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5 White Label Email Marketing Service Success Stories [2023]

5 White Label Email Marketing Service Success Stories [2023]
Start A White Label Email Marketing Service

A white label email marketing tool removes existing branding and customizes its dashboards to a certain extent. Typically, the idea is to allow the agency to provide email marketing services through an existing platform rather than build its software solutions.

The agency will pay a fee to access the service and earns profits by reselling the services at a higher cost to the end user.

Here are some real life success stories of starting a white label email marketing service:

1. GreenRope ($1.92M/year)

Lars Helgeson (from San Diego, California, USA) started GreenRope almost 15 years ago.

$160K / month
1 founders / 15 employees
San Diego, California, USA

Case Study

My name is Lars Helgeson and I am the founder of GreenRope, a CRM and marketing automation platform. Our company started in 2000 as an email marketing SaaS and in 2008 decided to focus on the challenges that businesses face in managing sales, marketing, customer service, and operations.

GreenRope has over 1,000 customers in over 20 countries, ranging from startups to universities and municipalities.


2. SharpNet Solutions, Inc ($4.2M/year)

Chris Sharp (from Fort Collins, CO) started SharpNet Solutions, Inc over 24 years ago.

$350K / month
1 founders / 39 employees

Case Study

Hello! I’m Christopher Sharp and in 1998, I launched a digital marketing company named SharpNet Solutions. SharpNet originated as a search marketing company, specializing in SEO and PPC service, which remain our flagship products today. Over time, our service portfolio grew to also include Social Media Management and Website Design.

We are focused outwardly to provide an uncommonly good experience for our clients, with a considerable effort toward customer satisfaction, and bottom-line results. We are focused inwardly to provide an exceptional work environment and a strong work-life balance. Because people spend 1/3rd of their lives at work, we do our best to make that investment of one’s time well worth it.


Learn more about starting a white label email marketing service:

Where to start?

-> How much does it cost to start a white label email marketing service?
-> Pros and cons of a white label email marketing service

Need inspiration?

-> Examples of established white label email marketing service

Other resources

-> White label email marketing service tips

4. Electric Sauce ($90K/year)

Sean Gee and Sean Barnett (from Houston, TX, USA) started Electric Sauce about 2 years ago.

$7.5K / month
2 founders / 0 employees

Case Study

Hey, we’re the Sean’s - Sean Gee and Sean Barnett. We started Electric Sauce, which is a data-driven, retention-focused, email marketing agency. Well, micro-agency since it’s just the two of us. But we like to think of ourselves as the sauce that businesses need to enhance their revenue and build loyal customers. Who doesn’t love some sauce on their food? We’re the digital sauce.


Pat Walls,  Founder of Starter Story
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