5 White Label Fitness Apparel Business Success Stories [2023]

Updated: November 19th, 2023
Start A White Label Fitness Apparel Business

A fitness apparel business sells fitness clothing, accessories, and other health and exercise products.

A white label fitness apparel business will manufacture custom gym clothes so that the retailers add their brand and logo and choice of pattern to make unique fitness apparel.

Fitness apparel is in demand and can be a great investment. If you are in the clothing design industry and looking to start a business in the fitness industry, you may consider a white-label fitness clothing line.

Here are some real life success stories of starting a white label fitness apparel business:

1. Infinite Elgintensity Gym Apparel ($101K/year)

Elgin Mones, also known as Infinite Elgintensity, came up with the idea for his gym apparel business after his fitness comedy videos went viral on YouTube. He decided to capitalize on his newfound popularity by selling workout clothes to his fanbase. Using his dark sense of humor and love of video games, Elgin created designs and slogans that resonated with his audience and complemented his YouTube content, allowing him to generate revenue from both ad revenue and apparel sales.

How much they make: $101K/year
Current team size: 1


How I Started A 8K/Month Gym Apparel Ecommerce

Learn how a lawyer turned YouTube comedian turned gym apparel entrepreneur created a profitable side business selling gym apparel with designs based on his dark sense of humor and love of video games, reaching a monthly revenue of over $8,000 by capitalizing on his newfound YouTube popularity and keeping an eye on competitors.

Elgin started Infinite Elgintensity Gym Apparel over 9 years ago
Elgin grew the business to $8.38K/month

2. Absolute Fitness Apparel ($7.8K/year)

Anthony Mellor, founder of Absolute Fitness Apparel, was inspired to start his fitness-fashion brand after being influenced by fitness influencer Christian Guzman. With no prior business or fashion experience, Mellor embarked on a trial and error process to build his brand, focusing on quality content and optimizing his website for mobile use. Despite currently operating at a loss, Mellor has plans to expand his team and focus on incorporating innovation, practicality, and value into every garment.

How much they make: $7.8K/year
Current team size: 0


Starting A Fitness Fashion Brand With A Full-Time Job

Absolute Fitness Apparel is an online based fitness-fashion brand in the UK that successfully launched 5 lines with 2.11% conversion rate, 1.6k average monthly traffic, and Β£43.50 average sale by focusing on influencer and affiliate marketing, SEO, Facebook ads, high-quality content, and mobile-optimized ecommerce platform.

Anthony started Absolute Fitness Apparel almost 7 years ago
Anthony grew the business to $650/month

So... can you actually make money with a white label fitness apparel business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

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3. Gymshark ($1.3B/year)

How much they make: $1.3B/year
Current team size: 850


How a 19-Year-Old Created a $130 Million Sportswear Brand

Gymshark founders started with a website selling fitness supplements and seven years later, they now make a whopping turnover of $130 million.

They started Gymshark almost 12 years ago
They grew the business to $108M/month

Pat Walls,  Founder of Starter Story
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