5 White Label Crm Business Success Stories [2024]

Updated: November 19th, 2023
Start A White Label Crm Business

Are you looking for a fast and effective way to start selling your own CRM & marketing automation system? The white label business model is a proven way to deliver customized CRM solutions to your customers quickly and efficiently.

To start, identify a white label CRM company that offers a customized solution for all small business clients. Sign up for the white label agreement, add your logo and branding, and start reselling the service.

Here are some real life success stories of starting a white label CRM business:

1. GreenRope ($1.92M/year)

metrics for our business are our customer satisfaction and retention rates, which remain consistently high. We currently have over 1,000 customers in over 20 countries, ranging from startups to universities and municipalities. Moving forward, we plan to continue evolving and improving our platform to meet the changing needs of businesses and provide even greater value to our customers.

How much they make: $1.92M/year
Current team size: 15

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On Starting A $160K/Month CRM & Automations Company After A US Air Force Career

GreenRope, a self-funded CRM and marketing automation platform with over 1,000 customers in 20 countries, was built organically and focused on creating a positive, customer-centric culture without outside investment, with an all-in-one interface solving challenges in managing sales, marketing, customer service, and operations.

About
Lars started GreenRope almost 16 years ago
Revenue
Lars grew the business to $160K/month
Read by 11,111 founders

2. TeleCRM ($60K/year)

Rahul, the co-founder of Flamon Cloudtech, came up with the idea for TeleCRM while struggling to manage salespeople for his previous SaaS product. Frustrated with the limitations of existing CRM systems, he envisioned a CRM that would simplify data entry and analysis for sales executives. After validating the idea with 800 business owners and spending over 2.5 years developing the product, TeleCRM launched successfully and attracted its first paying customers.

How much they make: $60K/year
How much did it cost to start: $200K
Current team size: 16

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I Built A CRM To Solve My Own Problem & Now It Makes $60K/Year [India]

Flamon cloudtech's co-founder Rahul shares the story of building and launching TeleCRM, a game-changing Tele-Sales CRM product in beta phase, which is already being used by 20 companies with a monthly recurring revenue of $4500/month and is aiming to capture around 40-50% of the CRM market space in the long term.

About
Rahul started TeleCRM over 2 years ago
Revenue
Rahul grew the business to $5K/month
Costs
It cost Rahul $200000 to start the business
Read by 2,585 founders

So... can you actually make money with a white label CRM business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

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3. Keap ($100M/year)

How much they make: $100M/year
Current team size: 398

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Conquering Chaos: How Clate Mask Grew Infusionsoft into Keap

CRM and sales and marketing automation company, Keap, founded in 2001, rebranded from Infusionsoft in 2019 and has since become a $100 million dollar business with over 2,500 software integrations and a product range that includes Max Classic, Keap Lite, Pro, and Max, the majority of which are Pro.

About
Clate started Keap over 23 years ago
Revenue
Clate grew the business to $8.33M/month
Read by 655 founders