27 Ways To Market Your Personal Training Business [2021]

27 Ways To Market Your Personal Training Business [2021]

Wondering how to market your personal training business?

Marketing your personal training business is certainly not easy, but there are many ways to promote and advertise your personal training business.

We put together a list of the best marketing ideas for your personal training business, so you can get your small business out there.

Here’s the list:

1. Affiliate program: Launch An Affiliate Program

Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • Topic: Affiliate
  • Level of Difficulty: Medium
  • Cost: Low - $50-$500
  • Result: Lead Generation

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Check out our full guide on affiliate program ➜

2. Pay Per Click Advertising: Set Up A Pay Per Click Campaign

Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.

  • Topic: Affiliate
  • Level of Difficulty: Medium
  • Cost: Low - Average is typically $1 per click
  • Result: Brand Exposure

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Check out our full guide on pay per click advertising ➜

3. Referral Program: Launch A Referral Program

A referral program is the type of marketing where you state an offer to your existing customers for the act of creating a word-of-mouth referral that converts.

According to SEMrush, word-of-mouth is considered to be one of the top traffic sources for small businesses that practice affiliate marketing.

Launching a referral program is a great marketing strategy for growing a small business. An effective referral program enables startups to increase lead generation and an active audience.

  • Topic: Word Of Mouth
  • Level of Difficulty: Easy
  • Cost: Low - $10-$100
  • Result: Brand Exposure

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Check out our full guide on referral program ➜

4. Publicity Stunts: Plan A Publicity Stunt

Publicity stunts are generated by a certain campaign or promotion (initiated by you) and are intended to raise awareness for your business.

Press could result in the form of TV coverage, write-ups in local newspapers, mentions in magazines and of course social media.

  • Topic: Buzz
  • Level of Difficulty: Medium
  • Cost: Medium - $100-$2,000
  • Result: Brand Exposure

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Check out our full guide on publicity stunts ➜

5. Handwritten Marketing : Send Handwritten Notes to Customers

Handwritten marketing is a common strategy used by sales and marketing teams that aim to maintain close relationships with their customers.

Sending handwritten notes to customers helps marketers achieve personalized marketing, improve customer loyalty, and improve open rates.

The concept of sending writing handwritten notes to customers is ideal in lead generation, sending thank you message after the customer made a purchase, retargeting abandoned shopping carts, and several other scenarios.

  • Topic: Relationships
  • Level of Difficulty: Easy
  • Cost: Low - $0-$50
  • Result: Brand Loyalty

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Check out our full guide on handwritten marketing ➜

6. Product expansion: Expand Your Product Line

Product line expansion simply refers to a way of focusing on your customer's requirements and offering them variants of the current products that they already love.

Before undertaking the product line expansion strategy, consider listening to customers' feedback. Focus on understanding their current pain points and look at ways to make your products appeal to a broader market.

It's important to note that adding new products and diversifying may not be in the cards for you right this moment, and that's okay. You can always consider it down the road.

  • Topic: Buzz
  • Level of Difficulty: Medium
  • Cost: Medium - $100-$2,000
  • Result: Brand Exposure

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Check out our full guide on product expansion ➜

7. Competitor analysis: Conduct A Competitor Analysis

Competitor analysis refers to a report analyzing your competitors' strengths and weaknesses relative to those of your own business.

For startups trying to break into the market, a well-researched competition analysis gives you the tools to reach strategic decisions.

A competitor analysis should be included in your marketing plan, your business plan, and all aspects of your high-level business and pricing strategy.

  • Topic: Sales
  • Level of Difficulty: Medium
  • Cost: Low - $0-$300
  • Result: Product Quality

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Check out our full guide on competitor analysis ➜

8. Leverage Third Party Platforms: Leverage Third Party Platforms (Amazon, Etsy, etc)

Running a successful startup requires wearing a variety of hats at all times.

According to Forbes Report, startups should leverage third-party platforms to thrive.

Simply put, third-party platforms involve startups using an existing infrastructure and expertise built by the third-party platform to market and reach your customers.

Amazon, Etsy and Shopify are all examples of third-party platforms.

Startups that choose to leverage third-party platforms save an enormous amount of resources involved in hiring, training, and retaining in-house experts.

  • Topic: Sales
  • Level of Difficulty: Medium
  • Cost: Low - $0-$100
  • Result: Brand Exposure

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Check out our full guide on leverage third party platforms ➜

9. Pinterest ads: Pinterest Advertising

Pinterest Advertising is a fast-pass ticket to increasing your social media reach by targeting more than 450 million active pinterest users every month.

By running promoted pins, marketers can drive traffic, increase conversions, and boost brand awareness effectively.

For startups, Pinterest Advertising is a great way to boost your business.

  • Topic: Social Media - (Paid)
  • Level of Difficulty: Easy
  • Cost: Low - $.10-$1.50
  • Result: Brand Exposure

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Check out our full guide on pinterest ads ➜

10. Meetup groups: Meetup Group As a Marketing Strategy

Marketing via meetup groups is a strategy to helppublicize a brand during an ongoing in-person or virtual meeting.

Meetup groups offer many benefits for marketing your business, such as finding clients, hosting meetup groups that attract your customers, and learning from like-minded entrepreneurs.

Therefore, if you run a local or global business, meet up groups can be a great strategy for publicizing your offer.

  • Topic: Events
  • Level of Difficulty: Easy
  • Cost: Low - $5-$150
  • Result: Brand Awareness

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Check out our full guide on meetup groups ➜

11. Networking Event: Attend A Networking Event

Networking event refers to social or economic activity where entrepreneurs meet with intention of forming business relationships, recognizing, creating, or acting upon business opportunities.

As an entrepreneur, creating connections and putting your brand out there is critical to the success of your business.

Attending a networking event you will meet like-minded people, exchange a business idea or two, and leave knowing you brought your brand some exposure.

Networking events could provide you a once in lifetime opportunity or connection that could take your business to the next level.

  • Topic: Events
  • Level of Difficulty: Easy
  • Cost: Low - $0-$150
  • Result: Brand Awareness

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Check out our full guide on networking event ➜

12. Webinar: Launch A Webinar

A webinar is an event held virtually and attended exclusively by an online audience. Therefore, a webinar can reach a wide range of audiences from different locations.

Webinars are a great way to build your existing audience and create new customers. Webinars can also help with promotions, establishing clout and credibility with customers, and can help build your email list.

Webinars are a particularly effective marketing tool because they allow brands to connect with their customers.

  • Topic: Events
  • Level of Difficulty: Medium
  • Cost: Medium - $100-$1,500
  • Result: Trust & Credibility

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Check out our full guide on webinar ➜

13. Guest Blogging: Start Guest Blogging

Guest blogging is a content marketing strategy that involves writing and publishing a blog post on another company’s website.

Guest posts include your byline and are highlighted by the editor of that website as being written by a guest author or contributor

Guest posts attract a new audience and ultimately boost brand credibility and awareness.

  • Topic: Content
  • Level of Difficulty: Easy
  • Cost: Low - $0-$300
  • Result: Brand Exposure

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Check out our full guide on guest blogging ➜

14. Quora: Write Viral Answers On Quora

Quora is a platform where you can contribute and obtain knowledge. It's a place to ask questions and connect with others who offer insights and answers to specific questions.

By contributing answers on Quora, you can promote your business and drive organic traffic to your site.

  • Topic: Content
  • Level of Difficulty: Easy
  • Cost: Free - -
  • Result: Brand Exposure

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Check out our full guide on quora ➜

15. Yelp ads: Create Yelp Ads

Yelp Ads refers to the placement of promotional content on Yelp with the intention to reach more customers who visit Yelp.

The Yelp advertisements will appear in the search results and on business listings.

Through Yelp ads, you can bring more people back to your Yelp business page so that they learn more about your business and ultimately decide to contact you.

  • Topic: Social Media - (Paid)
  • Level of Difficulty: Easy
  • Cost: Low - $0-$350
  • Result: Brand Exposure

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Check out our full guide on yelp ads ➜

16. Corporate gifts: Corporate Gifting

Corporate gifting is the practice of creating a touchpoint with your existing clients and prospects through the use of a gift.

Giving gifts is one of the worlds oldest traditions. Why? Because it works.

According to Destination CRM:

Businesses that send highly personalized and modern gifts at key moments in the customer journey see a far better outcomeβ€”particularly with small and midsize businesses, whose customer relationships are crucial.

  • Topic: Sales
  • Level of Difficulty: Easy
  • Cost: Low - $20-$500
  • Result: Brand Loyalty

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Check out our full guide on corporate gifts ➜

17. LinkedIn ads: Advertise On LinkedIn

LinkedIn Advertising refers to the use of paid LinkedIn Ads targeting the platform users.

The LinkedIn paid ads provide an exceptional benefit that will help brands to meet the specific business goals.

LinkedIn advertising is ideal for businesses that want to reach customers via a professional network.

  • Topic: Social Media - (Paid)
  • Level of Difficulty: Medium
  • Cost: Low - On average: $5.26 per click, $6.59 per 1000 impressions, and $0.80 per send.
  • Result: Lead Generation

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Check out our full guide on linkedin ads ➜

18. Business cards: Create Business Cards

A business card is a card bearing information about a business or an individual.

Business cards may seem like an "old" way to market yourself, but they still may be worth it.

A skillfully designed business card can be your best marketing tool especially if you meet many clients in person.

  • Topic: Print + Traditional
  • Level of Difficulty: Easy
  • Cost: Low - $25-$200. Price depends on how many business cards you order.
  • Result: Brand Awareness

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Check out our full guide on business cards ➜

19. Conversion Rate Optimization: Optimize conversion rates

Website Conversion = # of times a web user completes a goal / site traffic.

Conversion rate optimization refers to the process of optimizing promoted search ads, landing pages, and the overall website.

Optimizing conversion rate allows the digital marketer to capitalize on the traffic and leads they manage to acquire.

  • Topic: SEO
  • Level of Difficulty: Medium
  • Cost: Low - $0-$500
  • Result: Lead Generation

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Check out our full guide on conversion rate optimization ➜

20. Promotional videos: Create A Stellar Promotional Video

A promotional video is any type of video you record and post with the intention of promoting a particular marketing initiative, sale, or event.

According to Wyzowl, 83% of video marketers say video gives them a great ROI.

Creating a stellar promotional video grabs the audience's attention and draws them to learn more about the featured product or service.

  • Topic: Content
  • Level of Difficulty: Medium
  • Cost: Medium - $100-$10,000
  • Result: Brand Awareness

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Check out our full guide on promotional videos ➜

21. Case Study: Create A Case Study For Your Website

Case studies are a great way to show your audience real-life success stories from other customers.

When a potential lead see's how your product/service made a difference for an existing customer, they are likely to have more confidence in your brand and convert into a customer. Case studies are essentially used as social proof, which can be a very persuasive form of marketing.

  • Topic: Content
  • Level of Difficulty: Easy
  • Cost: Free - Case studies can be created on a simple word document or powerpoint. To create a powerful case study, all you need is time and focus.
  • Result: Trust & Credibility

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Check out our full guide on case study ➜

22. Checklist Content: Create A Checklist For Your Blog

Checklists provide readers with a concise list of tasks for how to solve a specific problem.

This type of content typically drives your customer to download, use, and share your content - all great ways to improve your SEO and brand exposure.

  • Topic: Content
  • Level of Difficulty: Easy
  • Cost: Free - There is no cost to create a checklist.
  • Result: Brand Exposure

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Check out our full guide on checklist content ➜

23. Lead Nurturing Sequence: Create an Email Lead Magnet Nurturing Sequence

Nurturing emails are a series of emails that that suit the needs of your customers based on where they are at in their buyer journey.

These emails are typically full of useful content and information and can be designed to promote a number of different offerings - such as marketing materials, website content, discounted deals, etc.

By creating targeted, segmented emails, you show your customer that you are aware of their interests which can help with conversions.

  • Topic: Email
  • Level of Difficulty: Medium
  • Cost: Free - No cost
  • Result: Lead Generation

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Check out our full guide on lead nurturing sequence ➜

24. Data-Driven Content: Create A Data-Driven Content Marketing Campaign

Data driven content is a strategy used for content marketing campaigns. This data is typically obtained from your brands buyer persona to create an effective marketing campaign.

Data driven content uses factual information generated from experiments (surveys or testing) to form conclusions.

  • Topic: Content
  • Level of Difficulty: Medium
  • Cost: Low - $10-$300.
  • Result: Trust & Credibility

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Check out our full guide on data-driven content ➜

25. Brand Story Email: Create A Brand Story Email Campaign

A brand story email narrates the story of how and why your business was started and expresses how that narrative is still apart of you today.

Emails that explain your brand story can be a very effective way to connect with your customer.

  • Topic: Email
  • Level of Difficulty: Easy
  • Cost: Free - -
  • Result: Lead Generation

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Check out our full guide on brand story email ➜

26. Whitepaper: Publish A Whitepaper

A whitepaper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution.

Ideally, a white paper covers a complex issue and its purpose is to advocate that a certain position is the best way to go.

When used for a marketing purpose, the white paper focuses on influencing the decision-making of current and prospective customers

  • Topic: Content
  • Level of Difficulty: Hard
  • Cost: Medium - $50-$4,500. If designed on own, the cost to publish a white-paper is next to zero. However, many businesses outsource this to an expert as it can be time-consuming and challenging, which usually costs an average of $4,500.
  • Result: SEO

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Check out our full guide on whitepaper ➜

27. Twitter Advanced Search: Find Customers Through Advanced Search In Twitter

Twitter advanced search is an underrated, little-known tool that's been extremely effective for marketers and small business owners.

Advanced search is available when using the web app and is perfect for:

  1. Finding new customers
  2. Measuring the satisfaction of current customers.

This search puts leads right in front of you and allows you to reach people who have a specific problem that your business could help with.

  • Topic: Social Media (Organic)
  • Level of Difficulty: Easy
  • Cost: Free - -
  • Result: Lead Generation

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Check out our full guide on twitter advanced search ➜

Pat Walls,  Founder of Starter Story

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