16 Children's Clothing Brand Success Stories & Case Studies [2023]

16 Children's Clothing Brand Success Stories & Case Studies [2023]
Start A Children's Clothing Business

The children's clothing business has grown rapidly over the last few years, and in 2022 was valued at $263.30 billion.

Starting a children's clothing business gives you the opportunity to be your own boss while working in a field you enjoy. While you have to be prepared to work long hours and put in lots of hard effort, it can be extremely rewarding if successful.

Starting a children's clothing business can be tricky. So whether you're just getting started, or you're looking to build your business into something bigger, here are real-life tips and case studies from founders that have started successful children's clothing businesses.

1. Bailey's Blossoms ($9M/year)

Erin E Hooley (from Rhome, Texas, USA) started Bailey's Blossoms almost 14 years ago.

Revenue
$750K / month
Team
1 founders / 35 employees
Location
Rhome, Texas, USA

Case Study

Hello! I'm Erin E. Hooley, proud Texas mom of 6 as well as founder and CEO of the e-commerce children's clothing line Bailey's Blossoms and it's sister brand, Peyton Bre.

Bailey's Blossoms started as a hair accessories company at my kitchen table in Arizona back in 2008 and has since grown into a multi-million dollar adventure. Both brands provide fashion-forward styles at a price that won't break the bank!

how-i-started-a-750k-month-infant-and-toddler-clothing-brand

2. Joah Love ($468K/year)

Ahyoung Kim Stobar (from Los Angeles, California, USA) started Joah Love over 14 years ago.

Revenue
$39K / month
Team
2 founders / 7 employees
Location
Los Angeles, California, USA

Case Study

My name is Ahyoung Kim Stobar, founder and designer of Joah Love, a children’s lifestyle clothing brand. We make timeless, comfortable casuals for kids - spirited styles that they love to wear, in buttery soft, no-fuss fabrics their parents will love.

We’re proudly made in the USA, knitting most of our fabrics at local textile companies in Los Angeles - and we have made sustainability a priority for our brand, with plans to release limited edition capsule collections using up-cycled fabrics. I’m very excited about this!

how-i-built-a-children-s-lifestyle-clothing-brand

Learn more about starting a children's clothing business:

Where to start?

-> How to start a children's clothing business?
-> How much does it cost to start a children's clothing business?
-> Pros and cons of a children's clothing business

Need inspiration?

-> Examples of established children's clothing business
-> Marketing ideas for a children's clothing business
-> Children's clothing business slogans
-> Children's clothing business names
-> Children's clothing business Instagram bios

Other resources

-> Children's clothing business tips
-> Children's clothing business manufacturers
-> Children's clothing business hashtags

4. Buckle Me Baby Coats ($2.4M/year)

Dahlia Rizk (from Massachussets) started Buckle Me Baby Coats about 6 years ago.

Revenue
$200K / month
Team
1 founders / 1 employees
Location
Massachussets

Case Study

Hi guys! I am Dahlia Rizk and I am a New Hampshire Mom of three who invented and founded Buckle Me Baby Coats. A puffy winter coat designed to be used safely in the car seat.

I founded Buckle Me Baby Coats two years ago when a Facebook post I shared my nephew wearing the coat went viral. As a single mom of three self-funding BMBC, I do it all from marketing, design, production to shipping. In the past year, Buckle Me Baby Coats was making $50,000 a month and is on track to continue with steady growth.

how-a-single-mom-designed-a-50-000-month-car-seat-friendly-kids-coat

5. Baby Wit LLC ($12K/year)

Rosalee Rester (from Portland, Oregon, USA) started Baby Wit LLC over 18 years ago.

Revenue
$1K / month
Team
1 founders / 0 employees
Location
Portland, Oregon, USA

Case Study

My name is Rosalee Andrea Rester and I launched a baby apparel t-shirt company 16 years ago called Babywit.com. When I launched it was immediately successful (enough to fully support my husband while writing a novel and two children) but the landscape changed tremendously over the years and I wanted to share with you some of the lessons I learned along the way.

lessons-learned-from-20-years-in-e-commerce

6. Sat Nam babe ($6K/year)

Jennifer Coulombe (from New York, New York, USA) started Sat Nam babe about 7 years ago.

Revenue
$500 / month
Team
1 founders / 0 employees
Location
New York, New York, USA

Case Study

Hi! My name is Jen. I left my full-time “have to report to an office every day” job in 2016 to start my first company, with the ultimate goal to work for myself from anywhere in the world!

While Sat Nam babe is still a work in progress (I work on it part-time), I’ve learned a TON as a first-time entrepreneur and haven’t had to dip into savings once since launching over two years ago.

how-i-started-a-business-selling-yoga-clothing-for-kids

7. PaigeLauren ($7.8M/year)

Paige Lauren (from Los Angeles, CA, USA) started PaigeLauren about 14 years ago.

Revenue
$650K / month
Team
1 founders / 41 employees

Starting a successful clothing company from scratch, especially in this economy, isn’t easy, but Paige’s experience belies her age (“Thirty-something," she says coyly). PAIGELAUREN, now carried in independent shops across the country, as well as Neiman Marcus, is simply the latest in what has turned out to be quite a run.

Paige Lauren first enterprise was a line of high-end belt buckles, which became the “it” accessory around the tonier Los Angeles boutiques. The company turned a profit before Paige had a driver's license. She followed this up with a collection of decorative tiles for Emser, and a stint as an interior designer. In between, she graduated from the Parsons School of Design.

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Case Study
  • Paige Lauren, a former architectural designer, established PaigeLauren, a luxury baby clothing company, in 2009.
  • PaigeLauren baby clothes are simple, made with incredibly soft & organic fabrics, and have a luxurious look & feel. -The idea came from her quest to find simple & classic baby clothes for her friends.
  • The premium organic baby clothing brand makes clothes for babies & toddlers in Los Angeles and is available in stores across the USA.
  • This brand has made a huge name in the cute & comfy baby clothing market, and its current monthly revenue is around $650,000.
  • They promote their brand on Instagram and have a modest 16K plus followers.

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Read the full story on entrepreneur.com ➜

8. Sleeping Baby ($4.92M/year)

Stephanie and Brett Parker (from Fort Worth, TX, USA) started Sleeping Baby over 9 years ago.

Revenue
$410K / month
Team
2 founders / employees

The founders of Sleeping Baby invented the Zipadee-Zip out of necessity. But their 'Shark Tank' pitch was the result of more than two years of hard work.

The motto for our Sleeping Baby brand is: “Inspiring Dreams One Night at A time,” and that, in a nutshell, is how it all started …with one little dream that has since become our family’s reality. When our daughter, Charlotte, was born, the feeling that welled up inside of me could only be compared to what God’s love for us must look like. My husband, Brett, and I never even realized until we first looked into those baby blues of hers that we were even capable of that kind of love.

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Case Study
  • Stephanie, a successful businesswoman & inventor, along with her husband, Brett Parker, founded Sleeping Baby, a baby product line.
  • The couple turned a common parenting issue into a multi-million dollar invention thanks to their keen sense for problem-solving and love of all things parenting.
  • Sleeping Baby was established in 2013 with just $500 for a website and $200 for materials.
  • Their signature product, a baby swaddle line named Zipadee-Zip is their best-seller item and is loved by new parents.
  • Stephanie and her husband Brett even appeared on the well-known ABC reality TV program Shark Tank, asking for $200,000 in exchange for a 10% stake.

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Read the full story on dfwchild.com ➜

9. Bambox ($720K/year)

Charles Carette (from Autonomous City of Buenos Aires, Argentina) started Bambox over 5 years ago.

Revenue
$60K / month
Team
3 founders / 7 employees
Location
Autonomous City of Buenos Aires, Argentina

Case Study

Hello, I am Charles Carette, CEO & Co-founder of Bambox. We developed the first monthly subscription-based ecommerce for baby essentials combined with a virtual assistant to guide new parents throughout their baby’s first 3 years. We operate in Buenos Aires, Argentina.

how-we-grew-our-baby-subscription-box-to-60k-mrr

10. Parker Baby Co. ($6M/year)

Kirsten and Sam (from Colorado, USA) started Parker Baby Co. over 7 years ago.

Revenue
$500K / month
Team
2 founders / 2 employees
Location
Colorado, USA

Case Study

We are Sam and Kirsten, a husband and wife team from Parker, Colorado. Parker Baby Co. specializes in practical baby products that are designed to simplify parenthood. As parents of 4 kids under the age of 5 years old, we find inspiration for new products everywhere. Most of our products are inspired directly by our kids.

how-we-started-a-325k-month-practical-baby-products-brand

11. Stonz ($3M/year)

Lisa Will (from Vancouver, British Columbia, Canada) started Stonz over 18 years ago.

Revenue
$250K / month
Team
2 founders / 7 employees
Location
Vancouver, British Columbia, Canada

Case Study

My name is Lisa Will and I am the founder of Stonz, a baby and children vegan footwear and accessories brand. I live in and love Vancouver, BC. I am called a Mompreneur but really I was a person always wanting my own business but having a child kickstarted my entrepreneurial journey for me. I’m good at just being an entrepreneur!.

My story is one that considers these three finite factors everyday and trying to be as successful as I could within them. My judgment for myself is my kids, my relationships, and my mental and physical health. So far I’m winning overall but it’s a long game. Play it knowing it’s a marathon.

how-i-started-a-185k-month-baby-and-children-vegan-footwear-brand

12. zapato FEROZ ($6M/year)

Laura Garcia Perdomo (from Paterna, España) started zapato FEROZ over 6 years ago.

Revenue
$500K / month
Team
2 founders / 6 employees

Case Study

Hello, my name is Lau García and I am the shoemaker, co-founder, and CEO of Zapato FEROZ, a children's footwear company that respects children's feet. I and my partner Héctor, are at the forefront of this brand that seeks to offer the best footwear for babies and children so that their feet are protected, healthy and at the same time enjoying the sensation of going barefoot.

how-we-created-a-65k-month-healthy-children-s-footwear-brand-that-sells-almost-everything-on-launch-day

13. CoziGo ($312K/year)

Emma Lovell (from Sydney, New South Wales, Australia) started CoziGo almost 8 years ago.

Revenue
$26K / month
Team
1 founders / 2 employees
Location
Sydney, New South Wales, Australia

Case Study

Hi, I’m Emma Lovell mum of two small children and founder of CoziGo - Sleep on the Go. I’m originally from England and live in Sydney Australia.

Since launching, we have sold thousands of CoziGo’s all over the world and have won many awards and accolades in areas such as innovation, best buy for baby, start-up, and wholesaler of the year.

how-emma-lovell-built-a-26k-mo-baby-stroller-business

14. TwirlyGirl ($1.09M/year)

Today I have my friend Michael Jamin on the show. Michael specializes in creating brand stories for companies and he used the power of storytelling to grow his ecommerce store, Twirly Girl, into a multi-million dollar girl’s clothing brand.

In this episode, you'll learn how to create an amazing…

Michael Jamin and Cynthia Jamin (from Los Angeles, CA, USA) started TwirlyGirl about 16 years ago.

Revenue
$91K / month
Team
2 founders / 5 employees

Case Study
  • Michael Jamin and Cynthia Jamin established TwirlyGirl, a Los Angeles-based children’s wear brand.
  • TwirlyGirl has sold tens of thousands of dresses and is available in more than 100 children's boutiques both domestically and abroad.
  • This brand thinks that one stunning, distinctive, and incredibly comfortable item of clothing is worth more than a whole wardrobe of outfits they never wear.
  • In addition to offering dresses, skirts, tops, and bottoms, they also provide excellent customer service.

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Listen to the full podcast on apple.com ➜

15. NG Apparels ($16M/year)

Arpit Aryan Gupta (from Ludhiana, Punjab, India) started NG Apparels almost 12 years ago.

Revenue
$1.33M / month
Team
1 founders / 42 employees

Case Study

Thanks for giving me this lovely opportunity, I’m Arpit Aryan Gupta and I’m currently running a garment export unit called NG Apparels that is based in Ludhiana, catering to all clothing segments across the globe.

My father lost a lot of money in the 2008 crash in the US market which pushed us out of the market and my father had to shut down his fabric trading business but I established the garment manufacturing business back in 2012 and with God’s grace the business has grown exponentially. I have a turnover of 12cr($1,581,547) without any loan or CC limit requirements.

how-we-bootstrapped-a-1-4m-year-clothing-manufacturing-business-from-ludhiana

Pat Walls,  Founder of Starter Story
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