31 Ways To Market Your Blogging Business [2021]

31 Ways To Market Your Blogging Business [2021]

Wondering how to market your blogging business?

Marketing your blogging business is certainly not easy, but there are many ways to promote and advertise your blogging business.

We put together a list of the best marketing ideas for your blogging business, so you can get your small business out there.

Here’s the list:

1. Affiliate program: Launch An Affiliate Program

Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • Topic: Affiliate
  • Level of Difficulty: Medium
  • Cost: Low - $50-$500
  • Result: Lead Generation

article

Check out our full guide on affiliate program ➜

2. Outsourcing: Business Outsourcing

Outsourcing is an agreement where a business contracts a third party to perform services and job functions that were traditionally performed by the company’s employees.

Any business operations that can be performed from an offshore location can be outsourced.

Examples of business operations that can be outsourced include call center services, bookkeeping services, inventory management, IT services, Payroll solutions, etc.

  • Topic: Automate
  • Level of Difficulty: Easy
  • Cost: Medium - $100-$2,000
  • Result: Product Quality

article

Check out our full guide on outsourcing ➜

3. Publicity Stunts: Plan A Publicity Stunt

Publicity stunts are generated by a certain campaign or promotion (initiated by you) and are intended to raise awareness for your business.

Press could result in the form of TV coverage, write-ups in local newspapers, mentions in magazines and of course social media.

  • Topic: Buzz
  • Level of Difficulty: Medium
  • Cost: Medium - $100-$2,000
  • Result: Brand Exposure

article

Check out our full guide on publicity stunts ➜

4. Competitor analysis: Conduct A Competitor Analysis

Competitor analysis refers to a report analyzing your competitors' strengths and weaknesses relative to those of your own business.

For startups trying to break into the market, a well-researched competition analysis gives you the tools to reach strategic decisions.

A competitor analysis should be included in your marketing plan, your business plan, and all aspects of your high-level business and pricing strategy.

  • Topic: Sales
  • Level of Difficulty: Medium
  • Cost: Low - $0-$300
  • Result: Product Quality

article

Check out our full guide on competitor analysis ➜

5. Side Project Marketing: Find A Side Project Marketing Idea

Side project marketing consists of building an entirely new product or service that solves a need for your customer.

This side project typically has it's own branding, but can share common characteristics with the main brand.

  • Topic: Buzz
  • Level of Difficulty: Medium
  • Cost: Medium - $100-$2,500
  • Result: Brand Exposure

article

Check out our full guide on side project marketing ➜

6. Meetup groups: Meetup Group As a Marketing Strategy

Marketing via meetup groups is a strategy to helppublicize a brand during an ongoing in-person or virtual meeting.

Meetup groups offer many benefits for marketing your business, such as finding clients, hosting meetup groups that attract your customers, and learning from like-minded entrepreneurs.

Therefore, if you run a local or global business, meet up groups can be a great strategy for publicizing your offer.

  • Topic: Events
  • Level of Difficulty: Easy
  • Cost: Low - $5-$150
  • Result: Brand Awareness

article

Check out our full guide on meetup groups ➜

7. Tasks Automation : Start Automating Repetitive Tasks

Task automation refers to the application of modern technology to minimize or eliminate the need for human involvement in order to complete the task. Automation tools are one of the most effective ways to increase productivity and scale your business.

Think about all the redundant tasks you complete in a day. You would save a huge amount of time by using automation tools to eliminate the need for your involvement.

In this post, we look at task automation and tell you how you can automate repetitive tasks. . further, we will share an example of how automation has worked for our business. Let us jump straight in!

  • Topic: Automate
  • Level of Difficulty: Medium
  • Cost: Low - Automation tools cost $50-$200
  • Result: Product Quality

article

Check out our full guide on tasks automation ➜

8. Webinar: Launch A Webinar

A webinar is an event held virtually and attended exclusively by an online audience. Therefore, a webinar can reach a wide range of audiences from different locations.

Webinars are a great way to build your existing audience and create new customers. Webinars can also help with promotions, establishing clout and credibility with customers, and can help build your email list.

Webinars are a particularly effective marketing tool because they allow brands to connect with their customers.

  • Topic: Events
  • Level of Difficulty: Medium
  • Cost: Medium - $100-$1,500
  • Result: Trust & Credibility

article

Check out our full guide on webinar ➜

9. Guest Blogging: Start Guest Blogging

Guest blogging is a content marketing strategy that involves writing and publishing a blog post on another company’s website.

Guest posts include your byline and are highlighted by the editor of that website as being written by a guest author or contributor

Guest posts attract a new audience and ultimately boost brand credibility and awareness.

  • Topic: Content
  • Level of Difficulty: Easy
  • Cost: Low - $0-$300
  • Result: Brand Exposure

article

Check out our full guide on guest blogging ➜

10. Quora: Write Viral Answers On Quora

Quora is a platform where you can contribute and obtain knowledge. It's a place to ask questions and connect with others who offer insights and answers to specific questions.

By contributing answers on Quora, you can promote your business and drive organic traffic to your site.

  • Topic: Content
  • Level of Difficulty: Easy
  • Cost: Free - -
  • Result: Brand Exposure

article

Check out our full guide on quora ➜

11. Podcast advertising: Advertise Your Brand On A Podcast

Podcast advertising refers to promoting your brand during a podcast.

According to Buzzsprout, podcasts currently reach over 68 million Americans on a weekly basis, and the number will continue to increase.

With so many Americans listening to podcasts, it is easy to get your message in front of potential customers. Therefore, embracing podcast advertising can boost your brand awareness.

  • Topic: Social Media - (Paid)
  • Level of Difficulty: Medium
  • Cost: Medium - $15 for a 10-second ad CPM. $18 for a 30-second ad CPM. $25 for a 60-second ad CPM
  • Result: Brand Exposure

article

Check out our full guide on podcast advertising ➜

12. Press Release: Get A Press Release Published

A press release is a marketing strategy that involves sending out a newsworthy bulletin.

Targeting journalists and potential customers, the press release provides a popular approach for getting immediate brand exposure.

For startups, getting more press is an attractive approach to gain traction, so that target customers know who you are, and what you are offering them.

  • Topic: Buzz
  • Level of Difficulty: Medium
  • Cost: Medium - $0-$2,000
  • Result: Brand Exposure

article

Check out our full guide on press release ➜

13. LinkedIn ads: Advertise On LinkedIn

LinkedIn Advertising refers to the use of paid LinkedIn Ads targeting the platform users.

The LinkedIn paid ads provide an exceptional benefit that will help brands to meet the specific business goals.

LinkedIn advertising is ideal for businesses that want to reach customers via a professional network.

  • Topic: Social Media - (Paid)
  • Level of Difficulty: Medium
  • Cost: Low - On average: $5.26 per click, $6.59 per 1000 impressions, and $0.80 per send.
  • Result: Lead Generation

article

Check out our full guide on linkedin ads ➜

14. Checklist Content: Create A Checklist For Your Blog

Checklists provide readers with a concise list of tasks for how to solve a specific problem.

This type of content typically drives your customer to download, use, and share your content - all great ways to improve your SEO and brand exposure.

  • Topic: Content
  • Level of Difficulty: Easy
  • Cost: Free - There is no cost to create a checklist.
  • Result: Brand Exposure

article

Check out our full guide on checklist content ➜

15. Lead Nurturing Sequence: Create an Email Lead Magnet Nurturing Sequence

Nurturing emails are a series of emails that that suit the needs of your customers based on where they are at in their buyer journey.

These emails are typically full of useful content and information and can be designed to promote a number of different offerings - such as marketing materials, website content, discounted deals, etc.

By creating targeted, segmented emails, you show your customer that you are aware of their interests which can help with conversions.

  • Topic: Email
  • Level of Difficulty: Medium
  • Cost: Free - No cost
  • Result: Lead Generation

article

Check out our full guide on lead nurturing sequence ➜

16. Interview Blog Content: Conduct Interviews For Your Blog

Interviews are a great way to get user generated content for your site - and oftentimes, they will generate quality traffic and interest.

Not only will your audience read this content, but the audience of your interviewee will also read and share this content.

Interviews are a great way to add value to your business while mixing up your blogging style.

  • Topic: Content
  • Level of Difficulty: Easy
  • Cost: Free - No cost
  • Result: SEO

article

Check out our full guide on interview blog content ➜

17. Caption Contest: Run A Caption Contest

A caption contest giveaway is when brands share an image on social media and ask their audience to come up with a description for it.

Typically, whoever creates the best caption is chosen and rewarded with a gift or prize.

Not only can this engage your audience, but the results are often so clever that they can be used for future marketing material. You could even use the best entries to create a hilarious meme for your business. The opportunities are endless.

  • Topic: Social Media (Organic)
  • Level of Difficulty: Easy
  • Cost: Low - $10-$500. Depending on the giveaway prize, the cost may vary.
  • Result: Engagement

article

Check out our full guide on caption contest ➜

18. Data-Driven Content: Create A Data-Driven Content Marketing Campaign

Data driven content is a strategy used for content marketing campaigns. This data is typically obtained from your brands buyer persona to create an effective marketing campaign.

Data driven content uses factual information generated from experiments (surveys or testing) to form conclusions.

  • Topic: Content
  • Level of Difficulty: Medium
  • Cost: Low - $10-$300.
  • Result: Trust & Credibility

article

Check out our full guide on data-driven content ➜

19. Medium Content: Republish Content On Medium

Medium is an open platform where users can read and share new perspectives on any topic.

The platform has 170 million readers and is open to anyone and everyone to check out.

As a contributor, you can share your stories with the world - regardless of background, affiliation, or expertise.

  • Topic: Content
  • Level of Difficulty: Easy
  • Cost: Free - -
  • Result: Trust & Credibility

article

Check out our full guide on medium content ➜

20. Email Another Businesses Subscriber List: Email Another Businesses Subscriber List

What Does It Mean To Email Another Businesses List?

By blasting someone elses's subscriber list, you have the opportunity to generate highly targeted traffic to your content.

In order to successfully do this, you may want to have a campaign idea involved and ensure that you find the right partner for this.

Start on a small scale (email list) to see if this is worthwhile for you, and if you see positive results, you can always scale up and reach a much bigger list.

  • Topic: Email
  • Level of Difficulty: Easy
  • Cost: Low - $100-$1,000 per thousand emails
  • Result: Brand Exposure

article

Check out our full guide on email another businesses subscriber list ➜

21. Print Media Marketing: Create A Print Media Marketing Campaign

Print media marketing is a form of advertising that uses physically printed media to reach consumers, business customers, and prospects.

Examples of physically printed media are magazines, newspapers, newsletters, consumer and trade magazines, and direct letters to target customers.

By creating print media marketing campaigns, businesses are able to reach a very wide audience and target different readerships.

  • Topic: Print + Traditional
  • Level of Difficulty: Medium
  • Cost: Medium - $500-$20,000
  • Result: Brand Awareness

article

Check out our full guide on print media marketing ➜

22. Seminar: Marketing Through A Business Seminar

A seminar is a business-sponsored event that focuses on circulating knowledge, new techniques, or even educating your customers on how to get more value from your products.

For businesses, organizing a seminar is a great way to raise brand awareness, market new products or services, and even bring revenue to your business.

In addition, a well-organized seminar can help you position your brand as a subject matter expert.

  • Topic: Events
  • Level of Difficulty: Medium
  • Cost: Free - Typically, business owners get paid to speak at seminars and it can be a very lucrative income stream. Here is what this opportunity can look like:- Newbie speakers: $500–$2,500- Beginning speakers: $5,000–$10,000- Advanced Speakers: $10,000–$20,000
  • Result: Trust & Credibility

article

Check out our full guide on seminar ➜

23. Infographic: Design An Infographic

Infographics are a visual document that shows data and complex concepts about a specific topic.

Infographics are a great way to present facts and statistics about your product or service.

Presenting information in a visually appealing way allows visitors to spend time on your site and share your content.

Additionally, infographics can make your product more credible if there's research-driven data involved.

  • Topic: Content
  • Level of Difficulty: Easy
  • Cost: Free - Infographics can be created using the free version of Canva or even using a google doc.
  • Result: Brand Awareness

article

Check out our full guide on infographic ➜

24. User Generated Content (UGC): Increase User-Generated Content (UGC) On Social

UGC is a way to get your customer involved in your marketing process - often times, without them even realizing it!

Any time your customer has an opportunity to share your product/service, they are generating content for your business.

When others see this, they are more likely to become interested in your brand as they saw it from a friend, a colleague, or someone they follow.

  • Topic: Word Of Mouth
  • Level of Difficulty: Easy
  • Cost: Free - The best part about UGC is that it's completely free. Your users are creating content for you and you get to then share that with the world.
  • Result: Brand Exposure

article

Check out our full guide on user generated content (ugc) ➜

25. Twitter Advanced Search: Find Customers Through Advanced Search In Twitter

Twitter advanced search is an underrated, little-known tool that's been extremely effective for marketers and small business owners.

Advanced search is available when using the web app and is perfect for:

  1. Finding new customers
  2. Measuring the satisfaction of current customers.

This search puts leads right in front of you and allows you to reach people who have a specific problem that your business could help with.

  • Topic: Social Media (Organic)
  • Level of Difficulty: Easy
  • Cost: Free - -
  • Result: Lead Generation

article

Check out our full guide on twitter advanced search ➜

26. Pay Per Click Advertising: Set Up A Pay Per Click Campaign

Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.

  • Topic: Affiliate
  • Level of Difficulty: Medium
  • Cost: Low - Average is typically $1 per click
  • Result: Brand Exposure

article

Check out our full guide on pay per click advertising ➜

27. Referral Program: Launch A Referral Program

A referral program is the type of marketing where you state an offer to your existing customers for the act of creating a word-of-mouth referral that converts.

According to SEMrush, word-of-mouth is considered to be one of the top traffic sources for small businesses that practice affiliate marketing.

Launching a referral program is a great marketing strategy for growing a small business. An effective referral program enables startups to increase lead generation and an active audience.

  • Topic: Word Of Mouth
  • Level of Difficulty: Easy
  • Cost: Low - $10-$100
  • Result: Brand Exposure

article

Check out our full guide on referral program ➜

28. Product expansion: Expand Your Product Line

Product line expansion simply refers to a way of focusing on your customer's requirements and offering them variants of the current products that they already love.

Before undertaking the product line expansion strategy, consider listening to customers' feedback. Focus on understanding their current pain points and look at ways to make your products appeal to a broader market.

It's important to note that adding new products and diversifying may not be in the cards for you right this moment, and that's okay. You can always consider it down the road.

  • Topic: Buzz
  • Level of Difficulty: Medium
  • Cost: Medium - $100-$2,000
  • Result: Brand Exposure

article

Check out our full guide on product expansion ➜

29. Trade Show: Attend A Trade Show

Tradeshows refer to an exhibition where companies in a specific industry display and demonstrate their products or services.

Although this tactic may seem traditional, tradeshows remain an effective and important marketing strategy in business today.

With attending a tradeshow, startups can reach their target audienceand also attract new customers.

  • Topic: Events
  • Level of Difficulty: Medium
  • Cost: Medium - $200-$5,000
  • Result: Lead Generation

article

Check out our full guide on trade show ➜

30. Case Study: Create A Case Study For Your Website

Case studies are a great way to show your audience real-life success stories from other customers.

When a potential lead see's how your product/service made a difference for an existing customer, they are likely to have more confidence in your brand and convert into a customer. Case studies are essentially used as social proof, which can be a very persuasive form of marketing.

  • Topic: Content
  • Level of Difficulty: Easy
  • Cost: Free - Case studies can be created on a simple word document or powerpoint. To create a powerful case study, all you need is time and focus.
  • Result: Trust & Credibility

article

Check out our full guide on case study ➜

31. Whitepaper: Publish A Whitepaper

A whitepaper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution.

Ideally, a white paper covers a complex issue and its purpose is to advocate that a certain position is the best way to go.

When used for a marketing purpose, the white paper focuses on influencing the decision-making of current and prospective customers

  • Topic: Content
  • Level of Difficulty: Hard
  • Cost: Medium - $50-$4,500. If designed on own, the cost to publish a white-paper is next to zero. However, many businesses outsource this to an expert as it can be time-consuming and challenging, which usually costs an average of $4,500.
  • Result: SEO

article

Check out our full guide on whitepaper ➜

Pat Walls,  Founder of Starter Story

Discover the best strategies of successful business owners

Join our newsletter and receive our handcrafted recap with the best insights shared by founders in Starter Story each week.

Useful, convenient, and free:

Did you know that brands using Klaviyo average a 95x ROI?

Email, SMS, and more β€” Klaviyo brings your marketing all together, fueling growth without burning through time and resources.

Deliver more relevant email and text messages β€” powered by your data. Klaviyo helps you turn one-time buyers into repeat customers with all the power of an enterprise solution and none of the complexity.

Join Brumate, Beardbrand, and the 265,000 other businesses using Klaviyo to grow their online sales.

Try Klaviyo for free right now ➜

Leave a comment
Your email address will not be published.