's circumstances and objectives.
Hey! 👋 I'm Pat Walls, the founder of Starter Story.
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