White Label Fitness Apparel Business

2 White Label Fitness Apparel Business Success Stories [2025]

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Updated: April 15th, 2025

A fitness apparel business sells fitness clothing, accessories, and other health and exercise products.

A white label fitness apparel business will manufacture custom gym clothes so that the retailers add their brand and logo and choice of pattern to make unique fitness apparel.

Fitness apparel is in demand and can be a great investment. If you are in the clothing design industry and looking to start a business in the fitness industry, you may consider a white-label fitness clothing line.

In this list, you'll find real-world white label fitness apparel business success stories and very profitable examples of starting a white label fitness apparel business that makes money.

1. Infinite Elgintensity Gym Apparel ($101K/year)

Elgin Mones, also known as Infinite Elgintensity, came up with the idea for his gym apparel business after his fitness comedy videos went viral on YouTube. He decided to capitalize on his newfound popularity by selling workout clothes to his fanbase. Using his dark sense of humor and love of video games, Elgin created designs and slogans that resonated with his audience and complemented his YouTube content, allowing him to generate revenue from both ad revenue and apparel sales.

How much money it makes: $101K/year
How many people on the team: 1

How I Started A 8K/Month Gym Apparel Ecommerce

Learn how a lawyer turned YouTube comedian turned gym apparel entrepreneur created a profitable side business selling gym apparel with designs based on his dark sense of humor and love of video games, reaching a monthly revenue of over $8,000 by capitalizing on his newfound YouTube popularity and keeping an eye on competitors.

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2. Absolute Fitness Apparel ($7.8K/year)

Anthony Mellor, founder of Absolute Fitness Apparel, was inspired to start his fitness-fashion brand after being influenced by fitness influencer Christian Guzman. With no prior business or fashion experience, Mellor embarked on a trial and error process to build his brand, focusing on quality content and optimizing his website for mobile use. Despite currently operating at a loss, Mellor has plans to expand his team and focus on incorporating innovation, practicality, and value into every garment.

How much money it makes: $7.8K/year
How many people on the team: 0

Starting A Fitness Fashion Brand With A Full-Time Job

Absolute Fitness Apparel is an online based fitness-fashion brand in the UK that successfully launched 5 lines with 2.11% conversion rate, 1.6k average monthly traffic, and £43.50 average sale by focusing on influencer and affiliate marketing, SEO, Facebook ads, high-quality content, and mobile-optimized ecommerce platform.

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Read by 6,617 founders