12 Hair Product Line Success Stories [2023]

Updated: July 23rd, 2023
Start A Hair Product Line

Starting a hair product line can be a fun and profitable way to build a new income stream. It's also fairly easy, as long as you plan it out (and maybe do a little bit of market research before creating your sales funnel). There's a reason we often talk about trends in hip-hop and pop culture when we talk about hairstyles — they often have a lot to do with advancements in the hair product industry. The industry is expected to grow to 102 billion dollars by 2024.

Here are some real life success stories of starting a hair product line:

1. Private Label Extensions ($7.8M/year)

Mikey Moran (from Atlanta, Georgia, USA) started Private Label Extensions over 10 years ago.

$650K / month
2 founders / 20 employees
Atlanta, Georgia, USA

Case Study

Hi! My name is Mikey Moran and I am one of the owners of Private Label Extensions. We started this company a little over 5 years ago to create another option for women looking for amazing quality hair and entrepreneurs looking to get into the hair industry.

We’ve made a lot of mistakes during our business journey but have learned from them all and have seen an increase in business. We went from selling a few thousand dollars a month to over $650,000 monthly and even had a $1,000,000 month. One of our biggest accomplishments was being ranked #278 of the fastest-growing companies by Inc Magazine for 2018.


2. The Longhairs ($1.2M/year)

Chris Healy (from San Diego, California, USA) started The Longhairs almost 9 years ago.

$100K / month
2 founders / 3 employees
San Diego, California, USA

Case Study

We’re Chris Healy and Lindsay Barto, founders of The Longhairs. Our flagship product is Hair Ties For Guys™, the finest hair ties in the world, offering these and other superior products for men with long hair on our website, thelonghairs.us.

We started our business in 2014 without a following, and over four years we’ve grown our audience to 60K monthly website visitors, 20K email subscribers, and 28K YouTube subscribers, with monthly revenue of $30K.


Learn more about starting a hair product line:

Where to start?

-> How much does it cost to start a hair product line?
-> Pros and cons of a hair product line

Need inspiration?

-> Examples of established hair product line
-> Marketing ideas for a hair product line
-> Hair product line slogans
-> Hair product line names

Other resources

-> Profitability of a hair product line
-> Hair product line tips
-> Hair product line manufacturers
-> Hair product line calculator

4. Bristle Products- L. Archie Brands LLC ($6.6K/year)

Leslie Wheeler (from Detroit, Michigan, USA) started *Bristle Products- L. Archie Brands LLC * about 7 years ago.

$550 / month
1 founders / 2 employees
Detroit, Michigan, USA

Case Study

I am Leslie Wheeler, Founder of Bristle Products and Owner of Bristle Hair Shop. I have had a passion for hair and skin care products from an early age. I am the youngest of a family of 4 girls, on a tight budget growing up in Detroit, my mom allowed us to each pick our own shampoo out so we wouldn’t fight over sharing a bottle. I remember taking a long time to decide which bottle I wanted and could stand there for a long time strolling and staring at the different packaging and of course, smelling each one, doesn’t everyone do that?


5. PocketGel ($30K/year)

Nathan Failla (from Pittsburgh, Pennsylvania, USA) started PocketGel about 7 years ago.

$2.5K / month
1 founders / 0 employees
Pittsburgh, Pennsylvania, USA

Case Study

Hello to all entrepreneurs out there! My name is Nathan Failla, I am of the founder of the on the go hair care company PocketGel. The idea for PocketGel and initial groundwork started in late September of 2015 and we have been striving to style your hair while you’re on the go ever since!

Our best seller or I should say “sellers” are both the fiber pomade and pomade. We sell a near even amount of both types of styling products with pomade having less than a 5% gain over fiber pomade. We attribute the popularity of both products due to current men's hairstyle trends.


6. Plaine Products ($2.4M/year)

Lindsey McCoy (from Cincinnati, Ohio, USA) started Plaine Products over 6 years ago.

$200K / month
2 founders / 6 employees

Case Study

My name is Lindsey McCoy and I am the CEO of Plaine Products, a hair and body care products company dedicated to ridding the world of single-use plastic bottles--one bathroom at a time. We’ve replaced the standard plastic shampoo bottle, found in shower shelves just about everywhere, with a reusable, refillable aluminum one. From there, our concept is simple. Instead of tossing the empty bottles into the recycling bin, our customers return them to us. We clean, sterilize and refill the empty bottles, and then send them out again.

When my family returned to the States, I joined forces with my sister, Alison Webster, and we focused on creating a packaging revolution. Our customers, like us, are interested in a more eco-friendly lifestyle, the appeal of which is becoming broader and broader each day. So far, with our customers, we have diverted over 300,000 plastic bottles from our landfills and oceans.


7. Hairstory™ ($24M/year)

Eli Halliwell (from New York) started Hairstory™ about 8 years ago.

$2M / month
3 founders / 26 employees

Case Study

My name is Eli Halliwell and I’m the co-founder and CEO of Hairstory, a company dedicated to rethinking everything about hair in a world where the old rules no longer apply.

Our business was founded in 2015, we’ve been self-funding since raising money from friends, and we are on pace to generate $30mm in sales this year, profitably.


8. KinkyCurlyYaki ($6M/year)

Today I'm thrilled to have Vivian Kaye on the show. Vivian is the CEO of KinkyCurlyYaki, a premium textured hair extension brand for black women that grew to $6 million without paid advertising.

Not only did Vivian grow to 6 million but she did so without outside funding and bootstrapped her bus…

Vivian Kaye (from Toronto, ON, Canada) started KinkyCurlyYaki almost 11 years ago.

$500K / month
1 founders / 2 employees

Case Study
  • Vivian Kaye is the creator and CEO of KinkyCurlyYaki, a high-end black women's textured hair extension line that has grown to $6 million in sales without using paid advertising.
  • She made the decision in 2012 to start a business that offered more than just high-quality, kinky, curly, and realistic-looking textured hair extensions.
  • This brand offers a collection of 100% virgin human hair that is available in 6 textures and a wide range of coverage options to help you achieve your goal.
  • The enterprise prospered in 2013 and made around $500,000 in sales in just one year of launching.


Read the full story on thestar.com ➜

9. Urban Betty ($6.6M/year)

Chelle Neff (from Austin, Texas, USA) started Urban Betty over 18 years ago.

$550K / month
1 founders / 64 employees
Austin, Texas, USA

Case Study


11. T is for Tame ($1.44M/year)

Becky Bavli (from Nanuet, NY, USA) started T is for Tame over 5 years ago.

$120K / month
1 founders / 0 employees

Case Study

Hello! I am Becky Bavli, the founder and CEO of T is for Tame. I started the company about 5 years ago when my twins were born with hair and I couldn’t find clean products to tame it. Every morning they would wake up with their hair either standing up, in knots, or all over the place. When my husband started licking his hands to tame it, I knew there had to be a better way!


12. Luna Nectar ($600K/year)

Mia Fiona Kut (from Vancouver, BC, Canada) started Luna Nectar over 4 years ago.

$50K / month
1 founders / 2 employees

Case Study

Hi! My name is Mia Fiona Kut and I’m the founder of Luna Nectar, a line of sustainable hair density and haircare products that are kicking the stigma of women’s hair loss.

We’re sold in over 250 stores worldwide, including Canada, USA, Europe, Asia, Australia, and the Middle East; including Whole Foods, Hudson’s Bay, Healthy Planet, Detox Market, Thrive Market, and Well.ca.


Pat Walls,  Founder of Starter Story
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