9 White Label Saa S Platform Success Stories [2023]

9 White Label Saa S Platform Success Stories [2023]
Start A White Label Saa S Platform

A White Label SaaS is a pre-built software application that can be purchased and customized. Buyer businesses can rebrand, customize, reprice and resell it under their brand name.

Some advantages of buying white label Saas:

  • No need to spend much time on trial and error.
  • Don't have to spend on the expensive development costs involved in the creation
  • You can offer a full range of services, instead of just one thing
  • You get access to a proven product with a proven track record.
  • You can customize the software any way you want

Here are some real life success stories of starting a white label SaaS platform:

1. Xena Intelligence ($300K/year)

Akhil Suresh Nair (from Boston, MA, USA) started Xena Intelligence over 2 years ago.

$25K / month
1 founders / 3 employees
Boston, MA, USA

Case Study

Hey guys! I am Akhil Nair, the co-founder of Parzenn Partners. We are a management consulting firm focused on the small and mid-sized businesses.

Ever since we launched this product a month ago, we have had over 50 businesses take the free assessment test and have 4 paying clients who have taken the paid in-depth analysis test & a couple of them hired have hired us as consultants to resolve some of their immediate red-flags. We have made $23,000 so far on this product over the past month.


2. Exto.io ($1.15M/year)

Artyom Rabzonov (from Chicago, IL, USA) started Exto.io over 4 years ago.

$96K / month
1 founders / 10 employees

Case Study

My name is Artyom Rabzonov and I am the CEO and founder of Exto.io. Before organizing this business, I co-owned Aheadworks, one of the most famous extensions development companies for Magento.

Our goal is to help online merchants around the globe sell more, grow faster, and engage customers with effective sales strategies.


Learn more about starting a white label SaaS platform:

Where to start?

-> White label saas platform plan
-> How to finance a white label SaaS platform?
-> How much does it cost to start a white label SaaS platform?
-> Pros and cons of a white label SaaS platform
-> How to get clients for a white label SaaS platform?

Need inspiration?

-> Examples of established white label SaaS platform

Other resources

-> Profitability of a white label SaaS platform
-> White label saas platform tips

4. Document360 ($408K/year)

Saravana (from London, UK) started Document360 ago.

$34K / month
1 founders / 200 employees

Case Study

I am Saravana Kumar, founder, and chief executive officer of Document360, a software as a service (SaaS) knowledge base. I have been a Microsoft BizTalk server MVP since 2007, blogger, international speaker, and active community member in the BizTalk area. Before founding Document360, I set up two other enterprise software products: Biztalk360 and Serverless360. I own Kovai.co (parent company of Document360) that operates in 2 locations, UK and India with 200+ employees.

Currently, Kovai has 5+ products and their latest product, Document360 has been rated the #1 Knowledge base product by Gartner Digital Markets. The product enables SaaS businesses to create self-knowledge bases for their customers and employees. The tool overcomes the functional challenges of traditional documentation and supports knowledge management across the organization. Apart from creating a stellar customer experience, the tool supports third-party integrations with chats, collaborations, translations, etc.


5. Akurateco ($1.2M/year)

Vladimir Kuiantsev (from Amsterdam, Netherlands) started Akurateco over 2 years ago.

$100K / month
3 founders / 45 employees

Case Study

My name is Vladimir Kuiantsev. I’m a Managing Partner of the Netherlands-based company Akurateco, a payment software provider for fintech companies. A payment orchestration platform, or white-label payment gateway, is a cloud platform for two main categories of entrepreneurs:

Our headquarters is located in Amsterdam, with two regional offices in Tel Aviv and Lisbon, and a Research & Development office in Kyiv.


6. Choicely ($840K/year)

Kaius Meskanen (from Helsinki) started Choicely over 7 years ago.

$70K / month
3 founders / 15 employees

Case Study

Hello, my name is Kaius Meskanen and I'm the founder of Choicely mobile app builder.

Our monthly revenue is now $70,000 and our 2021 revenue is 4 times the revenue of 2020. Choicely app platform is already used by leaders in media, sports & entertainment, such as ITV Studios (Love Island TV Show apps), Banijay, International Judo Federation & IMG (Miss Universe app with over 3 million downloads).


7. Modelnet ($1.2M/year)

Dmitriy Alentev (from Jackson, WY, USA) started Modelnet over 21 years ago.

$100K / month
2 founders / 50 employees

Case Study

Hello, my name is Dmitry Alentyev and I am the founder and CEO of Scrile, a software development company that focuses on B2B IT products for business. At Scrile we help our clients to create new IT startups 10 times faster than people usually can do traditionally.

Our market is quite narrow but we are accelerating and expanding into new markets and niches where our products can be used. The total earnings were quite stable annually, and in 2021 we did $1.5M in sales, while the margin is quite good, on average 40-50%.


8. Cledara ($2.4M/year)

Cristina Vila is the co-founder and CEO of Cledara, a product that helps companies simplify the way they discover, buy, manage and cancel subscription software.

Cristina Vila (from London, UK) started Cledara about 5 years ago.

$200K / month
2 founders / 43 employees

Case Study
  • Cristina Vila and Brad van Leeuwen founded Cledara in 2018.
  • The company aids businesses in streamlining the process of finding, purchasing, managing, and terminating subscription software.
  • Together with her co-founder Brad, Cristina has grown Cledara to $2.4M ARR with over 700 clients.
  • Cledara has also assembled a team of nearly 50 individuals and raised $7 million.
  • The team has collaborated with prestigious financial organizations and fintech startups, such as PayPal, Caixa Bank, Railsbank, and more.


Read the full article on saasclub.io ➜

Pat Walls,  Founder of Starter Story
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