18 Children's Clothing Brand Success Stories & Case Studies [2023]

Updated: November 19th, 2023
Start A Children's Clothing Business

The children's clothing business has grown rapidly over the last few years, and in 2022 was valued at $263.30 billion.

Starting a children's clothing business gives you the opportunity to be your own boss while working in a field you enjoy. While you have to be prepared to work long hours and put in lots of hard effort, it can be extremely rewarding if successful.

Starting a children's clothing business can be tricky. So whether you're just getting started, or you're looking to build your business into something bigger, here are real-life tips and case studies from founders that have started successful children's clothing businesses.

1. Bailey's Blossoms ($9M/year)

Erin E. Hooley, founder and CEO of Bailey's Blossoms and Peyton Bre, started her e-commerce children's clothing line from her kitchen table in Arizona. With no formal training or sewing skills, she began selling hair accessories on Etsy to financially support her family. Through listening to customer feedback and constantly evolving, Bailey's Blossoms has now become a multi-million dollar business.

How much they make: $9M/year
Current team size: 35

article

How I Started A $750K/Month Infant And Toddler Clothing Brand

This case study is about the founder and CEO of multi-million dollar e-commerce children's clothing brands Bailey's Blossoms and Peyton Bre, who started selling hair accessories on Etsy from her kitchen table and grew her businesses into a total customer base of around 750,000 with a goal of surpassing 1 million by the end of 2020.

About
Erin started Bailey's Blossoms almost 15 years ago
Revenue
Erin grew the business to $750K/month

2. Joah Love ($468K/year)

After working in fashion design and noticing a lack of cute and stylish clothing options for kids, Ahyoung Kim Stobar and her friend Joy decided to start their own children's clothing brand, Joah Love. They focused on creating high-quality, timeless pieces that would be comfortable for kids to wear and easy for parents to care for. Over the years, Joah Love has gained a loyal customer base and plans to expand its offerings, including launching a line for adults and incorporating sustainability into their brand.

How much they make: $468K/year
Current team size: 7

article

How I Built A Children's Lifestyle Clothing Brand

Joah Love is a children's lifestyle clothing brand that generates over $40,000 a month through its direct-to-consumer website, and has plans to expand to Europe and Asia, while also prioritizing sustainability and inclusivity for children with special needs.

About
Ahyoung started Joah Love over 15 years ago
Revenue
Ahyoung grew the business to $39K/month

So... can you actually make money with a children's clothing business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesnโ€™t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

3. Buckle Me Baby Coats ($2.4M/year)

Dahlia Rizk, a New Hampshire mom of three, came up with the idea for Buckle Me Baby Coats when a Facebook post she shared of her nephew wearing the coat went viral. Realizing the need for a car seat-friendly winter coat, Dahlia designed a coat with shoulder seams that open and a side zipper, eliminating the need to take off the coat before strapping the child in. With a strong demand and impressive sales of $50,000 a month, Buckle Me Baby Coats is set to continue its steady growth.

How much they make: $2.4M/year
Current team size: 1

article

How A Single Mom Designed A $50,000/Month Car Seat-Friendly Kids Coat

A New Hampshire Mom of three founded Buckle Me Baby Coats two years ago, which now makes $50,000 monthly, offering a puffy winter coat designed to safely use in the car seat.

About
Dahlia started Buckle Me Baby Coats almost 7 years ago
Revenue
Dahlia grew the business to $200K/month

4. Baby Wit LLC ($12K/year)

After becoming a mother and wanting to stay at home with her baby, Rosalee Andrea Rester was inspired by her sister-in-law's soap-making business to start her own stay-at-home business. While on a trip to Canada, she came up with the idea to put adult designs on baby shirts and showcase local art, leading to the creation of Babywit.com. Despite facing challenges such as copyright issues and counterfeit products, Rester has persevered and is now rebuilding her business to align with her vision.

How much they make: $12K/year
How much did it cost to start: $900
Current team size: 0

article

Lessons Learned From 20 Years In E-Commerce

Founder Rosalee Andrea Rester shares lessons learned from running her baby apparel t-shirt company, Babywit.com, for over 16 years, including focusing on a business that is loved and nurtured, staying current with changing markets, and testing ideas before investing large sums in production.

About
Rosalee started Baby Wit LLC over 19 years ago
Revenue
Rosalee grew the business to $1K/month
Costs
It cost Rosalee $900 to start the business

So... can you actually make money with a children's clothing business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesnโ€™t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

5. Sat Nam babe ($6K/year)

Jen, the founder of Sat Nam babe, came up with the idea for her business after learning about the injustices in the fashion industry during business school and completing her Kundalini yoga teaching training certification. She saw the upward growth trajectories of the children's wear and yoga industries and felt confident that a socially conscious yoga-inspired clothing company for kids and babies could be successful. Through crowdfunding and pop-up markets, Jen has been able to attract customers and continue growing her business.

How much they make: $6K/year
Current team size: 0

article

How I Started A Business Selling Yoga Clothing For Kids

Jen, an entrepreneur who left her full-time job to launch a line of yoga-inspired clothing for kids, shares her experience with crowdfunding, prototyping, and manufacturing, while offering advice to aspiring founders on how to avoid draining their savings.

About
Jennifer started Sat Nam babe almost 8 years ago
Revenue
Jennifer grew the business to $500/month

8. PaigeLauren ($7.8M/year)

Revenue
$650K / month
Team
1 founders / 41 employees

Starting a successful clothing company from scratch, especially in this economy, isnโ€™t easy, but Paigeโ€™s experience belies her age (โ€œThirty-something," she says coyly). PAIGELAUREN, now carried in independent shops across the country, as well as Neiman Marcus, is simply the latest in what has turned out to be quite a run.

Paige Lauren first enterprise was a line of high-end belt buckles, which became the โ€œitโ€ accessory around the tonier Los Angeles boutiques. The company turned a profit before Paige had a driver's license. She followed this up with a collection of decorative tiles for Emser, and a stint as an interior designer. In between, she graduated from the Parsons School of Design.

article

Case Study
  • Paige Lauren, a former architectural designer, established PaigeLauren, a luxury baby clothing company, in 2009.
  • PaigeLauren baby clothes are simple, made with incredibly soft & organic fabrics, and have a luxurious look & feel. -The idea came from her quest to find simple & classic baby clothes for her friends.
  • The premium organic baby clothing brand makes clothes for babies & toddlers in Los Angeles and is available in stores across the USA.
  • This brand has made a huge name in the cute & comfy baby clothing market, and its current monthly revenue is around $650,000.
  • They promote their brand on Instagram and have a modest 16K plus followers.

article

Read the full story on entrepreneur.com โžœ

So... can you actually make money with a children's clothing business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesnโ€™t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

10. Sleeping Baby ($4.92M/year)

Revenue
$410K / month
Team
2 founders / employees

The founders of Sleeping Baby invented the Zipadee-Zip out of necessity. But their 'Shark Tank' pitch was the result of more than two years of hard work.

The motto for our Sleeping Baby brand is: โ€œInspiring Dreams One Night at A time,โ€ and that, in a nutshell, is how it all started โ€ฆwith one little dream that has since become our familyโ€™s reality. When our daughter, Charlotte, was born, the feeling that welled up inside of me could only be compared to what Godโ€™s love for us must look like. My husband, Brett, and I never even realized until we first looked into those baby blues of hers that we were even capable of that kind of love.

article

Case Study
  • Stephanie, a successful businesswoman & inventor, along with her husband, Brett Parker, founded Sleeping Baby, a baby product line.
  • The couple turned a common parenting issue into a multi-million dollar invention thanks to their keen sense for problem-solving and love of all things parenting.
  • Sleeping Baby was established in 2013 with just $500 for a website and $200 for materials.
  • Their signature product, a baby swaddle line named Zipadee-Zip is their best-seller item and is loved by new parents.
  • Stephanie and her husband Brett even appeared on the well-known ABC reality TV program Shark Tank, asking for $200,000 in exchange for a 10% stake.

article

Read the full story on dfwchild.com โžœ

8. Bambox ($720K/year)

Charles Carette, CEO & Co-founder of Bambox, came up with the idea for his business while working at a third-party logistics provider in Argentina. Seeing the opportunity to make the lives of parents easier, Charles and his co-founders designed a monthly subscription-based ecommerce for baby essentials combined with a virtual assistant to guide new parents. Despite facing challenges in a country where ecommerce is not widely trusted, Bambox has grown to ship over 1,100 boxes per month and has an MRR of $60,000, with a projected ARR of $750,000 for 2019.

How much they make: $720K/year
How much did it cost to start: $100
Current team size: 7

article

How We Grew Our Baby Subscription Box To $60K MRR

Argentinian startup Bambox has grown its monthly recurring revenue to $60,000 and ships more than 1,100 boxes of baby essentialsย a month, a figure expected to help it achieve an annual recurring revenue of about $750,000 in 2019, after launching its first subscription service in July 2017.ย 

About
Charles started Bambox over 6 years ago
Revenue
Charles grew the business to $60K/month
Costs
It cost Charles $100 to start the business

9. Parker Baby Co. ($6M/year)

Sam and Kirsten, a husband and wife team, founded Parker Baby Co. after struggling to find a diaper bag that met their needs. They designed a large, stylish, gender-neutral, and affordable diaper backpack, which became their most well-known product. With rapid sales growth of 300%, 87%, and 48% from 2017 to 2019, they have positioned themselves as a successful practical baby products brand.

How much they make: $6M/year
How much did it cost to start: $1.5K
Current team size: 2

article

How We Started A $325K/Month Practical Baby Products Brand

Husband and wife team from Colorado started Parker Baby Co. in 2015, specializing in practical baby products that experienced rapid sales growth of 300%, 87%, and 48% in 2017-2019 and is expecting more than 65% growth in 2020, with $325k monthly earnings.

About
Kirsten started Parker Baby Co. about 8 years ago
Revenue
Kirsten grew the business to $500K/month
Costs
It cost Kirsten $1500 to start the business

10. Stonz ($3M/year)

Lisa Will, the founder of Stonz, came up with the idea for her baby and children vegan footwear brand after experiencing difficulties keeping her son's shoes on during outdoor adventures. Recognizing the need for stay-on footwear for kids, she collaborated with a friend to create the Stonz bootie, which quickly gained traction and secured 10 retail accounts after its introduction at a tradeshow in 2004. Determined to expand their reach, Lisa hit the road after work and on weekends to personally pitch the product to retailers.

How much they make: $3M/year
How much did it cost to start: $150K
Current team size: 7

article

How I Started A $185K/Month Baby And Children Vegan Footwear Brand

Stonz is a baby and children vegan footwear and accessories brand founded by Lisa Will, which started in 2004 and became a multimillion-dollar company with over 500 retail accounts, generating $185k in monthly sales.

About
Lisa started Stonz over 19 years ago
Revenue
Lisa grew the business to $250K/month
Costs
It cost Lisa $150000 to start the business

11. zapato FEROZ ($6M/year)

In this case study, Lau Garcรญa, a shoemaker by trade, came up with the idea for Zapato FEROZ when she couldn't find suitable footwear for her baby. She wanted to create comfortable, natural shoes that would promote healthy foot development. With the brand's focus on quality and customer satisfaction, Zapato FEROZ has experienced incredible growth, increasing their monthly revenue from $900-1000 to $60k in just two years.

How much they make: $6M/year
How much did it cost to start: $10K
Current team size: 6

article

How We Created A $65K/Month Healthy Children's Footwear Brand That Sells Almost Everything On Launch Day

Zapato FEROZ is a thriving children's footwear company whose sales have grown exponentially to reach $60,000 per month in the last 12 months, with 80% of sales made directly through their website, due to their dedication to producing the highest quality, healthy shoes for babies and children.

About
Laura started zapato FEROZ over 7 years ago
Revenue
Laura grew the business to $500K/month
Costs
It cost Laura $10000 to start the business

12. CoziGo ($312K/year)

Emma Lovell, the founder of CoziGo, came up with the idea for her business while flying with her overtired baby and struggling to help her sleep in an in-flight bassinet. After realizing there was nothing on the market to solve this problem, Lovell designed a pop-up sleep and sun cover called CoziGo. Since launching, CoziGo has sold thousands of units worldwide and has won numerous awards for innovation and baby products.

How much they make: $312K/year
Current team size: 2

article

How Emma Lovell Built A $26K/mo Baby Stroller Business

Case Study: CoziGo, a pop-up sleep & sun cover for strollers and car seats that helps babies sleep on the go, generated a gross profit margin of 57% and net profit margin of 25%, with a 420% increase in sales in 2017 and a recent UK distribution partnership, with a focus on expanding to the US market next.

About
Emma started CoziGo over 8 years ago
Revenue
Emma grew the business to $26K/month

13. TwirlyGirl ($1.09M/year)

How much they make: $1.09M/year
Current team size: 5

article

How To Tell Your Brand Story And Sell More With Michael Jamin

TwirlyGirl, a Los Angeles-based children's wear brand, has sold tens of thousands of dresses and is available in over 100 children's boutiques worldwide, while valuing one unique item of clothing over a wardrobe of rarely worn outfits, and goes the extra mile by offering excellent customer service.

About
Michael started TwirlyGirl almost 17 years ago
Revenue
Michael grew the business to $91K/month

14. NG Apparels ($16M/year)

Arpit Aryan Gupta, the founder of NG Apparels, came up with the idea for his garment export business after his father lost a significant amount of money in the 2008 US market crash. Seeing the potential in Ludhiana's clothing manufacturing ecosystem, Gupta decided to establish a clothing manufacturing unit in 2012. With a turnover of 12cr ($1,581,547), NG Apparels has experienced exponential growth and serves clients in the US, UK, Australia, and other countries.

How much they make: $16M/year
How much did it cost to start: $10K
Current team size: 42

article

How We Bootstrapped A $1.4M/Year Clothing Manufacturing Business [From Ludhiana]

NG Apparels is a garment export unit based in Ludhiana that caters to the clothing segments worldwide, boasting a turnover of $1,581,547 without loans or credit card limits.

About
Arpit started NG Apparels almost 13 years ago
Revenue
Arpit grew the business to $1.33M/month
Costs
It cost Arpit $10000 to start the business

Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

Hey! ๐Ÿ‘‹ I'm Pat Walls, the founder of Starter Story.

Get our 5-minute email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.