A supplement business makes money by selling dietary supplements, vitamins, protein powders and health foods to customers.
These products are often sold directly to customers, or through distributors and retailers.
Your target customers will likely include fitness enthusiasts, health-conscious individuals, wellness influencers, and those who prioritize their nutrition daily.
Starting a supplement brand is becoming increasingly popular because it's relatively inexpensive to start, and you can run the business from your own home.
Here are some real life success stories of starting a supplements company:
1. Bare Performance Nutrition ($30M/year)
Nick Bare (from Austin, Texas, USA) started Bare Performance Nutrition over 10 years ago.
My name is Nick Bare and I own Bare Performance Nutrition. We are a sports nutrition and health supplement company based out of central Texas, just about 20 minutes north of Austin.
I built the brand while working as an active duty Soldier, sleeping very little and working very much. Bare Performance Nutrition has always specialized in sports performance (pre-workout, pump enhancers, whey protein, BCAAs) but is now adding to the line of health supplements (greens superfoods, red superfoods, multi-vitamin, joint support) due to the increased demand and popularity from the current customers. The flight is our flagship product (pre-workout) which launched the brand in 2012 and has been one of our fastest moving products to date.
2. Bey Moss ($1.2M/year)
Nick Bey (from Chicago, IL, USA) started *Bey Moss * over 2 years ago.
I’m Nick Bey and I run Bey Moss, an e-commerce platform that sells products infused with Chondrus Crispus or, better known as, sea moss. Our flagship product started with sea moss gel, which was used as a food additive. Our customers are men and women concerned about their health and using beauty products that are safe for your skin.
Bey Moss started on January 1, 2020, and has made over $800,000 to-date with less than $10,000 overall in ads. Our customers realize that they are investing in their health when they consume our products.
3. De Novo Nutrition ($240K/year)
Ben Esgro (from Archbald, Pennsylvania, USA) started De Novo Nutrition over 9 years ago.
My name is Ben Esgro, I am the founder and co-owner of De Novo Nutrition. We sell a line of dietary supplements, which started back in 2011 as a labor of love and curiosity.
Our largest core market is in the fitness industry, predominantly with powerlifters and bodybuilders. However, our products have been formulated for a universal application all the way from study and work performance to high intensity physical performance. As a case in point, many of our customers use Utopia to improve their work efficiency or as a coffee replacement. This is, in fact, exactly what it was designed for.
4. Supergreen Tonik ($900K/year)
Adam Wright (from ) started Supergreen Tonik about 3 years ago.
Hi, my name is Adam Wright and I am the founder of SuperGreen TONIK. We develop a greens powder that contains 38 superfood nutrients, adaptogenic herbs, vitamins, and minerals.
Our target is 7-figures for our 2nd year, which we believe is very achievable.
5. Pilly Labs ($66K/year)
Ronell Firouz (from Los Angeles, California, USA) started Pilly Labs over 3 years ago.
Hey everyone! My name is Ronell and I’m the founder of Pilly. We’re a health and wellness company focused on making all natural, herbal based supplements for a modern demographic. That means products with kick ass packaging, top quality all-natural ingredients, and formulations geared towards conditions you actually care about.
In terms of startups, we’re probably as new as they come. Although it took nearly 9 months to get to this point, we finally launched about a month and a half ago and are generating right around $5K in revenue per month. But I think the craziest part of this story is that I did all of this while holding down an 80 hour a week job…
6. VADE Nutrition ($6M/year)
Joe Johnson (from East Lansing, Michigan, USA) started VADE Nutrition over 6 years ago.
My name is Joe Johnson. Along with my wife Megan, we are the founders of VADE Nutrition.
When we started we were only selling through our website, and now we are pretty much everywhere you shop online, and soon to be all over the country in retail. In the last 5 years of launching VADE you can find us on many e-commerce shops, a Shark Tank pitch ending in a successful deal, coming soon to large in-store brands and expanding our product line!
7. Lost Empire Herbs ($3.36M/year)
Logan Christopher (from Kansas City, MO, USA) started Lost Empire Herbs over 10 years ago.
I’m Logan Christopher, co-founder, and CEO of Lost Empire Herbs. We’re an ecommerce business in the herbal supplement space. We specialize in high-quality herbs from across the world that help people in different aspects of health and performance, most notably hormone support.
And it seems to be working! We’ve gone from starting the business on a table top to being in the mid-seven figures in revenue.
8. Natural Stacks ($2.4M/year)
Benjamin Hebert (from Seattle, Washington, USA) started Natural Stacks about 9 years ago.
Hi, I’m Benjamin Hebert and I’m the co-founder of NaturalStacks.com. We’re a rapidly growing supplement company that specializes in brain health.
Our flagship product CILTEP is a patented nootropic formula (a unicorn-like event in the supplement industry). We’ve funded three different clinical trials and have been able to build an incredible brand built on transparency and trust.
9. Jigsaw Health ($12M/year)
Patrick Sullivan Jr. (from Scottsdale, Arizona, USA) started Jigsaw Health over 17 years ago.
My name is Patrick Sullivan Jr. I’m the Chief Entertainment Officer (CEO) and co-founder of Jigsaw Health, a dietary supplement company that my dad and I started together in 2005, and then “re-booted” in 2015.
As such, we’ve grown 181% in the past 5 years with 80% of our revenue coming direct-to-consumer via JigsawHealth.com, Amazon, Walmart.com, etc. And 20% of our revenue from healthcare professionals who carry Jigsaw Health products in their clinics.
10. Dioxyme ($840K/year)
Marc Schneider, MD and Bennett T. Schneider (from Fort Myers, FL ) started Dioxyme over 6 years ago.
Hi guys, we are Marc and Bennett Schneider, father and son co-founders of Dioxyme (btw it is pronounced Dye-Oh-Zyme) and we manufacture and distribute DTC and B2B, small-batch, craft, nutritional supplements.
When Bennett hung up the skates after several years of pro hockey, the two decided to start Dioxyme to provide the most effective products on the market… one’s that actually work.
11. Ayo Supplements ($60K/year)
Paul Sciortino (from Chicago, Illinois, USA) started Ayo Supplements almost 3 years ago.
My name is Paul Sciortino, I am the founder of Ayo Supplements and we sell Matcha Boost, the best matcha tea supplement you will find on the market. It’s a simple
Since launching the company about 5 months ago, we’ve reached customers in over 100 cities across the country. Recently we became “Amazon’s Choice” for Matcha Pills.
12. Doppeltree ($840K/year)
Tony & Faye Ouyang (from San Francisco, California, USA) started Doppeltree almost 5 years ago.
Hey everyone, we’re Tony and Faye, a husband-wife duo at Doppeltree, an all-natural self-care product company in SF that helps people take a moment out of their day to look and feel better. A little over 6 months ago we started making enough profits that Tony decided to leave his full-time marketing exec position at a fintech startup to focus on the business.
We started earning revenue in December 2017 (the month we launched), but it wasn’t until July 2018 (two months after we launched our eye masks) before we started consistently selling $1,000+ per week. We became cash flow positive (total net income > total costs) around October 2018. We currently average around $40,000 in revenue per month, with 40-50% net profit, depending on how much we spend on paid ads.
13. Tomo Labs ($12K/year)
Margaret Morse (from New York, NY, USA) started Tomo Labs over 5 years ago.
My name is Margaret Morse and I studied Molecular, Cellular, and Developmental Biology at Yale University. I teamed up with Liam Mcclintock, a D1 athlete with experience and expertise in nutritional supplements, to develop Tomo (previously known as Mentis), a post-alcohol recovery supplement.
Our customers span all ages but primarily consist of those between the ages of 25 and 45. With limited marketing, we sold over $45,000 of our product in its first week on the market.
14. CandyCan ($180K/year)
Krik Angacian (from New York, USA) started CandyCan about 1 year ago.
Hi, I’m Krik I’m the co-founder and CEO of Protes Protein Snacks and as you can guess… we make protein snacks : )
Today it’s crazy to think you can find our products in +10,000 retailers nationwide.
15. Heights ($6M/year)
Dan Murray-Serter (from London, UK) started Heights over 2 years ago.
I’m Dan, and I’m the co-founder of Heights- a ‘braincare company’. WTF is braincare? Yes indeed, that’s what we thought too, which is why we set out not just to build a brand, but a whole category…and it’s starting to work.
Best of all - we’re one of the world’s few B Corps, so we know we are having a positive impact on the planet and society.
Hey! 👋I'm Pat Walls, the founder of Starter Story.
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