A branding agency helps create, develop, maintain and improve brands. The role of branding agencies is to create, plan, measure, and manage branding strategies for clients to support them in advertising and other promotions.
Business branding has always been a vital part of a business. With branding, businesses reach more customers daily and stay relevant to their existing customers. As companies compete to get more customers and remain relevant, there is a high demand for branding solutions.
Starting a branding agency can be a profitable and satisfying business venture. To start a branding agency, you must be able to weave together disparate pieces of data and information into compelling narratives so you can help a business convey its story or express its unique values and culture.
Here are some real life success stories of starting a branding agency:
1. Elva Li Luxury Branding ($120K/year)
Elva Li (from Melbourne Victoria, Australia) started Elva Li Luxury Branding over 7 years ago.
I am a brand stylist, designer and speaker, and founder of ELVA LI Brand.Style.Design, a boutique branding house helping lady bosses feel confident online and land high-end clients through luxury branding and website design.
With a background in Business and Finance for 10 years, I have combined my creative flair with my business savviness to help female entrepreneurs bring their visions to life and turn their ideas to a premium brand. Everything I do exudes style, elegance and timelessness, because these are a necessity, not a luxury. I have been featured on LadyBoss Asia, This Women Can and have been seen on ABC, CBS, Fox, etc.
2. Draftss ($180K/year)
Junaid Ansari (from Mumbai) started Draftss over 5 years ago.
Hello Readers, I am Junaid Ansari, and with Amin Memon, I have co-founded Draftss.com which is a productized graphic design & frontend code service on subscription starting from just $89/week.
In 2019, we made $66,000 ARR serving 54 clients for whom we created 8000+ designs & coding 100+ pages. In 2020, we have kept our focus on automation as our primary objective toward Draftss. Last month in July 2020, we hit a $9.6k MRR.
Learn more about starting a branding agency:
Where to start?
4. Agent C. Advertising ($240K/year)
David Caruso (from New Orleans) started Agent C. Advertising over 5 years ago.
My name is David Caruso. I am the principal and Creative Director of Agent C Advertising, a full-service ad agency emphasizing content creation for print ads, social media, and video productions.
We identify and develop marketing programs and ad campaigns based on our customers’ communications objectives and other strategies to reach out to their customers in a positive manner.
5. OrangeBall Creative ($480K/year)
Beau Nordby (from Minneapolis, Minnesota, USA) started OrangeBall Creative over 11 years ago.
Hello! My name is Beau Nordby, and I am one of three partners who launched OrangeBall Creative in 2012. I want to thank you for taking the time to read our story. I’m confident you’ll find something of value that will help you.
Brand Bounce Bootcamp, in its digital download format, brings “big-agency” tools to small and mid-sized businesses who previously couldn’t afford this kind of marketing help. Our goal at OrangeBall has always been to help level the competitive playing field for businesses of all sizes, and Brand Bounce Bootcamp does that in a powerful way with immediate ROI.
6. The Creative Collective ($2.4M/year)
Yvette Adams (from Maroochydore QLD, Australia) started The Creative Collective over 16 years ago.
Hi there! I’m Yvette Adams, Founder, and Co-owner of The Creative Collective - a full-service marketing agency that specializes in digital marketing.
We currently have around 100 active clients with whom we are either doing project work or retainer work and respond on average to 160 inquiries each month. In the last year, our team has doubled, and month-on-month compared to last year, as has our revenue.
7. Never Settle ($1.8M/year)
Kenn Kelly (from Denver, Colorado, USA) started Never Settle over 11 years ago.
Hello, I’m Kenn Kelly and co-found Never Settle with two dear friends Andrew Lundquist and Shaul Hagen. Never Settle is a Digital Agency where relationships with our customers come first - after all, they are everything in our business. Although small, we’ve been globally recognized as a leader in mobile, website & marketing solutions.
In seven years, our team has now built over 1,000 business sites and apps to which we’re seeing momentum pick up even more. With that kind of volume, our team can leverage that experience for our current and future clients providing even more value. Our growth is consistent and moderate, which falls right in line with our focus on being a ‘legacy based’ company, not a high growth one. Our goal is to take care of our people, create sustainable value, and be a company that is around for decades to come. High growth comes with a different focus and different result, neither is better than the other we just felt this was the best path for our team. The team is everything at Never Settle and below are just a few of our guys having a good time together.
8. Bop Design ($2.4M/year)
Kara Jensen (from San Diego, CA, USA) started Bop Design almost 14 years ago.
Hi everyone! I'm Kara Jensen, co-founder/CEO of Bop Design, a B2B Digital Marketing Agency. We work with B2B companies in the high-tech, software, industrial, and life science space to develop lead-generating websites, brand platforms, and content marketing programs.
When I started the company in 2009 with co-founder Jeremy Durant, it was just the two of us working out of our apartment part-time, providing web and graphic design services to local small businesses. We made $30,000 in the first year. Fast forward to 2021, we have evolved our service offering, narrowed our target market to B2B companies, have 13 full-time employees, a bench of talented contractors, and work with B2B clients across the globe. We've made the Inc. 5000 Fastest Growing Companies list two years in a row and are on track to gross $2.8 million this year.
9. Tungsten Branding ($1.2M/year)
Phillip Davis (from Brevard, NC, USA) started Tungsten Branding over 20 years ago.
Hello! My name is Phil Davis, and I’m a brand naming expert. I write one-word to two-word novels! I work with companies worldwide to create new names for their businesses, products, and services. One of the names I created was PODS - Portable On Demand Storage.
The courtyard outside the company office in Brevard, North Carolina. Wolf Brew is conveniently located next door
10. Percept ($1.44M/year)
Lewis Jenkins (from Sydney NSW, Australia) started Percept about 26 years ago.
Hey guys, I’m Lewis Jenkins, Principal, and Founder of Percept Brand Design, a branding, design, and creative agency in Sydney, Australia.
In terms of numbers, the business turns over approx. $1.5M/year, employs 10 staff and has worked with high-profile clients such as Unilever, Dulux, Toyota, Sennheiser, and The Australian Government. These things are all great and yes, I am proud of them, but what satisfies me most is that business doesn’t run my life and that has been by design.
11. MOTIF® ($420K/year)
Ash Ome (from Beverly Hills ) started MOTIF® almost 8 years ago.
I’m Ash, an eCommerce branding and marketing consultant and founder of a growth-driven digital agency Motif. We help DTC Fashion, Luxury & Lifestyle brands with proven strategies and methodologies to grow them faster.
I started this business with $60 and nowadays we make on average $50K-$100K on recurring revenue. And don’t do any web project smaller than $50K.
12. WOO Branding ($48K/year)
Ulas Uygun (from Amsterdam, Netherlands) started WOO Branding over 4 years ago.
Hello, my name is Ulas Uygun and I’m the founder of WOO Branding. We provide logo designs and ready-to-launch brands for entrepreneurs, small business owners, and other creators.
- A profit margin of over 90 %.
- A business that anyone can launch on their own with almost no monetary investment.
13. Athlo agncy ($192K/year)
Jay Fuller (from Chicago, IL, USA) started Athlo agncy ago.
My name is Jay Fuller, I’m one of three co-founders of athlo agncy. – a personal branding startup for the anonymous college athlete navigating NIL (Name, Image, and Likeness). Our flagship product is a personal branding workshop, pre-recorded in a MasterClass-like format. Facilitated by my other two co-founders – Aly and Isaac Nauta (brother and sister).
We’ve been able to add athlo ambassadors, participate in an event with UGA baseball and a sports accelerator, and have two on-campus workshops scheduled this summer with two different universities.
14. Digital Butter ($132K/year)
Robyn Mays (from Cape Town, South Africa) started Digital Butter almost 6 years ago.
Hi, we’re a couple, Robyn Mays and Richard Eltringham, the co-founders of Digital Butter. 5 years ago we started our profitable digital marketing agency by doing things for free.
We have a full-time team of 4 and 2 part-time team members. We’re based in South Africa and have worked with clients in more than 10 different countries. We’ve grown almost completely through the act of generosity and based on word of mouth.
15. Karen Canlas ($36K/year)
Karen Canlas (from Cabuyao, Laguna, Philippines) started Karen Canlas almost 2 years ago.
Hi, my name is Karen Canlas and I’m the founder of a Luxury Branding Studio ‘Karen Canlas’. Through Strategic Luxury Branding and Web Design, I help founders and lifestyle brands to (re)build a luxury brand that captivates top clients and gives them a new level of confidence to embody the highest version of themselves.
Aside from my client’s successes which make my heart and soul-filled, I also feel a sense of alignment as I grow and serve my clients on a memorable journey that they’ll treasure forever. This experience is something that I’m truly grateful for.
16. EGAMI ($8.9M/year)
@teneshiajwarner is the CEO of , a highly-successful multi-cultural marketing group helping top Fortune 500 companies reach diverse audiences. Her book, provides resources to help entrepreneurs achieve life-long success.
Teneshia Warner (from New York, NY, USA) started EGAMI over 20 years ago.
In 2003, Teneshia Jackson Warner established Egami, a multicultural integrated communications firm.
This business has 15 years of experience successfully providing integrated marketing, influencer marketing, brand strategy, and other services in the advertising sector.
Along with these, Egami also offers PR management services for when there's a corporate crisis.
Teneshia's first book, Profit With Purpose, which focuses on multicultural, purpose-driven marketing, was published in 2012.
Read the full article on xonecole.com ➜
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18. Above 8000 Creative ($120K/year)
Mimi Council (from Mammoth Lakes, California, USA) started Above 8000 Creative about 6 years ago.
My name is Mimi, and together with my husband Delaney we started Above 8000 Creative.
We started Above 8000 Creative as a side hustle to help save money for our dream home. It’s only been two years since we started and we’ve already broken ground on our brand new home. Not only that, but we found another passion and we love helping small businesses stand out from the crowd.
19. Love & Logic ($96K/year)
Angela Roche (from Manchester, UK) started Love & Logic over 1 year ago.
Hello, I’m Angela, a creative director, designer, animator, and recovering agency owner.
20. Branperience ($96K/year)
Teju Aluko (from Los Angeles, CA, USA) started Branperience almost 5 years ago.
I’m Teju, an Intuitive Empath and Founder + Chief Experience Officer of Branperience – a Full-Service Brand Experience Firm I opened in 2018 – in a coffee shop in downtown Milwaukee, Wisconsin with my two daughters who were 13 & 15 at the time.
Most importantly, we’ve been able to prove that experiential marketing should be utilized for more than events or activations – experiential marketing is a much more beneficial concept and more of a strategic principle.
21. Designproof ($180K/year)
Eva (from Ljubljana, Slovenia) started Designproof 8 months ago.
Hey there! I'm Eva Maganja, and I started Designproof with my partner Urban Bradesko about 6 months ago. Before that, I was a founder of two different startups, so I know how hard it can be to get everything done when you're just starting out. That's why we started Designproof - Our goal was to create a design agency that makes it easy for other founders to get the design solutions they need to succeed.
When we first opened the agency, we immediately got two clients in our first week - which was a huge boost of confidence and a sign that we were doing something right.
Hey! 👋 I'm Pat Walls, the founder of Starter Story.
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