11 Children's Clothing Brand Success Stories & Case Studies [2024]
The children's clothing industry has grown rapidly over the last few years, and in 2022 was valued at $263.30 billion.
Starting a children's clothing business gives you the opportunity to be your own boss while working in a field you enjoy. While you have to be prepared to work long hours and put in lots of hard effort, it can be extremely rewarding if successful.
In this list, you'll find real-world children's clothing business success stories and very profitable examples of starting a children's clothing business that makes money.
1. NG Apparels ($16M/year)
Arpit Aryan Gupta, the founder of NG Apparels, came up with the idea for his garment export business after his father lost a significant amount of money in the 2008 US market crash. Seeing the potential in Ludhiana's clothing manufacturing ecosystem, Gupta decided to establish a clothing manufacturing unit in 2012. With a turnover of 12cr ($1,581,547), NG Apparels has experienced exponential growth and serves clients in the US, UK, Australia, and other countries.
How much money it makes: $16M/year
How much did it cost to start: $10K
How many people on the team: 42
NG Apparels is a garment export unit based in Ludhiana that caters to the clothing segments worldwide, boasting a turnover of $1,581,547 without loans or credit card limits.
2. Bailey's Blossoms ($9M/year)
Erin E. Hooley, founder and CEO of Bailey's Blossoms and Peyton Bre, started her e-commerce children's clothing line from her kitchen table in Arizona. With no formal training or sewing skills, she began selling hair accessories on Etsy to financially support her family. Through listening to customer feedback and constantly evolving, Bailey's Blossoms has now become a multi-million dollar business.
How much money it makes: $9M/year
How many people on the team: 35
This case study is about the founder and CEO of multi-million dollar e-commerce children's clothing brands Bailey's Blossoms and Peyton Bre, who started selling hair accessories on Etsy from her kitchen table and grew her businesses into a total customer base of around 750,000 with a goal of surpassing 1 million by the end of 2020.
3. zapato FEROZ ($6M/year)
In this case study, Lau García, a shoemaker by trade, came up with the idea for Zapato FEROZ when she couldn't find suitable footwear for her baby. She wanted to create comfortable, natural shoes that would promote healthy foot development. With the brand's focus on quality and customer satisfaction, Zapato FEROZ has experienced incredible growth, increasing their monthly revenue from $900-1000 to $60k in just two years.
How much money it makes: $6M/year
How much did it cost to start: $10K
How many people on the team: 6
Zapato FEROZ is a thriving children's footwear company whose sales have grown exponentially to reach $60,000 per month in the last 12 months, with 80% of sales made directly through their website, due to their dedication to producing the highest quality, healthy shoes for babies and children.
4. Parker Baby Co. ($6M/year)
Sam and Kirsten, a husband and wife team, founded Parker Baby Co. after struggling to find a diaper bag that met their needs. They designed a large, stylish, gender-neutral, and affordable diaper backpack, which became their most well-known product. With rapid sales growth of 300%, 87%, and 48% from 2017 to 2019, they have positioned themselves as a successful practical baby products brand.
How much money it makes: $6M/year
How much did it cost to start: $1.5K
How many people on the team: 2
Husband and wife team from Colorado started Parker Baby Co. in 2015, specializing in practical baby products that experienced rapid sales growth of 300%, 87%, and 48% in 2017-2019 and is expecting more than 65% growth in 2020, with $325k monthly earnings.
5. Stonz ($3M/year)
Lisa Will, the founder of Stonz, came up with the idea for her baby and children vegan footwear brand after experiencing difficulties keeping her son's shoes on during outdoor adventures. Recognizing the need for stay-on footwear for kids, she collaborated with a friend to create the Stonz bootie, which quickly gained traction and secured 10 retail accounts after its introduction at a tradeshow in 2004. Determined to expand their reach, Lisa hit the road after work and on weekends to personally pitch the product to retailers.
How much money it makes: $3M/year
How much did it cost to start: $150K
How many people on the team: 7
Stonz is a baby and children vegan footwear and accessories brand founded by Lisa Will, which started in 2004 and became a multimillion-dollar company with over 500 retail accounts, generating $185k in monthly sales.
6. Buckle Me Baby Coats ($2.4M/year)
Dahlia Rizk, a New Hampshire mom of three, came up with the idea for Buckle Me Baby Coats when a Facebook post she shared of her nephew wearing the coat went viral. Realizing the need for a car seat-friendly winter coat, Dahlia designed a coat with shoulder seams that open and a side zipper, eliminating the need to take off the coat before strapping the child in. With a strong demand and impressive sales of $50,000 a month, Buckle Me Baby Coats is set to continue its steady growth.
How much money it makes: $2.4M/year
How many people on the team: 1
A New Hampshire Mom of three founded Buckle Me Baby Coats two years ago, which now makes $50,000 monthly, offering a puffy winter coat designed to safely use in the car seat.
7. Bambox ($720K/year)
Charles Carette, CEO & Co-founder of Bambox, came up with the idea for his business while working at a third-party logistics provider in Argentina. Seeing the opportunity to make the lives of parents easier, Charles and his co-founders designed a monthly subscription-based ecommerce for baby essentials combined with a virtual assistant to guide new parents. Despite facing challenges in a country where ecommerce is not widely trusted, Bambox has grown to ship over 1,100 boxes per month and has an MRR of $60,000, with a projected ARR of $750,000 for 2019.
How much money it makes: $720K/year
How much did it cost to start: $100
How many people on the team: 7
Argentinian startup Bambox has grown its monthly recurring revenue to $60,000 and ships more than 1,100 boxes of baby essentials a month, a figure expected to help it achieve an annual recurring revenue of about $750,000 in 2019, after launching its first subscription service in July 2017.
8. Joah Love ($468K/year)
After working in fashion design and noticing a lack of cute and stylish clothing options for kids, Ahyoung Kim Stobar and her friend Joy decided to start their own children's clothing brand, Joah Love. They focused on creating high-quality, timeless pieces that would be comfortable for kids to wear and easy for parents to care for. Over the years, Joah Love has gained a loyal customer base and plans to expand its offerings, including launching a line for adults and incorporating sustainability into their brand.
How much money it makes: $468K/year
How many people on the team: 7
Joah Love is a children's lifestyle clothing brand that generates over $40,000 a month through its direct-to-consumer website, and has plans to expand to Europe and Asia, while also prioritizing sustainability and inclusivity for children with special needs.
9. CoziGo ($312K/year)
Emma Lovell, the founder of CoziGo, came up with the idea for her business while flying with her overtired baby and struggling to help her sleep in an in-flight bassinet. After realizing there was nothing on the market to solve this problem, Lovell designed a pop-up sleep and sun cover called CoziGo. Since launching, CoziGo has sold thousands of units worldwide and has won numerous awards for innovation and baby products.
How much money it makes: $312K/year
How many people on the team: 2
Case Study: CoziGo, a pop-up sleep & sun cover for strollers and car seats that helps babies sleep on the go, generated a gross profit margin of 57% and net profit margin of 25%, with a 420% increase in sales in 2017 and a recent UK distribution partnership, with a focus on expanding to the US market next.
10. Baby Wit LLC ($12K/year)
After becoming a mother and wanting to stay at home with her baby, Rosalee Andrea Rester was inspired by her sister-in-law's soap-making business to start her own stay-at-home business. While on a trip to Canada, she came up with the idea to put adult designs on baby shirts and showcase local art, leading to the creation of Babywit.com. Despite facing challenges such as copyright issues and counterfeit products, Rester has persevered and is now rebuilding her business to align with her vision.
How much money it makes: $12K/year
How much did it cost to start: $900
How many people on the team: 0
Founder Rosalee Andrea Rester shares lessons learned from running her baby apparel t-shirt company, Babywit.com, for over 16 years, including focusing on a business that is loved and nurtured, staying current with changing markets, and testing ideas before investing large sums in production.
11. Sat Nam babe ($6K/year)
Jen, the founder of Sat Nam babe, came up with the idea for her business after learning about the injustices in the fashion industry during business school and completing her Kundalini yoga teaching training certification. She saw the upward growth trajectories of the children's wear and yoga industries and felt confident that a socially conscious yoga-inspired clothing company for kids and babies could be successful. Through crowdfunding and pop-up markets, Jen has been able to attract customers and continue growing her business.
How much money it makes: $6K/year
How many people on the team: 0
Jen, an entrepreneur who left her full-time job to launch a line of yoga-inspired clothing for kids, shares her experience with crowdfunding, prototyping, and manufacturing, while offering advice to aspiring founders on how to avoid draining their savings.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
