7 White Label Email Marketing Service Success Stories [2024]

Updated: November 19th, 2023
Start A White Label Email Marketing Service

A white label email marketing tool removes existing branding and customizes its dashboards to a certain extent. Typically, the idea is to allow the agency to provide email marketing services through an existing platform rather than build its software solutions.

The agency will pay a fee to access the service and earns profits by reselling the services at a higher cost to the end user.

Here are some real life success stories of starting a white label email marketing service:

1. GreenRope ($1.92M/year)

metrics for our business are our customer satisfaction and retention rates, which remain consistently high. We currently have over 1,000 customers in over 20 countries, ranging from startups to universities and municipalities. Moving forward, we plan to continue evolving and improving our platform to meet the changing needs of businesses and provide even greater value to our customers.

How much they make: $1.92M/year
Current team size: 15

article

On Starting A $160K/Month CRM & Automations Company After A US Air Force Career

GreenRope, a self-funded CRM and marketing automation platform with over 1,000 customers in 20 countries, was built organically and focused on creating a positive, customer-centric culture without outside investment, with an all-in-one interface solving challenges in managing sales, marketing, customer service, and operations.

About
Lars started GreenRope almost 16 years ago
Revenue
Lars grew the business to $160K/month
Read by 11,066 founders

2. SharpNet Solutions, Inc ($4.2M/year)

SharpNet Solutions was founded in 1998 by Christopher Sharp, a chemical engineer who wanted to secure his family's future. After self-training in website building, he realized the potential of internet marketing and launched his own company. Today, with a team of 38 talented members, SharpNet generates over $4 million in annual gross sales, offering SEO, PPC, social media management, and website design services with a strong focus on customer satisfaction.

How much they make: $4.2M/year
How much did it cost to start: $200
Current team size: 39

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I Taught Myself How To Build Websites & Now My Agency Makes $4.2M/year

This case study is about Christopher Sharp, who founded digital marketing company SharpNet Solutions, which employs 38 people and has gross sales of over $4 million/year, and focuses on customer satisfaction and producing bottom-line results.

About
Chris started SharpNet Solutions, Inc over 25 years ago
Revenue
Chris grew the business to $350K/month
Costs
It cost Chris $200 to start the business
Read by 3,629 founders

So... can you actually make money with a white label email marketing service?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

3. Electric Sauce ($90K/year)

The founders initially started as Shopify developers but quickly realized the need for email marketing strategies in the eCommerce space. They used Upwork as a platform to find clients and focused on providing valuable services at reasonable prices. Their dedication to simplicity and accountability helped them attract and retain customers, with their main client being acquired through Upwork.

How much they make: $90K/year
How much did it cost to start: $2K
Current team size: 0

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From Freelancing On Upwork To Building A $90K/Year Email Marketing Business

Electric Sauce, a data-driven, retention-focused, email marketing micro-agency founded by two Seans, generates $12,500 a month through pricing their services from $3,500 to $5,000 for established brands, and $1,500 to $2,500 for startups through patient learning, frugality, simplicity, extensive outreach on Upwork, and utmost accountability while using tools like ClickUp, and exposure to thought leaders on YouTube and courses like Klaviyo and Smart Marketer.

About
Sean started Electric Sauce about 3 years ago
Revenue
Sean grew the business to $7.5K/month
Costs
It cost Sean $2000 to start the business
Read by 3,821 founders

So... can you actually make money with a white label email marketing service?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

4. Yes To Brand ($132K/year)

Veronica Baljak, the co-owner of Yes to Brand, started her online business journey by building dropshipping stores for herself, family, and friends. Through networking, sharing her knowledge in blogs and on social media, and becoming a motivational dropshipping influencer, Veronica gained a dedicated following and decided to create Yes to Brand, an agency that helps people start and improve their online businesses. With sales averaging $11,000 per month, Veronica's positive mindset and passion for manifesting success have led to rapid growth and opportunities for collaboration.

How much they make: $132K/year
How much did it cost to start: $7K
Current team size: 3

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How This Dropshipping Influencer Started A $11K/Month Agency

Dropshipping entrepreneur Veronica Baljak shares how her agency, Yes to Brand, helps people start and grow their online businesses, averaging $11,000 in monthly sales just three months after launching by focusing on positive mindset, collaboration, and transparency with customers.

About
Veronica started Yes To Brand over 1 year ago
Revenue
Veronica grew the business to $11K/month
Costs
It cost Veronica $7000 to start the business
Read by 2,122 founders