7 White Label Saa S Platform Success Stories [2025]
A white-label SaaS (Software as a Service) platform is a cloud-based software that enables businesses to improve their operations through customization and reselling.
This software typically includes scalable web applications with features such as scheduling, payment processing, and customer management.
By building white-label products, you can provide your technology to partners who can then distribute it under their own brand names.
This creates the potential for diverse revenue streams for both developers and their partners.
In this list, you'll find real-world white label SaaS platform success stories and very profitable examples of starting a white label SaaS platform that makes money.
1. Modelnet ($1.2M/year)
Dmitry Alentyev came up with the idea for Scrile when he was working part-time as a Java developer and tasked with finding feasible projects in the international market. After the 9/11 terrorist attack affected the international market, Alentyev decided to start his own company and offer custom development orders to clients. Over time, they began to create their first business product, WebVideo, which evolved into the ModelNet platform.
How much money it makes: $1.2M/year
How much did it cost to start: $200K
How many people on the team: 50
Scrile, a software development company, created ModelNet, a platform for online video conferencing and live video chat that has earned $1.5M in sales with a margin of 40-50%, and expanded into new markets and niches such as online expert advice and consulting and telemedicine.
2. Akurateco ($1.2M/year)
The founder, Vladimir Kuiantsev, came up with the idea for Akurateco after realizing that global merchants needed a more advanced and flexible tool to manage their payment processes. With over 15 years of experience in the payment processing industry, he and his team developed a white-label payment orchestration platform that provides maximum flexibility and accommodates the needs of online merchants to grow fast without significant investment. Since its launch in 2020, they have seen exponential growth in transactions and aim to achieve a capitalization of $100+ million in the next 5-7 years.
How much money it makes: $1.2M/year
How much did it cost to start: $600K
How many people on the team: 45
Akurateco, a Netherlands-based payment software provider for fintech companies, bootstrapped their white-label payment SaaS to reach 1 million transactions, receiving recurring payments from 20+ clients every month with an average of €5,000 per client, and they plan to break even by Q2 2022 and achieve a capitalization of $100+ million in the next 5-7 years.
3. Exto.io ($1.15M/year)
market research and validation before launching our product. We assumed that the demand would be there based on our own beliefs and experiences in the industry, but it turned out that we needed to make adjustments and improvements based on customer feedback. This taught us the importance of listening to our customers and constantly iterating on our product to meet their needs.
How much money it makes: $1.15M/year
How much did it cost to start: $80K
How many people on the team: 10
Exto.io's CEO and founder shares how they grew their flagship product, Recom.ai, into a full-fledged marketing tool with a $96K monthly turnover, attracting a diverse range of customers from small mom-and-pop shops to enterprise companies using a performance marketing approach and prioritizing customer feedback.
4. Choicely ($840K/year)
Kaius Meskanen, founder of Choicely, came up with the idea for his business while playing around with SMS and voice call voting during a TV show. Realizing the need for more user-friendly engagement tools, he founded Choicely in 2015 and later pivoted to focus on building a mobile app builder that enables businesses to easily create high-quality mobile apps. With $70,000 monthly revenue and a client list that includes ITV Studios and the International Judo Federation, Choicely has experienced rapid growth and success in the media, sports, and entertainment industries.
How much money it makes: $840K/year
How much did it cost to start: $1M
How many people on the team: 15
Choicely is a no-code app builder that offers a simple, fast, and affordable platform for companies to build and maintain high-quality mobile apps, bringing in a monthly revenue of $70,000 with clients being leaders in media, sports & entertainment.
5. HollaEx ($420K/year)
Adrian, the co-founder of HollaEx, came up with the idea for his open-source crypto software startup in the early days of crypto around 2016. Starting with an app that connected bitcoin enthusiasts, the focus shifted to exchange technology as the industry grew. HollaEx has now evolved into a general-purpose crypto service, providing a white-label exchange software that allows businesses to enter the crypto world easily.
How much money it makes: $420K/year
How much did it cost to start: $10K
How many people on the team: 13
HollaEx, an open-source crypto software startup, evolved into a general-purpose crypto service and created a white-label exchange software with a one-day launch, resulting in a revenue of $420k per year as of 2021, with a focus on exchange technology and tackling key crypto infrastructure solutions like wallet tech, exchange hosting, and white-label services.
6. Document360 ($408K/year)
Saravana Kumar, founder of Document360, came up with the idea for the software as a service knowledge base while searching for good documentation tools for their existing enterprise products. Realizing the lack of a suitable tool for SaaS businesses, Saravana developed the idea into a viable project and eventually launched Document360, which has since been rated the #1 Knowledge base product by Gartner Digital Markets.
How much money it makes: $408K/year
How many people on the team: 200
Kovai.co, a bootstrapped SaaS startup founded by Saravana Kumar, has grown to over 200 employees with $10M in ARR and has developed numerous products including Document360, which has been rated the #1 Knowledge base product by Gartner Digital Markets, and their goal is to generate $30M ARR within the next 3 years and become a SaaS Unicorn by 2030.
7. Xena Intelligence ($300K/year)
Akhil Nair and Dhvanish ‘Danny’ Shah started off by taking up marketing and operations projects with small businesses in the Greater Boston area. They realized that many small businesses lacked the resources to hire consultants, so they decided to build a tech platform to automate data analytics using machine learning and AI. They have already had over 50 businesses take their free assessment test and have made $23,000 in revenue within a month of launching their product.
How much money it makes: $300K/year
How much did it cost to start: $10K
How many people on the team: 3
Two friends from India co-founded a management consulting firm that offers free basic business assessment tools and paid in-depth analysis tests, with 50 businesses taking the free assessment test and 4 clients paying for the in-depth analysis test, resulting in $23,000 in revenue in just a month.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
