12 White Label Saa S Platform Success Stories [2023]

Updated: November 19th, 2023
Start A White Label Saa S Platform

A White Label SaaS is a pre-built software application that can be purchased and customized. Buyer businesses can rebrand, customize, reprice and resell it under their brand name.

Some advantages of buying white label Saas:

  • No need to spend much time on trial and error.
  • Don't have to spend on the expensive development costs involved in the creation
  • You can offer a full range of services, instead of just one thing
  • You get access to a proven product with a proven track record.
  • You can customize the software any way you want

Here are some real life success stories of starting a white label SaaS platform:

1. Xena Intelligence ($300K/year)

Akhil Nair and Dhvanish ‘Danny’ Shah started off by taking up marketing and operations projects with small businesses in the Greater Boston area. They realized that many small businesses lacked the resources to hire consultants, so they decided to build a tech platform to automate data analytics using machine learning and AI. They have already had over 50 businesses take their free assessment test and have made $23,000 in revenue within a month of launching their product.

How much they make: $300K/year
Where they're located: Boston, MA, USA
How much did it cost to start: $10K
Current team size: 3

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2. Exto.io ($1.15M/year)

market research and validation before launching our product. We assumed that the demand would be there based on our own beliefs and experiences in the industry, but it turned out that we needed to make adjustments and improvements based on customer feedback. This taught us the importance of listening to our customers and constantly iterating on our product to meet their needs.

How much they make: $1.15M/year
Where they're located: Chicago, IL, USA
How much did it cost to start: $80K
Current team size: 10

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So... can you actually make money with a white label SaaS platform?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

3. Document360 ($408K/year)

Saravana Kumar, founder of Document360, came up with the idea for the software as a service knowledge base while searching for good documentation tools for their existing enterprise products. Realizing the lack of a suitable tool for SaaS businesses, Saravana developed the idea into a viable project and eventually launched Document360, which has since been rated the #1 Knowledge base product by Gartner Digital Markets.

How much they make: $408K/year
Where they're located: London, UK
Current team size: 200

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4. Akurateco ($1.2M/year)

The founder, Vladimir Kuiantsev, came up with the idea for Akurateco after realizing that global merchants needed a more advanced and flexible tool to manage their payment processes. With over 15 years of experience in the payment processing industry, he and his team developed a white-label payment orchestration platform that provides maximum flexibility and accommodates the needs of online merchants to grow fast without significant investment. Since its launch in 2020, they have seen exponential growth in transactions and aim to achieve a capitalization of $100+ million in the next 5-7 years.

How much they make: $1.2M/year
Where they're located: Amsterdam, Netherlands
How much did it cost to start: $600K
Current team size: 45

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So... can you actually make money with a white label SaaS platform?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

5. Choicely ($840K/year)

Kaius Meskanen, founder of Choicely, came up with the idea for his business while playing around with SMS and voice call voting during a TV show. Realizing the need for more user-friendly engagement tools, he founded Choicely in 2015 and later pivoted to focus on building a mobile app builder that enables businesses to easily create high-quality mobile apps. With $70,000 monthly revenue and a client list that includes ITV Studios and the International Judo Federation, Choicely has experienced rapid growth and success in the media, sports, and entertainment industries.

How much they make: $840K/year
Where they're located: Helsinki
How much did it cost to start: $1M
Current team size: 15

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6. Modelnet ($1.2M/year)

Dmitry Alentyev came up with the idea for Scrile when he was working part-time as a Java developer and tasked with finding feasible projects in the international market. After the 9/11 terrorist attack affected the international market, Alentyev decided to start his own company and offer custom development orders to clients. Over time, they began to create their first business product, WebVideo, which evolved into the ModelNet platform.

How much they make: $1.2M/year
Where they're located: Jackson, WY, USA
How much did it cost to start: $200K
Current team size: 50

article

So... can you actually make money with a white label SaaS platform?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

7. Cledara ($2.4M/year)

How much they make: $2.4M/year
Where they're located: London, UK
Current team size: 43

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8. HollaEx ($420K/year)

Adrian, the co-founder of HollaEx, came up with the idea for his open-source crypto software startup in the early days of crypto around 2016. Starting with an app that connected bitcoin enthusiasts, the focus shifted to exchange technology as the industry grew. HollaEx has now evolved into a general-purpose crypto service, providing a white-label exchange software that allows businesses to enter the crypto world easily.

How much they make: $420K/year
Where they're located: Kingstown, Saint Vincent and the Grenadines
How much did it cost to start: $10K
Current team size: 13

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Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

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