The 38 Best Home-Based Businesses To Start In Michigan [2024]

Updated: January 20th, 2022

Interested in starting a business in Michigan in 2024?

We put together 37 of the best businesses you can start in Michigan today.

For each business idea, we’ll show you real-world examples of how you can start your profitable, home-based small business in Michigan.

Here's the full list:

1. Start a stationery business ($48K/year)

Jordyn from Michigan, USA started Jordyn Alison Designs about 6 years ago, a stationery business.

  • Location: Michigan, USA
  • Revenue: $4,000/ month
  • Founders: 1
  • Employees: 0

Case Study

Hey, I’m Jordyn and I’m the owner of Jordyn Alison Designs. My intentions with my products are to bring joy to your daily life as well as help connect you with others.

For a couple of years, the only thing I sold in my shop was greeting cards. But in March of 2018, I started selling vinyl stickers, which proved to be successful. I now have greeting cards, stickers, notepads, apparel and more in my shop.

Part of what I think makes my business unique is that I have a pretty strong digital side to my business as well. For that side, I work on making SVG cut files and hand-lettered fonts. As someone who can’t sit still and do the same thing every day, it’s really nice to have two distinct sides to my business that I can switch back and forth from.

how-i-started-a-3k-month-hand-lettered-stationery-products-ecommerce

2. Start a men's grooming company ($1.2M/year)

Doug Geiger from Mount Clemens, Michigan, USA started CanYouHandlebar over 11 years ago, a men's grooming company.

  • Location: Mount Clemens, Michigan, USA
  • Revenue: $100,000/ month
  • Starting Costs: $$400
  • Founders: 1
  • Employees: 10

Case Study

I’m Doug Geiger, founder of Can You Handlebar, a men’s grooming product company. We’re one of those low-key-high-quality brands.

We are best known for beard oils and balms, moustache wax and inventing the first application brush for beard products, the Can You Handlebar Beard Oil Brush®. We are carefully and consistently extending our product line and distribution.

In our first three years our production grew from a kitchen countertop with a crockpot I stole from my wife to “making a million bucks” and a 10,000 square foot building with a whole fleet of crockpots. Meanwhile, our retail presence -- which began on the counter of a gracious proprietor of the corner gas station -- has grown to our own network of barbers and salons across the US, international distribution and most visibly, the shelves of every Art of Shaving.

how-i-turned-a-moustache-wax-recipe-into-a-million-dollar-business

3. Start an ice cream scooper business ($216K/year)

Michael Chou from South Lyon, Michigan, USA started Midnight Scoop over 9 years ago, an ice cream scooper business.

  • Location: South Lyon, Michigan, USA
  • Revenue: $18,000/ month
  • Founders: 1
  • Employees: 4

Case Study

My name is Michael Chou, and I am an aerospace engineer by trade.

It’s always bothered me how difficult it was to scoop hard ice cream. I hated trying to melt the ice cream using heated spoons, or the microwave. I just knew there was a better way. It took me years to develop the most perfect ice cream scoop.

There is definitely blood sweat and tears in the product. Heck, we call it the Midnight Scoop because I spent so many nights obsessing about it and losing so much sleep.

how-an-aerospace-engineer-decided-to-reengineer-the-ice-cream-scooper

4. Start a cork maps business ($48K/year)

Nick Fortosis from Zeeland, Michigan, USA started GEO 101 Design over 6 years ago, a cork maps business.

  • Location: Zeeland, Michigan, USA
  • Revenue: $4,000/ month
  • Starting Costs: $$200
  • Founders: 1
  • Employees: 0

Case Study

My name is Nick Fortosis and I am the founder of GEO 101 Design, a company that specializes in creating one of a kind cork maps with modern minimalist aesthetics. Our goal is to turn your love of travel into your own personalized home décor.

Founded in late 2017, I run the business by myself and manufacture everything in my garage workshop in West Michigan. We have been steadily growing and are currently doing roughly $2000 a month in sales through our website and our Etsy shop.

how-i-started-a-side-project-out-of-my-garage-selling-cork-maps

5. Start a baby photography business

Jessica Mitchell from Howell, Michigan, USA started Jessica Mehu Photography LLC about 13 years ago, a baby photography business.

  • Location: Howell, Michigan, USA
  • Starting Costs: $$1.5K
  • Founders: 1
  • Employees: 2

Case Study

I was raised in a religion that discouraged education. I was poorly homeschooled and didn’t continue my education past high school. I was married and a mother at the young age of 18. I was a stay at home mother and my husband was the primary breadwinner of the household, but worked small part-time jobs here and there to help financially as he didn’t earn much and we lived paycheck to paycheck. During my second pregnancy in 2005, I learned about doulas and knew my passion lies in pregnancy and infants so I became a certified birth doula in 2006.

When you build a business, it’s coming from YOU and the energy you attract will either lead to success or failure of your business.

During my time assisting women in childbirth, they would hand me their cameras and ask me to snap some pictures to capture the moment. When I held the camera in my hands my heart raced and I found myself getting creative and I taking those photos and eventually even editing them afterward. This led me to apply for job postings for photography companies that offered training. I worked for several companies including being the newborn photographer in the hospital that went from room to room the day after a baby was born. Even in the studio setting, when a baby came in, everyone pointed to me to take them because it was clear that was my passion and talent.

on-turning-a-photography-hobby-into-a-wildly-successful-venture

6. Start a digital agency ($240K/year)

Kaila Piepkow from Ann Arbor, MI, USA started Dox Design over 6 years ago, a digital agency.

  • Location: Ann Arbor, MI, USA
  • Revenue: $20,000/ month
  • Founders: 1
  • Employees: 2

Case Study

Hey, Fur Friends! My name is Kaila Piepkow and I am Owner and Principal Designer at Dox Design, and dog-mom to three spoiled dachshunds. I’ve been a (mildly) crazy dog lady my whole life, so naturally, when I started my own design agency I decided to niche down and focuses on pet businesses and animal lovers.

At Dox Design we put the spotlight on exceptional pet businesses and products with drool-worthy branding, website and packaging design. Our bread and butter is branding and graphic design. We do everything from logos, to postcards, to tradeshows, and more. Dox Design aims to ensure your aesthetic is in-line with the message you want to portray to your audience. By taking the time to build a relationship with our clients, we make the most strategic decisions to develop top-notch brands.

We strive to make great design accessible to everyone—even brands starting out with a low budget. That’s why we’re very excited for the upcoming release of our online store. This is where brands will be able to go to purchase templated designs, ranging from business cards to stock photos, to upgrade their branding. Be on the lookout late summer for the launch here.

how-i-turned-my-passion-for-puppers-into-a-thriving-design-agency

7. Start a healthy snack food business

Joe Oblas from Plano, Texas started Stryve almost 7 years ago, a healthy snack food business.

  • Location: Plano, Texas
  • Starting Costs: $$8M
  • Founders: 3
  • Employees: 107

Case Study

I am Joe Oblas, the Co-CEO of Stryve Beef Biltong. Stryve Beef Biltong is an all-natural, good-for-you snack made from 100% American beef that’s high in protein and zero sugar. At Stryve, we’re on a mission to help America snack better. In case you haven’t heard of biltong before, it’s made with a process for preserving meat that originated centuries ago in South Africa using just meat, vinegar, and spices.

Biltong boasts 50% more protein in every bite than traditional jerky but has zero sugar. We offer delicious, flavorful biltong in slices, sticks, and slabs made with simple ingredients and nothing artificial. Stryve is free of MSG, nitrates, preservatives, sugar, and gluten.

on-creating-a-high-protein-zero-sugar-biltong-snack-and-growing-the-company-to-100-employees

8. Start an art business ($12K/year)

David Cruickshank from Royal Oak, Michigan, USA started Twisted Boards about 11 years ago, an art business.

  • Location: Royal Oak, Michigan, USA
  • Revenue: $1,000/ month
  • Founders: 1
  • Employees: 1

Case Study

My name is Dave Cruickshank and I’m a police officer in Connecticut. I started a business called Twisted Boards out of my basement and have grown to a manufacturing plant and fulfillment center in Michigan.

We manufacture and sell a new type of product; three dimensional dry erase boards. We have a very broad customer base from college kids and office workers to schools and special needs teachers.

The sales market has been quite a roller coaster but we’re currently in about 150 stores across the US and building an intellectual property portfolio that will help the business grow.

creating-a-unique-product-and-getting-into-150-retail-stores

9. Start a clothing boutique ($1.8M/year)

Sasithon Bella from Michigan, USA started The Kewl Shop almost 12 years ago, a clothing boutique.

  • Location: Michigan, USA
  • Revenue: $150,000/ month
  • Founders: 2
  • Employees: 6

Case Study

Hi there, my names Sasithon, or Sasi for short and I run The Kewl Shop together with my husband, Charles. I’m Thai and spent my formative years in Bangkok, the capital of Thailand. Charles is British.

Our flagship products are designer bandage and bodycon dresses, a style of dress made famous by a host of celebrities including the ubiquitous Kim Kardashian. Bandage dresses are form-fitting dresses that slim your shape and show off your curves. They work a lot like shapewear, and you honestly do feel like a million bucks wearing one.

We sell these stunning dresses worldwide although 90% of our orders are in the USA. Our customers range from 16 to 18-year-old girls wanting to look vibrant and turn heads to women in their 60’s and beyond with a zest for life.

leveraging-seo-to-grow-an-online-store-to-1-8m-per-year

10. Start an outdoor apparel brand ($360K/year)

Bradley Hoos from Detroit, MI, USA started MuskOx over 4 years ago, an outdoor apparel brand.

  • Location: Detroit, MI, USA
  • Revenue: $30,000/ month
  • Starting Costs: $$50K
  • Founders: 1
  • Employees: 4

Case Study

Hi friends, my name is Brad Hoos, founder of MuskOx. No, unfortunately, I wasn’t the first person to discover the musky odored, super cool, Arctic hooved mammals with two-layered thick coats that roam the tundra in herds. However, I did start a men’s clothing line called MuskOx to provide quality, functional gear for your everyday adventure, whether you’re trekking alongside arctic mammals, hustling at the office, or exploring new terrain.

Why? It’s simple -- I felt like men needed more thoughtful gear to simplify their lives.

how-we-started-a-10k-month-men-s-outdoor-apparel-brand

11. Start a hair product line ($6.6K/year)

Leslie Wheeler from Detroit, Michigan, USA started Bristle Products- L. Archie Brands LLC over 7 years ago, a hair product line.

  • Location: Detroit, Michigan, USA
  • Revenue: $550/ month
  • Founders: 1
  • Employees: 2

Case Study

I am Leslie Wheeler, Founder of Bristle Products and Owner of Bristle Hair Shop. I have had a passion for hair and skin care products from an early age. I am the youngest of a family of 4 girls, on a tight budget growing up in Detroit, my mom allowed us to each pick our own shampoo out so we wouldn’t fight over sharing a bottle. I remember taking a long time to decide which bottle I wanted and could stand there for a long time strolling and staring at the different packaging and of course, smelling each one, doesn’t everyone do that?

I am weirdly fascinated by product labels, packaging, and products, basically beyond a product junkie, I may be in a new category. I am such a fan of so many hair care lines and many inspire me!

Being in the salon industry, as a hairstylist for 25 years, allowed many opportunities, From working in some of Metro Detroit’s most popular salons to being a brand rep for a multi-million dollar haircare brand.

on-starting-an-all-natural-haircare-product-line

12. Start a men's clothing line ($240K/year)

Jeff Schattner from Detroit, Michigan, USA started Lawrence Hunt over 8 years ago, a men's clothing line.

  • Location: Detroit, Michigan, USA
  • Revenue: $20,000/ month
  • Founders: 1
  • Employees: 2

Case Study

Hi, my name is Jeff Schattner and I am the founder of Lawrence Hunt Fashion, an innovative clothing tech start-up. We began in 2016 with our flagship sweat-wicking dress shirt. Our shirt is unlike any other dress shirt on the market in the way it takes the best properties of BOTH performance and professional wear and combines it in one shirt. We perfected the balance between the crisp and professional look of a traditional cotton dress shirt and the performance features of athletic-wear.

We applied for a utility patent for our dress shirt in 2016, and it was granted four years later. We’ve steadily grown over the past few years, while our patent was pending, adding new innovative shirts for various work or casual situations. We reached approximately $20,000+/month last year, and continue to grow into 2020.

NY Giants’, Sterling Shepard, modeling a Lawrence Hunt shirt

how-i-launched-a-20k-month-sweat-free-dress-shirts-brand

13. Start a product review blog ($24K/year)

Cy from Detroit, MI, USA started Super Smash Cache over 9 years ago, a product review blog.

  • Location: Detroit, MI, USA
  • Revenue: $2,000/ month
  • Starting Costs: $$14
  • Founders: 1
  • Employees: 0

Case Study

I’m Cy, an award-winning sex blogger who’s critiqued over 200 body-safe sex toys. My review blog, Super Smash Cache, focuses on which sex toys are worth it, which ones fall short, and which ones may work for others but not for me (and vice versa).

As my “about me” page says:

how-my-blog-with-body-safe-sex-toys-reviews-turned-into-a-2k-month-side-hustle

14. Start a furniture business ($161K/year)

Wes O’Donnell from Norton Shores, Michigan, USA started Modern Workspace over 11 years ago, a furniture business.

  • Location: Norton Shores, Michigan, USA
  • Revenue: $13,400/ month
  • Founders: 1
  • Employees: 3

Case Study

Hi, my name is Wes O’Donnell and I run several eCommerce businesses. I am a professor of marketing, a keynote speaker, a military veteran and a business coach.

I am also the author of A Cowboy Without a Coat: How a Texas Exile Learned to Love Michigan and RISE: The Veteran’s Field Manual For Starting Your Own Business and Conquering the Online Economy.

My first and perhaps most successful eCommerce business is Modern Workspace. In my book RISE, I break down how I started Modern Workspace step by step and how much it cost me along the way.

growing-an-online-furniture-shop-to-13k-mo-post-military

15. Start a camping brand ($24K/year)

Paul Schauer from Michigan, USA started Dry Camp about 7 years ago, a camping brand.

  • Location: Michigan, USA
  • Revenue: $2,000/ month
  • Founders: 2
  • Employees: 0

Case Study

Our names are Paul Schauer and Anthony Benacquisto, and we are the founders of Dry Camp - a casual camping brand that focuses on finding fun products for the outdoors and backing them with a great warranty.

Currently, the company’s flagship products are our Waterproof Dry Bags and Double Hammocks.

The Waterproof Dry Bags were designed to be sturdy enough to hold its purpose, but plenty light for your outdoor travels. They are ideal for any type of activity that may involve water or simply for a means to hold your personals during a hike.

starting-a-casual-camping-brand-and-growing-to-2-000-month

16. Start a custom prints business ($36M/year)

Rishi Narayan from Ann Arbor, Michigan, USA started Underground Printing over 23 years ago, a custom prints business.

  • Location: Ann Arbor, Michigan, USA
  • Revenue: $3,000,000/ month
  • Founders: 2
  • Employees: 250

Case Study

I am Rishi Narayan, co-founder of Underground Printing (UGP), a national custom printing apparel and promotional products provider, headquartered in Ann Arbor, MI. UGP offers screenprinting, digital printing, and embroidery on a wide variety of apparel and promotional products. We have stores throughout the nation in the heart of communities we serve. At UGP, it’s our goal to make your order process as convenient and hands-on as possible.

Since launching the company in 2001 while sophomores in college, UGP has 35+ locations across the country. All of our garment print production is done in our state-of-the-art 55,000 sq. ft. production facility and warehouse, located in southeast Michigan. Our technology and infrastructure allow us to provide the best quality, the lowest prices, and with the shortest turnarounds in the industry. It is these traits that have propelled our growth, allowing us to be ranked among Inc. Magazine’s 5000 fastest-growing companies for 3 years running.

how-i-started-a-3m-month-custom-printed-apparel-company

17. Start a supplements company ($6M/year)

Joe Johnson from East Lansing, Michigan, USA started VADE Nutrition about 8 years ago, a supplements company.

  • Location: East Lansing, Michigan, USA
  • Revenue: $500,000/ month
  • Founders: 2
  • Employees: 7

Case Study

My name is Joe Johnson. Along with my wife Megan, we are the founders of VADE Nutrition.

We provide the most convenient, portable, and hassle-free way to take powdered beverages for consumers who have an on the go lifestyle with our Dissolvable Protein Scoops – pre-measured servings of protein powder wrapped entirely in dissolvable packaging made of an edible food grade film. The film itself is completely tasteless and colorless. It is made up of food binders that are found in common foods and vitamins. We believe in being completely transparent, which is why we list every ingredient of both the powder and the film on each and every bag that we sell.

how-i-started-a-protein-powder-business-and-landed-shark-tank

18. Start a marketing agency ($1.08M/year)

Karl Hughes from Chicago, IL, USA started Draft.dev almost 4 years ago, a marketing agency.

  • Location: Chicago, IL, USA
  • Revenue: $90,000/ month
  • Starting Costs: $$600
  • Founders: 1
  • Employees: 6

Case Study

My name is Karl, and I’m the founder of Draft. After almost a decade leading engineering teams at venture-funded startups, I decided it was time to leap into entrepreneurship. Draft is a productized service that provides technical content to software engineering blogs on a subscription basis.

August is my third month running the business and first month full-time, and I’m on track to bring in $10,000 in (mostly) recurring revenue this month. The business isn’t going to replace my salary as a CTO right away, but the freedom of running my own business has given me a lot of freedom to stretch my creative muscles and spend time with my family.

My son Joe and dog Chili. We get to hang out together every day now!

how-i-started-an-8k-month-technical-content-marketing-agency

19. Start a stuffed animals business ($120K/year)

Justin Baum from Winston-Salem, North Carolina, USA started ZZZ Bears almost 9 years ago, a stuffed animals business.

  • Location: Winston-Salem, North Carolina, USA
  • Revenue: $9,999/ month
  • Starting Costs: $$5K
  • Founders: 1
  • Employees: 0

Case Study

My full-time job is in advertising. (Think Don Draper with less Brylcreem,) And from 2005 to 2012, I worked at JWT, the United States Marine Corps’ longtime ad agency. As the Creative Director, I was in charge of recruitment advertising - writing the television commercials, print ads, billboards, etc - for the Marines during two of the most unpopular wars in our nation’s history.

Every time I’d go to a Marine base to film a commercial, I’d bring my then 5-year-old daughter back a small gift from the Marine Exchange. At the time, she was having trouble sleeping - bad dreams, fear of the dark, monsters under the bed - the usual fears of a young kid.

So I bought her a teddy bear and told her a story.

how-i-built-a-teddy-bear-business-helping-military-kids-sleep-at-night

20. Start a junk removal business ($300K/year)

Sam Evans from Pennsylvania, USA started You Call We Haul Junk Removal almost 8 years ago, a junk removal business.

  • Location: Pennsylvania, USA
  • Revenue: $25,000/ month
  • Starting Costs: $$1.7K
  • Founders: 1
  • Employees: 3

Case Study

My name is Sam Evans. I am 23 years old and a recent graduate from Penn State Altoona. I am the founder of You Call We Haul Junk Removal, a junk removal company that removes anything from single items to hoarder home cleanouts. We’re located in Harrisburg, Pennsylvania and have been in business (part-time) since May of 2016.

We service any and everyone who may have unneeded items they are looking to get rid of. People often ask what items we consider junk, to us junk is anything you no longer need or want.

Our main customers are middle-aged and up adults, typically with a higher income that do not want to or are unable to do the work themselves. We complete over 75 jobs per month, bring in about $20,000 in revenue per month profiting about 65% per job.

how-i-started-a-18k-month-junk-removal-company-before-graduating-from-college

21. Start a supplements company ($1.2M/year)

Nick Bey from Chicago, IL, USA started Bey Moss over 4 years ago, a supplements company.

  • Location: Chicago, IL, USA
  • Revenue: $100,000/ month
  • Starting Costs: $$500
  • Founders: 2
  • Employees: 10

Case Study

I’m Nick Bey and I run Bey Moss, an e-commerce platform that sells products infused with Chondrus Crispus or, better known as, sea moss. Our flagship product started with sea moss gel, which was used as a food additive. Our customers are men and women concerned about their health and using beauty products that are safe for your skin.

Bey Moss started on January 1, 2020, and has made over $800,000 to-date with less than $10,000 overall in ads. Our customers realize that they are investing in their health when they consume our products.

how-this-couple-started-a-100k-month-sea-moss-infused-health-supplements-brand

22. Start a niche investment platform ($4.2M/year)

Justin Cooke from North York, Ontario, Canada started Empire Flippers almost 12 years ago, a niche investment platform.

  • Location: North York, Ontario, Canada
  • Revenue: $349,983/ month
  • Founders: 2
  • Employees: 53

Case Study

My name is Gregory Elfrink and I’m the director of marketing with Empire Flippers. We’re a three-time winner of the INC 5,000 award for being one of the fastest growing companies in America and we help people buy and sell online businesses.

In the last few years, we have become the thought leader and one of the largest M&A advisory businesses for digital assets in the sub $10 million range. Though, I am pretty certain we will soon be selling businesses above that $10 million mark as well.

We have brokered over $50 million worth of deals, and since we’re a big believer in transparency we also created a scoreboard that details most of our stats - from the hundreds of thousands of website visitors we get to our pool of potential buyers that grow by the hundreds every month.

empire-flippers-20m-year-helping-people-buy-and-sell-websites

23. Start a podcast

Matt Ward from New York, New York, USA started The Disruptors over 7 years ago, a podcast.

  • Location: New York, New York, USA
  • Founders: 1
  • Employees: 2

Case Study

Hey guys! My name is Matt Ward and I’m the founder and CEO of The Disruptors, a podcast about the future of all of us where TED level scientists, startup founders and experts join me to discuss the big issues facing humanity and how we can solve them together. I also run The Syndicate, a podcast and investment group focused on early stage startup investing.

I wanted to make a difference in the world and for me, two things drive exponentially better results and impact for all of us, startups solving big problems and innovators tackling epic and existential problems.

I have structured my work and efforts around this to empower others to change the world for the better and have the pleasure of talking to the smartest, most influential folks trying to do the same.

how-i-grew-my-podcast-audience-to-180k-downloads

24. Start a luggage storage business ($780K/year)

Eugene Veeden from Toronto, Ontario, Canada started BagsAway Luggage Storage over 6 years ago, a luggage storage business.

  • Location: Toronto, Ontario, Canada
  • Revenue: $65,000/ month
  • Founders: 2
  • Employees: 2

Case Study

BagsAway Luggage Storage is a marketplace that connects travelers and city locals with convenient, secure, on-demand bag storage locations across key cities. Utilizing the principles of the sharing economy we partner with local shops and businesses that monetize existing free-space by offering hourly/daily storage on location. We keep about 60% of all revenues while the storage partners keep the rest. With BagsAway locations in place, travelers and locals can now win precious hours back by conveniently dropping their bags at a location of their choice around the city, freeing their hands and their time to explore, experience, and sightsee without their bags in the way. Our overarching vision is to change people's relationship with things that weigh them down during travel and on the go.

We have stored over 150,000 bags for travelers thus far and have expanded to over 50+ cities and going strong! Our plan this year is to expand worldwide, with new funding and new members joining our company.

how-we-started-a-65k-month-world-wide-luggage-storage-service

25. Start a supplements company ($60K/year)

Paul Sciortino from Chicago, Illinois, USA started Ayo Supplements over 4 years ago, a supplements company.

  • Location: Chicago, Illinois, USA
  • Revenue: $5,000/ month
  • Founders: 1
  • Employees: 0

Case Study

My name is Paul Sciortino, I am the founder of Ayo Supplements and we sell Matcha Boost, the best matcha tea supplement you will find on the market. It’s a simple

product; organic, ceremonial grade Japanese matcha powder combined with vitamin B-12 to support natural energy.

Matcha’s renowned health benefits are widely recognized and it is one of the healthiest substances in the world. It’s an acquired taste, however, and prep time can make it difficult to fit into a daily routine. I thought that if I created a quality product in a convenient “take with you anywhere” capsule, people couldn’t afford not to take it.

on-starting-a-2k-month-premium-matcha-supplements-brand

26. Start an online food business ($480K/year)

Ethan Holmes from Cleveland, Ohio, USA started Holmes Mouthwatering over 9 years ago, an online food business.

  • Location: Cleveland, Ohio, USA
  • Revenue: $40,000/ month
  • Starting Costs: $$500K
  • Founders: 1
  • Employees: 1

Case Study

My name is Ethan Holmes. I’m from Shaker Heights, Ohio and I am the 25-year-old founder and CEO of Holmes Mouthwatering Applesauce.

Holmes is an all natural applesauce product I created at the age of 15 and have since grown to hundreds of grocery stores throughout the Midwest.

how-an-entrepreneur-from-ohio-launched-his-own-applesauce-company

27. Create an online course ($240K/year)

Kelan Kline from Rochester, New York, USA started The Savvy Couple almost 8 years ago, an online course.

  • Location: Rochester, New York, USA
  • Revenue: $20,000/ month
  • Starting Costs: $$500
  • Founders: 2
  • Employees: 2

Case Study

Hi there! We are Kelan and Brittany the founders of The Savvy Couple. We are a personal finance and lifestyle blog with a mission to help families organize and simplify their entire life so they can do more of the things they love.

We do this by providing content on organization, meal planning, budgeting, paying off debt, making money online, marriage, and more.

Some of our top articles include:

the-savvy-couple-update-why-we-re-focusing-on-seo

28. Start a pool installation service ($96K/year)

Dan Stewart from Hamilton, ON, Canada started Dundas Valley Pools almost 8 years ago, a pool installation service.

  • Location: Hamilton, ON, Canada
  • Revenue: $8,000/ month
  • Founders: 1
  • Employees: 1

Case Study

I’m Dan Stewart and I’m the founder of Dundas Valley Pools. We help homeowners with swimming pools in Southern Ontario, Canada maximize the summers in their backyard. We do this by providing personalized, on-site services such as pool openings/ closings, pool maintenance, equipment installations, pool renovations, and new pool installations. Since our humble beginnings in May of 2016 we have serviced 350+ pools, opened and closed 200+ pools, and have installed tons of high-quality pool equipment, pool liners, and winter safety covers for happy customers throughout Southern Ontario.

Although Dundas Valley Pools began as a company focusing solely on pool openings and closings, we have confidently moved into more and more technical services such as leak detection and repair, liner repair and installation, winter safety cover installations, and pool/backyard renovations. We plan to begin our first in-ground pool installs this year in 2020. We are also in the process of discussing a partnership opportunity with another local pool business which is pretty darn exciting.

Dundas Valley Pools has grown from a company producing very little revenue in 2016 to a company that is earning an average of $8000/ month net revenue during the on-season. This year we hope to actually double that number. This is due to our expansion into more technical services as well as taking on larger jobs-- namely, new pool installations.

how-i-started-a-8k-month-pool-service-and-installation-business

29. Build an api ($360K/year)

Ervin Ruci from Ottawa, Ontario, Canada started Geocode.xyz over 7 years ago, an API.

  • Location: Ottawa, Ontario, Canada
  • Revenue: $30,000/ month
  • Starting Costs: $$10
  • Founders: 1
  • Employees: 2

Case Study

I’m Ervin Ruci. Since 2005 I have been interested in the problem of geoparsing and geocoding - a piece of software that analyzes a string of text for geographical locations, then matches them to a database of locations with latitude, longitude values. Geoparsing is the process of extracting and disambiguating location entities from text, and Geocoding is the process of matching them to latitude, longitude values.

As a graduate student, I built geocoder.ca in the summer of 2005 then I went on to build several other businesses that relied on its geocoding API. Many of these businesses are now defunct, but geocoder.ca is still going strong with 2020 being its best year to date - over 90% growth from the year before:

how-we-grew-our-revenue-by-70-in-one-year

30. Start a waterbottle business ($636K/year)

Jesse Hambly from Elora, Ontario, Canada started Pressa Inc. over 8 years ago, a waterbottle business.

  • Location: Elora, Ontario, Canada
  • Revenue: $53,000/ month
  • Starting Costs: $$100K
  • Founders: 3
  • Employees: 0

Case Study

My name is Jesse Hambly, I’m 1 of 3 brothers working at Pressa Inc. Luke and Mason are full-time founders as well. We have a diverse background, Luke manages engineering and manufacturing duties. Mason is in charge of media, content creation and strategy, and I (Jesse) oversee marketing, operations, and customer relations. We’ve been in business since 2015 where we’ve been selling our flagship product, Pressa Bottle. Pressa Bottle is a unique water bottle that allows the user to juice and press real fruit into any beverage.

Our company operates at just over $50k per month and we do this primarily through our .com and Amazon. We do sell in a few retailers which are Saks Fifth Avenue, Dillards and Uncommon Goods. The product lends itself well to the healthy/active crowd but we also sell a lot of units for flavored cocktails.

how-we-created-a-53k-month-innovative-water-bottle

31. Become a proofreader ($24K/year)

Lenny Bron from New York, New York, USA started The Blog Proofreader almost 8 years ago, a proofreader.

  • Location: New York, New York, USA
  • Revenue: $2,000/ month
  • Founders: 1
  • Employees: 0

Case Study

Hi, my name is Lenny Bron, and I am The Blog Proofreader. I’m the annoying grammar police person you’ve always been tired of hearing from every time you use an ellipses incorrectly in a Facebook post you wrote 3 years ago.

I content edit/copy edit/proofread the work of several clients on a regular basis. Some of this is done as a freelancer for larger companies, some of it is done for startups looking to make sure their content marketing looks clean and presentable, and some of it is done for bloggers or other content creators who want their readers to enjoy the work they put out without stopping to try and process a sentence with a missing word in it.

I’ve been able to build my business from scratch to consistently make ~$2,000 per month with zero experience in the field, no expenses, and barely any upfront costs.

how-i-added-2-000-to-my-monthly-income-proofreading-blog-posts

32. Become a corporate trainer ($150K/year)

Andrew Tarvin from New York, New York, USA started Humor That Works over 15 years ago, a corporate trainer.

  • Location: New York, New York, USA
  • Revenue: $12,500/ month
  • Founders: 1
  • Employees: 1

Case Study

I am Andrew Tarvin and I am the world’s first humor engineer (at least according to all the Google searches that I’ve done).

I run Humor That Works, a training company focused on human effectiveness. Our primary goal is to deliver programs that help people get better results while having more fun in the workplace.

We’ve worked with thousands of people at more than 250 organizations, including Microsoft, the FBI, and the International Association of Canine Professionals.

how-being-the-funny-guy-at-work-turned-into-a-full-time-career

33. Start a franchise development business ($120K/year)

Andrew Hoffman from Brampton, Ontario, Canada started My Franchise Partners over 9 years ago, a franchise development business.

  • Location: Brampton, Ontario, Canada
  • Revenue: $10,000/ month
  • Founders: 1
  • Employees: 2

Case Study

Hello, my name is Andrew Hoffman. I am the founder of My Franchise Partners.

My Franchise Partners is a $15-20K/month consulting agency focused on helping people understand the franchise industry before they take the plunge and invest in a franchise.

I help people find the best franchise for them through in-depth research, analysis, and due diligence. The best choice is always an informed choice.

how-i-started-a-10k-month-franchise-development-business

34. Start a slack bot business ($2.94K/year)

Daniel Doubrovkine from New York, New York, USA started Vestris LLC over 8 years ago, a slack bot business.

  • Location: New York, New York, USA
  • Revenue: $245/ month
  • Founders: 1
  • Employees: 0

Case Study

My name is Daniel Doubrovkine, and I go by “dB.” I was born in Moscow, Russia, and my family emigrated to Geneva, Switzerland in 1990. That’s where I got my first computer (a Commodore-64, from a relative who upgraded to an Amiga 2000), and started programming by copying some x86 assembly code from SVM Magazine and trying to run tasm.exe. There was no Internet, then.

By the time I enrolled in C.S. at the University of Geneva, I had been selling shareware to users in 42 countries. That business was incorporated in the British Virgin Islands (I was not old enough to incorporate in Switzerland) and was called Vestris, after a sunken Spanish ship in the 1400s. I made tens of thousands of dollars selling Windows shareware between 97 and 99, including XReplace-32 and Expression Calculator (sold as Global Calculator on a CDROM in Germany). I then made hundreds of thousands with a very popular Alkaline Search Engine, which powered some of the biggest websites in the late 90s, ranging from bbc.co.uk to warez.com. If you’re old enough to remember, you may have used the aGNeS forum, too. That was ad-sponsored - ads which I may or may not have been clicking on in my sleep.

I also tried to co-start another company, Xo3, but that didn’t quite pan out. So In 1999 I decided to get serious with starting a programming career, and moved to Seattle to work for Microsoft. I completely shut down my old company around 2003, and in 2004 came to New York after getting my Green Card. I held engineering jobs at various startups and spent 8 years as CTO of the fine arts marketplace artsy.net. I am currently a Principal Engineer at AWS Data Exchange.

on-developing-and-marketing-slack-bots-while-working-a-full-time-job

35. Start a leather business ($48K/year)

Jamie Clawson from New York, USA started Jamie Clawson about 13 years ago, a leather business.

  • Location: New York, USA
  • Revenue: $4,000/ month
  • Founders: 1
  • Employees: 1

Case Study

Hi I’m Jamie Clawson, and I run Jamie Clawson - a small business designing and producing leather products and accessories. I do everything from designing, testing, manufacturing, shipping etc. All operations are done in house.

My main product line is leather skins for Apple products - iPhone, MacBook, iPad, etc. My premium leather accessories mediate between technology and a way of life that champions quality, craft, and traditional aesthetics.

My products reintroduce an enduring look and feel to the devices you use most and love best. I source the finest grade leathers from respected New York City-based purveyors. The pressure-sensitive adhesive, custom ordered from 3M, simplifies the process of application and respects your device, leaving no residue upon removal. Each product can be applied and reapplied multiple times to the same or similar devices.

being-a-solo-founder-and-manufacturing-your-own-products

36. Start a meal prep business ($1.56M/year)

Andrei Calinescu from Toronto, Ontario, Canada started One Life Meals over 11 years ago, a meal prep business.

  • Location: Toronto, Ontario, Canada
  • Revenue: $130,000/ month
  • Founders: 1
  • Employees: 29

Case Study

Hi, I’m Andrei Calinescu and I am the Founder and CEO of One Life Meals.

One Life Meals is a healthy meal delivery service located in Toronto, Ontario, Canada. We handle the complete process from ingredient sourcing, cooking and delivery. We also work with our clients on a one-on-one basis to understand their requirements and help them select the right plan.

We cook and deliver twice per week to keep the meals fresh. The plan is for 6 days per week, with Sunday as a day off or a “cheat day”.

starting-a-1-5m-healthy-meals-delivery-business

37. Start a cocktail ingredient business ($540K/year)

Christopher Thomas from Nashville, Tennessee, USA started Eli Mason over 9 years ago, a cocktail ingredient business.

  • Location: Nashville, Tennessee, USA
  • Revenue: $45,000/ month
  • Starting Costs: $$10K
  • Founders: 1
  • Employees: 0

Case Study

My name is Christopher Thomas. I am the managing partner and co-owner of a cocktail mixer brand called Eli Mason. We make premium cocktail mixers and syrups using real ingredients like cane sugar and premium bitters in Nashville, Tennessee.

Our flagship product is The Old Fashioned Cocktail Mixer. Just mix it with your favorite whiskey and you have a delicious Old Fashioned in less than 30 seconds. We have two main customers. Our first customer is someone who enjoys a delicious cocktail, but they don’t want the hassle of figuring out the right ratios of sugar to bitters, should they muddle fruit or not, we make it super easy for them to make a consistent and delicious Old Fashioned in less than 30 seconds. Our second customer is the cocktail enthusiast who loves making cocktails from scratch in their home, but sometimes they just want EASY. We give them that EASY option for a solid drink made with real ingredients.

how-we-grew-revenue-to-600k-and-launched-a-new-product-this-year

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.