8 Pet Accessories Business Success Stories [2024]

Updated: November 19th, 2023
Start A Pet Accessories Business

With the increasing number of pet owners globally, the pet accessories market is booming. Pet accessories include items that promote the health and wellness of pets and improve pet handling. Examples of pet accessories include pet treats, toys, collars and tags, leashes, pet beds, food and water bowls, poo bags, clothing, costumes, etc.

To start a pet accessories business, market research and focus on the highly demanded pet products.

Here are some real life success stories of starting a pet accessories business:

1. Tuft & Paw ($3.6M/year)

Jackson Cunningham, the founder of tuft + paw, came up with the idea for his business when he rescued a cat and realized there were no high-quality cat products available. He started by importing beautiful cat furniture and eventually launched a successful Kickstarter campaign for a modern litter box, raising over $150k. Today, tuft + paw is thriving, with monthly sales exceeding $300k and $2M in funding from investors like Alexis Ohanian.

How much they make: $3.6M/year
How much did it cost to start: $1K
Current team size: 3

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This Designer Cat Furniture Brand Does Over $300K/Month In Sales

Tuft + Paw, a modern cat brand founded by Jackson Cunningham, started as an importer of exquisite cat furniture and, after raising $150k from Kickstarter, graduated to manufacturing products, seeing sales grow to over $300k per month and now raising $2m from famed investors including Alexis Ohanian.

About
Jackson started Tuft & Paw over 7 years ago
Revenue
Jackson grew the business to $300K/month
Costs
It cost Jackson $1000 to start the business
Read by 5,708 founders

So... can you actually make money with a pet accessories business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

2. DOGPAK ($48K/year)

Devin Kelly, founder of DOGPAK, came up with the idea for his business after testing numerous outdoor K9 gear during his adventures with his dog, Thunder. Frustrated with the ill-fitting, bulky, and low-quality gear available, Devin used his knowledge as a rigger for skydiving and rock climbing to design a fresh take on dog backpacks using high-quality, lightweight materials. After conducting customer interviews and collecting around 500 email addresses, the idea for an ultralight, waterproof, and better-fitting dog backpack was validated.

How much they make: $48K/year
How much did it cost to start: $20K
Current team size: 1

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How I Built A K9 Outdoor Gear And Content Company After Travelling The World With My Pup

DOGPAK founder Devin Kelly shares his journey of creating high-quality outdoor K9 gear, including the process of building the tech pack, finding and vetting a competent factory, and selecting ideal materials, with a successful Indiegogo crowdfunding campaign and professional packaging design.

About
Devin started DOGPAK about 1 year ago
Revenue
Devin grew the business to $4K/month
Costs
It cost Devin $20000 to start the business
Read by 1,654 founders

5. Chewy

Shop Chewy for the best pet supplies ranging from pet food, toys and treats to litter, aquariums, and pet supplements plus so much more! If you have a pet-or soon will-you've come to the right place. Shop for all of your pet needs at Chewy's online pet store. FREE shipping on orders $49+, low prices and the BEST customer service!

Where they're located: Indianapolis, Indiana, USA
Website traffic: 53.2M/month

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So... can you actually make money with a pet accessories business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

7. Lee Mar Pet Supplies

Lee Mar Pet Supplies is a nationwide wholesale pet supply distributor dedicated to independent retailers, pet stores, groomers, kennels and veterinarians.

Where they're located: Indianapolis, Indiana, USA

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8. Ruffwear

Building dog gear to enhance your outdoor adventures. Trail tested & rugged dog boots, dog coats, dog harnesses, dog life jackets and much more.

Where they're located: Charlotte, North Carolina, USA

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